SOURCES SOUGHT
D -- Subscription to Hitwise, Inc. Online Market Research
- Notice Date
- 2/10/2009
- Notice Type
- Sources Sought
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- Department of Transportation, National Highway Traffic Safety Administration (NHTSA), National Highway Traffic Safety Administration HQ, 1200 New Jersey Avenue, SE, Washington, District of Columbia, 20590
- ZIP Code
- 20590
- Solicitation Number
- DTNH22-09-R-00206
- Archive Date
- 3/12/2009
- Point of Contact
- Vincent Lynch,, Phone: 202-366-3339
- E-Mail Address
-
vincent.lynch@dot.gov
- Small Business Set-Aside
- N/A
- Description
- Subscription to Hitwise, Inc. Online Market Research DTNH22-09-R-00206 The National Highway Traffic Safety Administration’s (NHTSA) intends to negotiate a sole source award (as prescribed in FAR 6.302-1) with Hitwise USA, Inc. located at 300 Park Avenue South, 9th Floor; New York, NY 10011-5354. Hitwise USA, Inc shall provide subscription access to its market research website and to its Claritas PRIZMNE lifestyle based web analytics which are the result of a partnership between Hitwise, Inc and Claritas, Inc. to provide lifestyle analysis of the online world using proprietary lifestyle system which NHTSA has licensed from Claritas and has used for 15 years in the actual physical offline world with traditional media to reach specific groups such as those which are at high risk for drunk driving, not wearing seat belts, riding motorcycles while impaired, speeding, and other unsafe activities. Included in access to the Hitwise website will be all 169+ Hitwise industry categories, a suite of at least 12 competitive intelligence market research tools, as well as related professional consultations and training. The proposed award described herein will be for a firm fixed-priced one (1) base year contract with four (4) renewable option years. This notice of intent is not a request for competitive proposals nor is a solicitation document currently available. A determination by the Government not to compete this action based upon responses to this notice is solely within the discretion of the Government. Information received will be considered solely for the purpose of determining whether to conduct a competitive contract. In the absence of responses from interested firms demonstrating their capability, NHTSA intends to request a proposal from Hitwise USA, Inc. on a noncompetitive basis for the work described herein. Responses must be received by the listed procuring office within 15 days from the date of publication of this notice. BACKGROUND The NHTSA has been using the proprietary Claritas, Inc PRIZM and PRIZMNE lifestyle, socio-geo-demographic/psychographic segmentation system for more than 15 years and relies on this proprietary system and databases for complex research and assessment of traffic safety problems, program needs, deployment of state and regional resources to reach critical targets --impaired drivers, people who do not always wear seatbelts, motorcycles, etc. In 2007, when NHTSA began to investigate venturing beyond traditional media and into the online/web world, NHTSA found that Claritas, Inc. had partnered with Hitwise, Inc. to extend PRIZM and PRIZMNE lifestyle assessment into the online internet world. Hitwise has enabled NHTSA to extend its ongoing research and communications activity into the online world. For the past 2 years, NHTSA has looked at various key target groups, such as young men 18-34 who are likely to be involved in impaired driving, and note where they reside in the web world, in parallel to NHTSA’s related study of where these men reside in the actual physical world. The knowledge of where different groups can be found in the online world is part of key market research involved in creating and redesigning NHTSA’s website and other related IT activities. The contractor, Hitwise, Inc. has a partnership with Internet service Providers (ISPs) to collect data from Proxy Servers. Hitwise reports on 10 million US internet users per day. The data are collected in aggregate: individuals can not be identified nor tracked. The extensive size of Hitwise’s sample eliminates skewed results which can occur with other companies which rely upon small opt-in user panels to individually track and monitor small sets of internet users. Companies which use that type of website traffic collection system are open to skewed data from small number of people who have agreed to be monitored and tracked individually. PURPOSE Contractor shall provide annual subscription service to the Hitwise.com website, which provides market research tools for on line, website, and assessment including a partnership with Claritas, Inc. which extends its proprietary PRIZM/PRIZMNE lifestyle soci-geo-demographic market research to the online world. The Hitwise subscription is web based, involves no software, nor coding. Hitwise.com is a partner of Claritas, Inc. and uses Claritas’ PRIZMNE segmentation system to analyze the online geography or where audience lives in the online world. In addition, the Contractor shall provide, by way of its licensed site, access to click stream data, ranking of websites across 169+ categories, search intelligence, industry statistics, charting, ranking alerts, media alerts, custom reports, paid vs. organic search, Information on new and returning visitors, 36 months of historical data. This announcement is not a request for proposal. No solicitation will be issued. Offers from concerns other than Hitwise USA, Inc. are not being solicited. The government point of contact for this action is Vincent Lynch, Contract Specialist, phone 202-366-3339, email: vincent.lynch@dot.gov.
- Web Link
-
FedBizOpps Complete View
(https://www.fbo.gov/?s=opportunity&mode=form&id=725992de5f71b8693c76d63c4ee8a2fb&tab=core&_cview=1)
- Place of Performance
- Address: DOT- NHTSA, 1200 New Jersey Ave., Washington, District of Columbia, 20590, United States
- Zip Code: 20590
- Zip Code: 20590
- Record
- SN01747501-W 20090212/090210215720-725992de5f71b8693c76d63c4ee8a2fb (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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