SOLICITATION NOTICE
T -- NATIONAL BREASTFEEDING AWARENESS CAMPAIGN
- Notice Date
- 4/22/2002
- Notice Type
- Solicitation Notice
- Contracting Office
- 381 Elden Street, MS 2510, Herndon, VA 20170-4817
- ZIP Code
- 20170-4817
- Solicitation Number
- 1435-04-02-RP-86369
- Response Due
- 5/7/2002
- Archive Date
- 5/22/2002
- Point of Contact
- Jeanie Kampschroeder, Contract Specialist, (703) 787-1352
- Small Business Set-Aside
- N/A
- Description
- The U.S. Department of Health and Human Services has established objectives to increase the proportion of mothers who breastfeed their babies in the early postpartum period and at six months postpartum by the year 2010. Under a Government Performance Reporting Act mandate to provide programs and services toward the achievement of this objective, the Office of Women's Health has released the first comprehensive national policy to promote optimal breastfeeding practices which recommends that DHHS launch and evaluate a public health marketing campaign, to include a media campaign, to portray breastfeeding as normal, desirable, and achievable. Through this marketing effort, the DHHS-OWH's goal is to broaden the awareness of breastfeeding to the general public by launching a National Breastfeeding Awareness Campaign to increase subsequent rates of exclusive breastfeeding in first time mothers. The Department of Interior's GovWorks Federal Acquisition Center, under authority of the Department's Franchise Fund and on behalf of the Department of Health and Human Services, Office of Women's Health, intends to award a Time and Materials type contract under Other Than Full and Open Competition procedures pursuant to FAR 6.302-1, Only one responsible source and no other supplies or services will satisfy agency requirements. Negotiations will be undertaken with the Advertising Council, Inc., a not-for-profit nationally recognized and endorsed organization, based on their unique expertise, time-perfected techniques, and access to and support from major associations in the advertising and communications industry which allow the "Ad Council" to provide volunteer efforts and donated media time and space resulting in an excess of a 4000% return on the Government's investment. Other parties having an interest in this project may identify their qualifications and capabilities no later than 8 May 2002. Demonstrated qualifications and capabilities must illustrate proven experience with implementing and promoting a national and selected regional/local level public service advertising campaign, focusing on two primary target audiences and other secondary audiences, and employing state-of-the-art communication techniques as well as a variety of communications channels and program strategies, including but not limited to print, radio, television public service announcements, media kits, and non-traditional marketing channels. Additional qualifications and capabilities should address community media outreach and public relations as they relate to public service advertising at this level and associated post-campaign monitoring and analysis, as well as access to and support from major advertising and communications industry associations. This is not a request for competitive proposals, nor is there a solicitation associated with this announcement. However, any interest shown will be reviewed by the Government and used only for the purposes of determining whether a competitive procurement is in the best interests of the Government. A determination by the Government not to compete this proposed contract based upon responses to this notice is solely within the discretion of the Government. Interested parties may provide qualifications and capabilities documentation to GovWorks, Attn: Jeanie Kampschroeder, 381 Elden Street, Herndon, VA 20170-4817, Phone 703-787-1352 or Fax 703-787-1009. NOTE: THIS NOTICE WAS NOT POSTED TO FEDBIZOPPS.GOV ON THE DATE INDICATED IN THE NOTICE ITSELF (22-APR-2002). IT ACTUALLY FIRST APPEARED ON THE FEDBIZOPPS SYSTEM ON 23-APR-2002. PLEASE CONTACT fbo.support@gsa.gov REGARDING THIS ISSUE.
- Record
- SN00065108-W 20020425/020423213510 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
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