SOLICITATION NOTICE
R -- Geodemographic Marketing Database for Audience Segmentation
- Notice Date
- 10/18/2004
- Notice Type
- Solicitation Notice
- NAICS
- 541990
— All Other Professional, Scientific, and Technical Services
- Contracting Office
- Department of Health and Human Services, National Institutes of Health, National Cancer Institute, Research Contracts Br., 6120 Executive Blvd. EPS Suite 600, Rockville, MD, 20852
- ZIP Code
- 20852
- Solicitation Number
- N02-CO-51008-64
- Response Due
- 12/2/2004
- Archive Date
- 12/17/2004
- Point of Contact
- James Carder, Contract Specialist, Phone (301) 435-3776, Fax (301) 480-0241, - Victor Buyny, Contracting Officer, Phone (301) 435-3779, Fax (301) 480-0241,
- E-Mail Address
-
jc490y@nih.gov, vb15g@nih.gov
- Description
- ELECTRONIC RFP ANNOUNCEMENT - The National Cancer Institute (NCI), National Institutes of Health, intends to award a 5-year (inclusive of options) contract, on a SOLE SOURCE basis, under authority of 41 U.S.C. 253(c) (1) as set forth in FAR 6.320-1 a database system from The MEDSTAT Group, 801 Crescent Centre Drive, Suite 400; Franklin, TN 37067. The system is for use by the Office of Communications in continuing its ongoing audience segmentation and consumer profiling efforts. The data provided are obtained using primary survey research on actionable healthcare issues with annual sample sizes of 100,000 households. There is also the ability to access over 10 years of primary source consumer health care utilization trend data (over one million respondents), as well as the ability to add cancer-related questions to the contractor’s annual survey. Additional research from other sources (public, private, and proprietary) is used to produce a fully comprehensive audience segmentation system. The database system integrates the following components: 1) The PULSE Health Care Survey: An annual national random-sample survey of approximately 100,000 heads-of-household covering sixty (60) major health care categories. Survey analysis includes nationally weighted response rates for each survey question, as well as for each of the two neighborhood-level databases described below. 2) A neighborhood level market segmentation system: The system includes a license to use the PRIZM NE classification system from Claritas Corporation which classifies each of the census defined neighborhoods (Block Groups and Enumeration Districts) into one of 66 national neighborhood types. The system also includes the classification for all neighborhoods in the geographical area covered by the system at the Block Group, Tract and ZIP level. It also includes profiles of the consumer and media behavior of each of the 66 neighborhood types based on national syndicated surveys. 3) Neighborhood level demographic databases: The system includes a complete set of demographic data (150 data items) on each county, ZIP code, census tract, and block group/enumeration district within the local market area. 4) Media use optimizer: The system includes the ability to estimate the utilization of different types of media and product buying habits by lifestyle cluster and pair this information with health care utilization and health status information. 5) Advanced mapping/graphics: The system includes the ability to display on the computer screen and print the boundaries for counties, ZIP codes, and census tracts in any geographic area covered by the system. Areas can be shaded based on any variable chosen from the databases (e.g., lifestyle clusters with below average mammography utilization rates), and/or each area can be labeled with the value of any variable from the databases. In addition, this software allows for the overlay of streets, labels (e.g., zip codes, county names) and landmarks such as hospitals. 6) Online access: The entire system is accessible through the Internet so NCI can receive continuous updates to the system without having to upgrade its computer systems. 7) Decision support: The system includes stored applications intended to assist marketers and planners in evaluating options involved in marketing and strategic planning for reaching consumers, health providers and managed care organizations. These stored applications include the retrieval and comparison of data, the preparation of maps, and the display of data in graphic formats. 9) Research support: the contractor will provide additional technical support such as identifying specific data sets and variables within data sets to further NCI’s behavioral research projects and develop upon request databases in the format for analysis of multiple variables over time. 10) Intranet application: Medstat will develop and deliver a custom, tailored, stand-alone intranet-based application with specifications which will provide regional offices of the Cancer Information Service with the ability to develop custom maps and reports using predefined, stored applications. In addition, NCI has the ability to modify, expand, copy and/or add new “stored applications” to the system. The planned period of performance is 5-year (inclusive of options). Due to the proprietary nature of much of the data, as well as the integration of the all software components into one system, there is no other known vendor to provide the above data requirements. It is the Government’s belief that the above specifications can only be met by The MEDSTAT Group. THIS NOTICE OF INTENT IS NOT A REQUEST FOR COMPETITIVE PROPOSALS; however, if an interested party believes they can meet the above specifications, they may submit a statement of capability. Information furnished should include enough material, in sufficient detail, to perform a proper evaluation of their ability to perform. Closing date is 45 days after publication of this notice. SEE NOTE 22. This advertisement does not commit the Government to award a contract. NOTE: THIS NOTICE WAS NOT POSTED TO WWW.FEDBIZOPPS.GOV ON THE DATE INDICATED IN THE NOTICE ITSELF (18-OCT-2004); HOWEVER, IT DID APPEAR IN THE FEDBIZOPPS FTP FEED ON THIS DATE. PLEASE CONTACT fbo.support@gsa.gov REGARDING THIS ISSUE.
- Web Link
-
Link to FedBizOpps document.
(http://www.eps.gov/spg/HHS/NIH/RCB/N02-CO-51008-64/listing.html)
- Record
- SN00695381-F 20041020/041018211609 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
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