SOLICITATION NOTICE
99 -- MEDIA RATING SERVICES
- Notice Date
- 8/18/2008
- Notice Type
- Presolicitation
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- NASA/Lyndon B. Johnson Space Center, Houston Texas, 77058-3696, Mail Code: BJ
- ZIP Code
- 00000
- Solicitation Number
- NNJ08263089Q
- Response Due
- 8/22/2008
- Archive Date
- 8/18/2009
- Point of Contact
- Learon J. Comeaux, Contract Specialist, Phone 281-483-6525, Fax 281-483-4173, - Alice J Pursell, Contracting Officer, Phone 281-483-9027, Fax 281-483-7890, />
- E-Mail Address
-
learon.j.comeaux@nasa.gov, alice.j.pursell@nasa.gov<br
- Small Business Set-Aside
- N/A
- Description
- NASA/JSC has a requirement for media tracking services. NASA will produce multiplePublic Service Announcements (PSA) to promote science and math education to America'syouth and inform the general public about the space program. NASA/JSC is seeking a firmthat is capable of tracking the PSAs and providing detail information about the PSAs. Thedetail information shall include information as to the geographic locations, networks andlocal affiliates and cable systems, programs, time aired, demographic of the audience,number of viewers and estimated "value" of broadcasts based on typical advertising cost.The contractor shall provide 12 monthly audience reports about the PSAs; 12 monthly datareports about viewer demographics and equivalent ad costs; and 10 extensions of trackingfor specific products. The period of performance is from September 1, 2008 to August 31,2009.NASA/JSC intends to purchase the items from Nielsen Media Research. The decision to useNielsen is based on lack of competition for tracking PSA's in the desired detailexpressed above. The Government intends to acquire a commercial item using FAR Part 12.Interested organizations may submit their capabilities and qualifications to perform theeffort in writing to the identified point of contact not later than 3:30 p.m. local timeon August 22, 2008. Such capabilities/qualifications will be evaluated solely for thepurpose of determining whether or not to conduct this procurement on a competitive basis. A determination by the Government not to compete this proposed effort on a full and opencompetition basis, based upon responses to this notice, is solely within the discretionof the government.Oral communications are not acceptable in response to this notice.All responsible sources may submit an offer which shall be considered by the agency.An Ombudsman has been appointed. See NASA Specific Note "B".Any referenced notes may be viewed at the following URLs linked below.
- Web Link
-
FedBizOpps Complete View
(https://www.fbo.gov/?s=opportunity&mode=form&id=2dba5c69c72c9125604e4f00d6040044&tab=core&_cview=1)
- Record
- SN01643848-W 20080820/080818221919-2dba5c69c72c9125604e4f00d6040044 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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