SOLICITATION NOTICE
99 -- This is a commercial IDIQ for Marketing. Max $450M and Min $500K
- Notice Date
- 6/7/2007
- Notice Type
- Solicitation Notice
- NAICS
- 541613
— Marketing Consulting Services
- Contracting Office
- National Guard Bureau, Contracting Support, ATTN: NGB-AQC, 1411 Jefferson Davis Highway, Arlington, VA 22202-3231
- ZIP Code
- 22202-3231
- Solicitation Number
- W9133L07R0044
- Response Due
- 6/25/2007
- Archive Date
- 8/24/2007
- Small Business Set-Aside
- N/A
- Description
- The Contractor shall provide technical and program services on a task order basis. The services shall support national marketing needs, localized ARNG and ANG marketing needs in the 54 States and Territories, and the needs of the State Public Affairs offices. Specific projects may include, but shall not be limited to, the following: Development, fabrication, maintenance, and geographic positioning of exhibits, presentations, kiosks including web site creation and CD-ROM & DVD programming, and point-of purchase, static and interactive displays of various sizes and related to a range of topics; internal and external conference program management and support; development and execution of public relations/promotional/tie-in/sponsorship programs such as X-Games, NASCAR, Motocross, Rodeo, sports youth, pro, college, regional and other, and m ovie-related events and tie-ins); both bulk and single tie in. Development, production and distribution (to include ground, air and overnight shipping, both bulk and single piece of recruiting and retention materials, promotional items, awards materials, video games, CD-ROM & DVD programs production design replication; electronic organizers, screen savers, trading/collectible cards and related games, office appearance kits, banners, and recruiter presentation items; warehousing and inventory management rel ated to exhibit and display materials, brochure racks, promotional items, recruiter presentation items, awards programs, and related recruiter support materials; video and CD-ROM & DVD production, duplication, mastering and production; and coordination and management of the Mobile Event Teams. The Contractor shall also develop, produce and manage all aspects of ARNG mobile recruiting and retention programs. This shall include, but shall not be limited to, the development, design, production, management, and schedule of ARNG mobile recruiting and retention programs. Similar programs with other military agencies include: the Navy Blue Angels, Air Force Thunderbirds, Army mobile exhibit teams or Golden Knights. In addition, the Contractor shall have responsibility for the development of marketing training materials for the members of the communities associated with the offices included in the scope of this contract. These materials may include, but shall not be l imited to, off-the-shelf marketing books, video, training aids and other motivational materials supporting the professional development of the ARNG and ANG recruiter sales and service forces. The Contractor shall provide coordination and management services for targeted sponsorships/promotions/tie-ins implemented by authorized government representatives. The sponsorship and promotional tie-in programs requiring Contractor support may be single events, traveling shows/displays/events, or activities taking place in various geographic locations at the same time. To effectively manage these efforts, Contractor shall work with a large variety of organizations which may include, but shall not be limit ed to, NASCAR, professional and amateur sports organizations, youth groups, motion picture and music studios, trade associations, business, charitable and civic groups. Providing photography, computer layout and design/desktop publishing work, typography, style guides, and motion footage to sponsored organizations; Development, Production and Distribution of Promotional items, Awards and Recruiter Presentation Items: The Contractor shall research and propose appropriate and cost-effective promotional items, RPI and awards for distribution by ARNG recruiters to individuals from a wide range of groups and target markets. At a minimum, the Contractor shall include a sampl e of the item(s), pricing data for various quantities such as 1K, 10K, 50K, 100K, 500K and 1M, etc., information on shipping costs, anticipated lead times, country of manufacture, and whether the item is recyclable or made from recycled materials. The Contractor shall utilize best value procurement methods for each proposed item (if a parity item, but not if the item is exclusively distributed by one firm) and take reasonable steps to subcontract with small and or disadvantaged business in the produ ction of these items. The Contractor shall provide warehousing and inventory management services that may include, but shall not be limited to, outdoor billboards, storefront recruiting station/office appearance kits, banners, convention booths, exhibits, kiosks, displays, carp eting, chairs, brochure racks, lighting, brochures, posters, videos, attrition management programs, training materials, high school programs materials, CD-ROMs, and promotional items. The Contractor shall develop, produce and manage any future ARNG Mobile Recruiting and Retention Programs. These programs may be developed at the local or national level. Although similar to the HUMVEE program, these programs will be more extensive and wil l consist of tractor trailer mobile exhibits, interactive outdoor displays, and large scale mobile exhibits. The Contractor shall develop a production schedule and incorporate to a database for generating reports on project status. The database shall also include customization options to be executed for each vehicle, financial data with respect to actual costs in curred and any projected project cost over- or under-runs. The Contractor shall work with the authorized government representative to develop a coordinated campaign of promotional items, recruiter presentation items and other marketing materials to maximize leverage of the programs. Video, CD-ROM, DVD and Other Interactive Productions: The NGB requires several different types of visual products that can be used in marketing the NGB to the public and potential prospects. These products could be stand-alone productions or part of promotions, movie tie-ins, direct marketing opportunities, l ead fulfillment or other NGB marketing platforms. The Contractor services shall include, but shall not be limited to, the following: development of scripts, production companies, props, coordination of actual production both on location and in studio of al l related marketing products (e.g., video, CD-ROM, DVD, web casting or video game).
- Place of Performance
- Address: National Guard Bureau, Contracting Support ATTN: NGB-AQC, 1411 Jefferson Davis Highway Arlington VA
- Zip Code: 22202-3231
- Country: US
- Zip Code: 22202-3231
- Record
- SN01312763-W 20070609/070607221456 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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