MODIFICATION
76 -- Insert for Spanish Language/Hispanic Newspapers and Periodicals
- Notice Date
- 7/30/2003
- Notice Type
- Modification
- Contracting Office
- Small Business Administration, Office of Administration, Office of Procurement and Grants Management, 409 Third Street, S.W., 5th Floor, Washington, DC, 20416
- ZIP Code
- 20416
- Solicitation Number
- SBAHQ-03-Q-0025
- Response Due
- 8/29/2003
- Archive Date
- 9/13/2003
- Point of Contact
- Diane Butler, Contract Specialist, Phone (202) 205-7049, Fax (202) 481-1641, - Diane Butler, Contract Specialist, Phone (202) 205-7049, Fax (202) 481-1641,
- E-Mail Address
-
diane.thompson@sba.gov, diane.thompson@sba.gov
- Description
- Response date has been changed. STATEMENT OF WORK For Insert for Spanish Language/Hispanic Newspapers and Periodicals The United States Small Business Administration (SBA) seeks to enter into no-cost contracts for production of advertorial inserts to be published in Spanish language news periodicals or English language news periodicals targeting the Hispanic community. The advertorials must be issued during commemoration of the agency?s 50th anniversary, between September, 2003 and September, 2004. Background SBA celebrates its 50th Anniversary this year and as part of the celebration will spotlight entrepreneurs from across the country. National recognition of the Agency?s 50th anniversary kicks off August 1 at The Dwight D. Eisenhower Library and Museum in Abilene, Kansas, where the signing of the Small Business Act by President Eisenhower on July 30, 1953 will be commemorated. The SBA?s Web site at www.sba.gov lists the 50th anniversary events. The site will be updated regularly with new event information. The inserts are intended to take advantage of the anniversary?s proximity to raise awareness about small business issues. Scope SBA plans multiple awards to contractors under which each will write, publish, and distribute a four-page minimum insert in the periodical?s circulation area. The content of the insert must include information relevant to small businesses, tailored to local geographic interests and information about SBA?s programs and services. The contractor must produce the insert at no cost to the U.S. government and recoup all its expenses by selling advertisements or by otherwise obtaining financial support for the project The contractor will assign at least one person to serve as primary contact and work directly with the assigned technical representative in SBA?s Office of Communications and Public Liaison (OCPL)to develop story ideas and content for the insert. The contractor may use its own reporters and may also use material from other sources, for which it has obtained appropriate rights. The contractor must submit a final mock-up of the insert, including ads, to the technical representative for SBA?s approval before publication. SBA may edit the content as it sees fit. The contractor is responsible for any necessary translation into Spanish. For material prepared exclusively in Spanish, the contractor must be prepared, if necessary, to furnish English translation to SBA?s technical representative. The contractor must receive all funds directly and pay all expenses, including any cost overruns, associated with the writing, production, and distribution of the insert. The contractor will be responsible for all costs and logistics of creating the insert, including production, design, promotion, marketing, advertising and distribution in the markets served by contractor publications. In addition to the writing, publication, and distribution of the insert, the contractor must print extra copies, in a number to be set out in the proposal, subject to negotiation.. The contractor must distribute the copiesto SBA?s field offices, SCORE chapters, SBDCs, WBCs, and SBA lending partners in the publication?s circulation area. Requirements The contractor need not be a publisher of a newspaper or periodical. However, if it is not a publisher, it must demonstrate in its proposal that it has made distribution arrangements with a Spanish language newspaper or periodical, or another periodical oriented towards the Hispanic community. . The insert must be distributed in a news oriented print newspaper or magazine. Periodicals consisting primarily of paid advertising instead of editorial content are not eligible. Deliverables The deliverables will consist of a four-page minimum insert, distributed as set out above. Period of Performance The contractor may propose any distribution date between September, 2003 and September, 2004. Basis for Award SBA plans to accept all technically acceptable proposals from responsible contractors, except to avoid duplication in a particular market. SBA plans to award without discussions unless discussions could prove advantageous in a particular circumstance. To avoid duplication, if SBA receives two or more approximately equal proposals covering overlapping circulation areas, it reserves the right to hold discussions and to negotiate acceptable publication dates, numbers of copies, and general areas of content prior to award. The evaluation factors in section M of the solicitation will be used both to determine whether a proposal is technically acceptable and, if necessary, to choose among proposals in a geographic area. SBA?s cooperation SBA will: ? provide a welcome letter from SBA Administrator Hector V. Barreto for the insert; ? provide access to SBA officials and other personnel employed by SBA for interviews and information for the insert articles; ? provide the contractor with use of SBA?s logo and the SBA?s 50th anniversary logo for limited purposes; ? permit the contractor to claim copyright in original material; ? permit the contractor to identify itself in the insert; ? serve as an advisor and information source for the editorial content of the product, ? assign at least one staff person to work with contractor, ? meet all production deadlines as provided by contractor, ? identifying experts and successful small businesses as appropriate in the markets served by both the SBA and the contractor, and ? have final approval of the final draft insert, including advertising, prior to printing. Evaluation Factors ? Experience of the offeror in writing and publishing similar content. ? (If the contractor is not a publisher): Experience of the distributor. ? Ability of the distribution network to reach the intended audience. ? Quality of previous publications. (If applicable). ? (If translating): Experience of the translators. ? Understanding of business issues of interest to the Hispanic community in the area to be served by the publication. ? [If more than one in a market area and more than one proposes similar content or publication schedules]: The ability of the offeror to reach the target audience.
- Place of Performance
- Address: Small Business Administration, 409 3rd Street, S.W., Washington, DC
- Zip Code: 20416
- Zip Code: 20416
- Record
- SN00387576-W 20030801/030730214140 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
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