SOURCES SOUGHT
R -- Spanish Language Multi-Media Advertising Campaign
- Notice Date
- 12/8/2005
- Notice Type
- Sources Sought
- NAICS
- 541890
— Other Services Related to Advertising
- Contracting Office
- Department of Health and Human Services, Centers for Medicare & Medicaid Services, formerly known as the Health Care Financing Administration, Office of Acquisition and Grants Management, 7500 Security Blvd. C2-21-15, Baltimore, MD, 21244-1850
- ZIP Code
- 21244-1850
- Solicitation Number
- 60042
- Response Due
- 12/28/2005
- Archive Date
- 1/12/2006
- Small Business Set-Aside
- 8a Competitive
- Description
- THIS IS NOT A FORMAL REQUEST FOR PROPOSAL (RFP) AND DOES NOT COMMIT THE CENTERS FOR MEDICARE AND MEDICAID SERVICES (CMS) TO AWARD A CONTRACT NOW OR IN THE FUTURE. This announcement constitutes a Sources Sought Synopsis in support of the Centers for Medicare and Medicaid Services (CMS), Center for Beneficiary Choices (CBC). CMS is seeking capability statements from 8(a) business firms that are qualified to support CMS in planning and executing a multi-media advertising campaign to reach Spanish-speaking individuals with Medicare and their health care influencers, including their friends and family, community leaders, providers, and partners. CMS encourages the use of marketing research and consumer-based approaches to transform congressional mandates or recommendations about programs, rights and responsibilities, health plan options, health promotion, and disease prevention into message strategies that are useful, relevant, and understandable to the Hispanic/Latino community under the Medicare program. Tasks under this contract may address specific health or program-related issues, specific target audience(s), or they may cover several health or program-related issues. The materials developed through this contract are targeted to the beneficiaries of our programs and/or those that act on their behalf or communicate with them indirectly. Tasks under this contract will be primarily focused on developing, implementing, and evaluating comprehensive multi-media, educational, and/or outreach campaigns. More specifically, offerors will be required to demonstrate that they have extensive and successful experience in providing a full-range of activities associated with strategic planning, developing, producing, delivering, and evaluating health and program-related materials for broad range national, regional, state, and local levels campaigns and initiatives that must be coordinated with both internal and external stakeholders. These activities include: (1) earned and paid media nationally and for the specific Hispanic/Latino markets that would include, but not be limited to, print media (e.g., newspapers, magazines), broadcast media (e.g., TV and radio programs, advertisements, and public service announcements), Internet advertising; press kits, direct mail, posters; (2) translation and transcreating services; and (3) developing and applying rigorous monitoring measures to track and evaluate the effectiveness of the various tasks (many of which may occur simultaneously) that will be performed or authorized by CMS PLEASE NOTE: Any potential offeror must demonstrate the following: 1. Prior experience developing and implementing large scale national and regional/local multi-media campaigns targeting the Spanish-speaking individuals with Medicare. National is defined as being conducted in all contiguous states and not limited to certain geographical areas. Regional/local includes reaching a more segmented audience which includes, the U.S. Territory of Puerto Rico. Multiple methods for reaching target audience must be demonstrated (e.g. radio/television advertisements, print, and Internet communications). 2. Experience synchronizing a multi-media campaign approach to a large Hispanic/Latino target audience of no less than 3 million people aged 65+ and no less than 15 million people aged 35+. 3. Experience working with and managing multiple (2 or more) subcontractors or vendors for large/specialized communication tasks as defined above. 4. Because of industry requirements and rules of government accounting, a firm must have the ability to fund air time for media buys prior to receiving funding from government. The cost estimate is $2.5 million. 5. Experience purchasing broadcast and print media on a national basis to reach the 3 million target audience of Hispanics/Latinos 65+. 6. Nationwide press contacts. 7. 3 or more years of experience working with the Hispanic/Latino population that is 65 or older and the disabled population in a communications setting. 8. Experience working with earned media, including having established relationships with major publications and television, radio, newswire networks and their affiliates: (e.g., Univision, Telemundo, CNN Espa?ol, RadioVISA). The following specific information is requested: (a) company descriptive literature; (b) specific related corporate experience; (c) experience with broad range national and regional/local campaigns targeting Spanish-speaking populations of at least 3 million people and experience with the type of performance expectations mentioned above; and (d) references (to include a point of contact and phone number) with first hand knowledge of the experience cited in (b), and (c) above. If applicable, indicate if your company is on a GSA schedule or holds a Government Wide Acquisition Contract (GWAC) relevant to the capabilities addressed in your response. It is essential that the contractor be free of all appearance or actual conflicts. Specifically, the contractor must not have any relationships or arrangements through its business operations or its employees that could be considered as possibly lessening the company?s objectivity concerning any aspect of the advertising campaign. If such relationships or arrangements exist, contractors shall be required, during the procurement process, to identify potential conflicts of interest and discuss how the conflicts will be addressed and mitigated. Please provide a name and telephone number of a point of contact at your company. Indicate your size standard under the following North American Industry Classification System (NAICS) (formerly known as the SIC code): 541890, Other Services Related to Advertising ? (Size Standard: $6.5 million). Additional information on NAICS codes can be found at www.sba.gov Interested 8(a) business firms should submit their capability statements to perform in the functional areas above and respond to this sources sought announcement as soon as possible, but no later than December 28, 2005. Responses shall be limited to five (5) pages. Documentation should be sent to: Centers for Medicare & Medicaid Services Attn: Jaime Galvez, Mail Stop C2-21-15 7500 Security Blvd, Baltimore, MD 21244. Point of Contact Jaime Galvez, Contract Specialist, Phone 410-786-5701, Fax 410-786-9088, Email Jaime.Galvez@cms.hhs.gov THIS SYNOPSIS IS FOR INFORMATION AND PLANNING PURPOSES AND IS NOT TO BE CONSTRUED AS A COMMITMENT BY THE GOVERNMENT. THIS IS NOT A SOLICITATION ANNOUNCEMENT FOR PROPOSALS AND NO CONTRACT WILL BE AWARDED FROM THIS ANNOUNCEMENT. NO REIMBURSEMENT WILL BE MADE FOR ANY COSTS ASSOCIATED WITH PROVIDING INFORMATION IN RESPONSE TO THIS ANNOUNCEMENT AND ANY FOLLOW-UP INFORMATION REQUESTS. RESPONDENTS WILL NOT BE NOTIFIED OF THE RESULTS OF THE EVALUATION. ALL INFORMATION SUBMITTED IN RESPONSE TO THIS ANNOUNCEMENT MUST ARRIVE ON OR BEFORE THE CLOSING DATE.
- Record
- SN00947997-W 20051210/051208211829 (fbodaily.com)
- Source
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