SPECIAL NOTICE
R -- Modification to Contract HHSA290200500019C
- Notice Date
- 7/11/2006
- Notice Type
- Special Notice
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Health and Human Services, Agency for Healthcare Research and Quality, Contracts Management, 540 Gaither Road, Rockville, MD, 20850
- ZIP Code
- 20850
- Solicitation Number
- Reference-Number-SN-290-05-0019
- Response Due
- 7/25/2006
- Archive Date
- 8/9/2006
- Description
- Modification to Contract HHSA290200500019C - The Agency for Healthcare Research and Quality (AHRQ) currently has a sole-source contract with The Advertising Council to develop a public awareness campaign on patient empowerment to help AHRQ reach the goal of promoting patient safety issues and encouraging consumers to be more active in their health care. The primary audience for this public service ad campaign is all caregivers using our Nation?s health care system for themselves or their families. Continuing in this direction, AHRQ would like to extend the messages in the current patient empowerment campaign and specifically target other key audiences that have a great need for this type of information ? older Americans and minorities. Therefore, AHRQ intends to modify this sole-source contract to accomplish this goal. The current contractor?s niche and uniqueness is its ability to reach out to decision makers at each media property by delivering individual media kits describing the sponsor?s message with a specific request to donate media time or space. The Advertising Council is the unique organization designated by the advertising industry to present its public service advertising and communications industry. There is no other known source offering the full range of public service campaign services nationwide. A determination by the Government not to compete this proposed contract modification based on responses is solely within the discretion of the Government. All questions or responses to this notice should be directed to the Contracting Officer at Sharon.williams@ahrq.hhs.gov no later than July 25, 2006. Telephone requests will not be honored.
- Record
- SN01086259-W 20060713/060711220312 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
| FSG Index | This Issue's Index | Today's FBO Daily Index Page |