SOLICITATION NOTICE
R -- NATIONAL ALCOHOL AND DRUG ADDICTION RECOVERY MONTH (RECOVERY MONTH) 2007
- Notice Date
- 2/20/2007
- Notice Type
- Solicitation Notice
- NAICS
- 541618
— Other Management Consulting Services
- Contracting Office
- Department of Health and Human Services, Program Support Center, Division of Acquisition Management, Parklawn Building Room 5-101 5600 Fishers Lane, Rockville, MD, 20857, UNITED STATES
- ZIP Code
- 00000
- Solicitation Number
- 07M000043
- Response Due
- 3/6/2007
- Archive Date
- 3/21/2007
- Small Business Set-Aside
- Total Small Business
- Description
- The Agency of Substance Abuse and Mental Health Administration (SAMHSA), Center for Substance Abuse Treatment (CSAT), through the General Acquisitions Branch (GAB), Program Support Center (PSC) requires a contractor to provide the following: Description: National Alcohol and Drug Addiction Recovery Month (Recovery Month) 2007 Community-Based Events Background: National Alcohol and Drug Addiction Recovery Month (Recovery Month), now in its 18th year, highlights the societal benefits of substance use disorder treatment, lauds the contributions of treatment providers, and promotes the message that recovery from substance use disorders in all its forms is possible. The September observance also encourages citizens to take action to help expand and improve the availability of effective treatment for those in need. The month-long celebration educates policymakers, Federal, state and local government entities, employers and business leaders, healthcare professionals, insurance provides, and the general public about substance abuse as a national public health problem affecting millions of people and the crucial role treatment plays in reclaiming lives ravaged by substance use disorders. All activities and products produced and distributed in connection with the celebration advertise and promote the U.S. Department of Health and Human Services (DHHS), Substance Abuse and Mental Health Services Administration (SAMHSA), and the Center for Substance Abuse Treatment (CSAT) as leaders in the Federal effort to expand the availability of effective substance use disorder treatment and recovery services to all Americans. According to SAMHSA's 2005 National Survey on Drug Use and Health (NSDUH) current illicit drug use among youth ages 12-17 continues to decline. The rate has been moving downward from 11.6 percent using drugs in the past month in 2002 to 11.2 percent in 2003, 10.6 percent in 2004 and 9.9 percent in 2005. Similarly, the rate of current marijuana use among youth ages 12 to 17 declined significantly from 8.2 percent in 2002 to 6.8 percent in 2005, and the average age of first use of marijuana increased from under age 17 in 2003 to 17.4 years in 2005. Furthermore, drinking among teens declined, with 16.5 percent of youth ages 12-17 reporting current alcohol use and 9.9 percent reporting binge drinking. This compares with 17.6 percent of this age group reporting drinking in 2004 and 11.1 percent reporting binge drinking in the past month in 2004. These declines in alcohol use by youth, ages 12-17, follow years of relatively unchanged rates. The baby boomer generation presents a different story. Among adults aged 50 to 59, the rate of current illicit drug use increased from 2.7 percent to 4.4 percent between 2002 and 2005, reflecting the aging into this age group - the baby boom cohort. For young adults, ages 18-25, the picture is mixed. While there were no significant changes in overall past month use of any illicit drugs in this age group between 2002 and 2005, cocaine use increased from 2.0 in 2002 to 2.6 percent in 2005. Past-month nonmedical use of prescription drugs among young adults increased from 5.4 percent in 2002 to 6.3 percent in 2005, due largely to an increase in the nonmedical use of narcotic pain relievers. The rate was 4.1 percent in 2002 and 4.7 percent in 2003, 2004 and 2005. Education and outreach efforts are needed to continue these declines in youth drinking and current drug use as well as to prevent others from needing addiction treatment services in the future. Continued and expanded outreach is necessary to reach the baby boomers that have increased current illicit drug use as well as the young adults who have an increase in nonmedical use of narcotic pain relievers. It is essential to reach these individuals, their families and friends, employers and co-workers to help educate everyone about what is a substance use disorder. In addition, for those who still have a substance use problem, SAMHSA needs to provide education on the availability and effectiveness of alcohol and drug addiction treatment and that recovery is possible. Recovery Month creates an opportunity for SAMHSA/CSAT to join alliances with government agencies at all levels, the business community, health professionals, recovery community and professional organizations and affiliates within the treatment field, in order to help further its mission and program goals and to spread the word about substance use disorders and the benefits of treatment to those in need. Goals and Reasons: The proposed fifteen (15) SAMHSA-sponsored 2007 statewide community-based events will be an integral part of SAMHSA/CSAT?s 18th annual National Alcohol and Drug Addiction Recovery Month. The 2007 theme, Join the Voices for Recovery: Saving Lives, Saving Dollars, aims to highlight both the financial and human costs of addiction and mental health, and how treatment helps individuals reclaim their lives. Human costs include but are not limited to self-esteem, ability to sustain meaningful relationships, value in family, value in community, etc. In addition, the observance will work to increase awareness of the cost of substance use disorders and mental illness as it relates to other chronic illnesses, show the drain on the health care system for untreated addiction and the effects/relationship to other medical conditions, and highlight the positive effects of early screening, intervention, and referrals. As with all of the Recovery Month efforts, the proposed fifteen (15) statewide community events will advertise and promote SAMHSA/CSAT as leaders in the Federal effort to expand the availability of effective substance abuse treatment and recovery services available to Americans. This goal is consistent with SAMHSA?s matrix goals and program priorities of Substance Abuse Treatment Capacity; Co-occurring Disorders; Children and Families; the New Freedom Initiative, and Criminal Justice. In addition, the Recovery Month effort also meets the SAMHSA crosscutting principles of Collaboration with Public and Private Partners; Recovery/Reducing Stigma and Barriers to Service; Cultural Competency/Eliminating Disparities; Community and Faith-based Approaches and Workforce Development. The community events support the overall DHHS/SAMHSA/ CSAT and Office of National Drug Control Policy (ONDCP) goal of demand reduction and other Administration treatment initiatives. As with all SAMHSA/CSAT activities and events, special consideration and emphasis are required in the coordination of the community-based events to promote the interests of special emphasis groups and minorities. These groups include African American, Asian Pacific Islander, Hispanic, American Indians/Alaskan Natives, older Americans, adolescents and youth, and the disabled community. The Recovery Month fifteen (15) statewide community-based events play a significant role in the month-long observance for local community agencies, civic organizations, elected officials, business leaders, agencies and providers and addiction providers, people in recovery and others come together to plan and execute events and activities to promote community action in support for and improvement of addiction treatment. In years past, communities have come together to advocate for specific improvements and additional slots for addiction treatment efforts. In doing so, the community-based events participants become both architects and activists for community change. This focus on state and local treatment needs is the principle goal of the Recovery Month community-based events and activities. Statewide, Community-Based Event options: Community-based events will be organized in many different formats. For ideas and suggestions of past events, visit the official Recovery Month Website at www.recoverymonth.gov and look at the past events held in 2006, 2005, 2004, 2003, 2002, 2001 observances. A state/community may choose to, but are not limited to: - Conduct a one-day statewide legislative briefing session or public hearing to dialogue about alcohol and drug addiction and recovery local community needs. - Organize a half-day statewide or citywide celebration where people in recovery laud the benefits of addiction treatment, thank treatment providers and make recommendations for system improvement. - Produce a local public interest forum in cooperation with a local television, radio or cable entity. - Organize special events such as an open house, a march, run or walk for people in recovery, a family picnic, or a concert in the park. - Develop statewide community-based events that ensure the process to be inclusive, allowing for cultural diversity and build alliances among Recovery Month target audience constituency groups. - Encourage sites to hold statewide public hearings or public forums. - Events/forums should to the extent possible, involve input and participation from mayors, governors, and members of Congress or state legislators that share an interest in addiction recovery issues, or who are in recovery themselves. Community-based events need to: - Involve and work directly with the Single State Authority or their designated individual or organization in order to plan an event on state/local alcohol and drug addiction issues. - Identify additional event coordinating agencies with staff for event development support that encompasses the entire state?SAMHSA will provide listings of Recovery Month planning partners, grantees and affiliates in the states and local communities as possible resources. - Have adequate resources/staff and work with state/local provider organizations and recovery networks. - Include a minimum of two mailings complemented by numerous promotional and followup telephone calls to assure engagement and participation by the previously mentioned groups. - Develop letters on behalf of the local organizations in order to invite Congressional delegates, to include U.S. Senators and Members of Congress, as well as state and local key dignitaries and civic and elected officials such as mayors, and city council members. - Delegate a staff person to conduct outreach and work with state/local media to generate coverage of the event and participating organizations. - Assist in the development of signage and advertising materials -material must designate SAMHSA as a sponsor of the event using the approved HHS logo. Materials must be cleared by the SAMHSA project officer prior to production and distribution. - Generate photos (provided in electronic high-quality format for use by SAMHSA), video footage and materials, to include signed hold harmless forms, provided by the Agency, so materials can be used in highlighting the accomplishments of the Recovery Month activity. HHS, SAMHSA, CSAT, and Recovery Month will be linked to and mentioned in all advertising for the celebration. SAMHSA/CSAT plans to promote and distribute materials through conference exhibits, workshop opportunities, community stakeholders, and the recovery community. The contractor shall post all fifteen (15) Recovery Month community-based events on the Recovery Month web page at www.recoverymonth.gov. Contract Deliverables and Tasks: Task 1: Identify and involve state and local organizations, coalitions, elected and appointed civic officials, and stakeholders, the faith community, community-based and social service organizations and local recovery-based organizations to comprise a state/local organizing committee for the Recovery Month community-based event. First contact in each of the fifteen (15) states will always be the Single State Authority, then to any planning partners and SAMHSA grantees in the area. Contractor shall make initial contact with local agencies and organize a coalition of state and local entities to participate in the planning and execution of a Recovery Month event. In addition, the Contractor shall work to develop a list of confirmed organizing committee participants and all their contact information to work with on the event and to provide a copy to SAMHSA in the final report for each locality. Within 30 days of award of a contract, Contractor shall be responsible for working with state and local community agencies to organize fifteen (15) Recovery Month events. States selected for the 2007 observance are listed below with possible cities listed. The Contractor shall work through the SSA and local community contacts to select the exact location that works best for the state/locality. Locations were selected based on reported drug and alcohol trends, previous events held in the state and SAMHSA grantees. Locations were vetted and approved through the Recovery Month planning partners as well as internally through SAMHSA/CSAT. 2007 State site selections to be determined after the TBD Recovery Month Planning Partner meeting. Contractor must complete task 1 thirty (30) working days from date of contract award. Task 2: Contractor is responsible for putting together a fact sheet utilizing the materials found in the 2007 Recovery Month kit and the 2005 National Survey on Drug Use and Health. The fact sheet must be approved by SAMHSA/CSAT prior to publication and distributed on the Recovery Month letterhead provided in the Recovery Month kit. The fact sheet will be used to generate interest in the local events for local organizations, businesses and the media. Contractor must complete task 2 by May 16, 2007. Task 3: The specific role of the Contractor shall be to help develop and guide each selected state, a statewide coalition effort to organize a highly visible and prominent media-interest event. To complete this, the Contractor shall work with each Recovery Month community-based event committee to assist in the development of the event. Contractor shall develop individualized written event plans with time lines and preliminary event agendas. Plan needs to demonstrate how participation of target audience will be achieved. The agenda must include logistical information of event location and a list of potential speakers that have been invited. An event plan must also include proposed event marketing and outreach activities to secure maximum constituent participation. Desired number of event participants must be no less than 275. The Contractor is responsible for posting all of the community events on the Recovery Month web site at www.recoverymonth.gov as soon as the basic information of date, times, location, type of event, local contact is available. Events must be highlighted and identified as SAMHSASponsored events. A sample of the event listing can be located on the Recovery Month site at www.recoverymonth.gov. The Contractor shall work through the Recovery Month Webmaster for any updates or changes to the listings once posted. Contractor must complete task 3 by May 16, 2007. Task 4: Contractor shall assist state/local event committees or contractor shall conduct the work themselves in the development of the following materials. 1) Invitation letter, distribution list and mailings 2) Event advertising and mark ting pieces (SAMHSA/CSAT and Recovery Month must be identified on all materials generated.) 3) Media advisories, news releases and media list 4) Public education materials such as flyers, posters, etc., for use before and at the event (SAMHSA/CSAT and Recovery Month must be identified on all materials generated.) Contractor shall incorporate use of the 2007 Recovery Month materials and other identified SAMHSA reports and initiatives such as the National Survey on Drug Use and Health, and the Partners for Recovery initiative. In addition the community events must also include information on the Administration?s treatment initiative, Access to Recovery, in participating communitybased activities. SAMHSA/CSAT's crosscutting principles and program areas should guide Recovery Month event issue agendas. The documents and initiatives mentioned above and the Recovery Month kit will provide a basis for the identification and selection of relevant topics for discussion. To the extent possible and where applicable, Contractor shall coordinate activities with other SAMHSA/CSAT events. Copies of all generated materials must be submitted as part of the final report and Recovery Month 2007 wrap show. Contractor must complete task 4 by June 30, 2007. Task 5: Contractor shall work with SAMHSA/CSAT/OD-CA staff to assist in the planning and coordination of statewide community-based events and publicity activities. This includes providing ongoing recognition to DHHS/SAMHSA/CSAT as a sponsor of the community-based events. Additionally, Contractor shall assist in the identification of legislators, addiction experts, civic officials, business, faith community, community-based organizations and social service organizations, and other sector experts. Lists generated from each city must be submitted as part of the final report. Contractor shall help event committees develop media contacts and secure coverage of community forum events through news and public affairs programs and publicize DHHS/SAMHSA/CSAT?s National Alcohol and Drug Addiction Recovery Month celebration. Materials developed must reflect the SAMHSA/CSAT theme and logo. Contractor shall work with SAMHSA/CSAT/OD-CA staff to assist in the planning and coordination of all community based event publicity activities to include media, news briefing event, and other media coverage. Contractor is responsible for working with the state/local community to generate media lists and contacts and to disseminate and personally contact the media to attend and cover the event. Contractor shall establish a link to local cable outlets, to the extent possible, and encourage coverage by local cable TV outlets, including coordinating web chats and other events. Contractor shall also include a detailed account of media coverage to include copies of the coverage for each event in the final project report to SAMHSA/CSAT. Copies of media coverage will be used for the final report as well as the Recovery Month 2007 wrap show?highlighting the events held throughout the country and the success of the event. Materials will be sent directly to the contractor responsible for producing the show. Contractor must complete task 5 by June 30, 2007. Task 6: Contractor shall work with SAMHSA/CSAT outreach minority Contractors and emphasize incorporating minority organizations and/or individuals in the community forum events. Inclusion of specific minorities/organizations in those communities ensures that issues relevant to these communities are addressed. SAMHSA/CSAT may request the Contractor work with other SAMHSA/CSAT contractors responsible for organizing and supporting minority events in selected states/cities. Special target communities include: *African Americans *Asian American and Pacific Islanders *Hispanics *American Indians/Alaskan Natives *Youth Contractor must complete task 6 by June 30, 2007. Task 7: Contractor shall also provide $1,000.00 per site to cover cost of event location and other incidental costs as necessary. Payment must be made to the local organizations prior to the date of the event. Proof of payment to local entities must be supplied to the project officer prior to contract final payment, or if requested during the contract. Proof must include the organization name and contact information of the local entity; amount, check number and date of issuance. Contractor must complete task 7 by August 31, 2007. Task 8: Contractor shall work to secure issuance of Recovery Month proclamations from state and local governments, dedicating September as National Alcohol and Drug Addiction Recovery Month 2007 in the designated community-based event sites. Original copies or high quality scanned PDF files of the proclamations will be sent to SAMHSA/CSAT as received by the localities for loading on the Recovery Month web site and for the archival files. Copies of the proclamations must be included in the final report. Contractor must complete Task 8 by August 31, 2007. Task 9: Contractor shall travel to thirteen (13) of the fifteen (15) event sites to assist in the actual events and the final details of event execution process. Contractor shall act as liaison between the state/local community organization and any SAMHSA official traveling to the event as well as interact with the media to generate interest and coverage. SAMHSA shall work with contractor to determine the two (2) sites that will not receive on-site support the day of the event. Contractor shall be responsible for obtaining high-quality electronic photos and or video coverage of each event for use in the final report as well as the Recovery Month 2007 wrap show highlighting the events held throughout the country and the success of the event. Contractor is required to obtain all hold harmless forms necessary for the photos, or video to be used for the Recovery Month 2007 wrap show or for other government events as deemed appropriate materials will be sent directly to the contractor responsible for producing the show by no later than October 10th. Electronic high-quality photos and video submitted must be clearly identified by location and participants included. Photos must be high quality electronic versions approved for production use. No photocopied photos are acceptable. Copies of all the submitted materials must also be included in the final report. Contractor must complete task 9 by October 31, 2007. Task 10: Contractor shall be responsible for generating a final quantitative and qualitative report by October 31, 2007, that will include the theme, participant?s information and affiliation, event location, final attendance numbers, photos and audio/video tapes?to include all hold harmless forms so materials can be used for other government events as deemed appropriate, generated media coverage report, including print and broadcast, and copies of all print media articles generated by the Recovery Month events and activities. Copies of all lists generated for each locality must be included to include the organizing committee, invitees, and media lists. In addition, report should include any suggestions and ideas about how to improve the Recovery Month event planning process or what was thought to be helpful. Contractor must complete task 10 by October 31, 2007. Evaluation Criteria: 1 - Technical competence to produce effective consumer/public information and education campaigns. Maximum Score: 30 2 - Understanding of the problem and need. Maximum Score: 30 3 - Soundness of outreach approach. Maximum Score: 20 4 - Staff Capabilities (Including Consultants). Maximum Score: 20 Total Score: 100 This Combined Synopsis/Solicitation is set-aside for 'Small Business Concerns', in accordance with FAR 6.203 and 19.502-2. If you have any general questions, you may contact me via e-mail, fax or telephone, and questions must be received no later than February 27, 2007. My e-mail address: Raleigh.Tanner@psc.hhs.gov (202)690-6630[FAX], or telephone number (202) 205-0625. Please forward one (1) original and two (2) copies of your completed quotation(s), technical narrative(s) and cost quotations via mail, federal express or courier, by 5:00 p.m. March 6,2007. FAX copies are not acceptable. The address for the delivery of the aforementioned is as follows: PSC/SAS/DAM Attn: Raleigh Tanner Room 315-B, Humphrey Building 200 Independence Avenue, S. W. Washington, D. C. 20201-0004
- Place of Performance
- Address: CONTINENAL UNITED STATES
- Zip Code: 20857
- Country: UNITED STATES
- Zip Code: 20857
- Record
- SN01234965-W 20070222/070220220200 (fbodaily.com)
- Source
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