Loren Data's SAM Daily™

FBO DAILY ISSUE OF MARCH 05, 2009 FBO #2656
SOLICITATION NOTICE

R -- 2009 Andrews AFB Joint Service Open House Media Advertising

Notice Date

3/3/2009
 

Notice Type

Combined Synopsis/Solicitation
 

NAICS

541810 — Advertising Agencies
 

Contracting Office

Department of the Air Force, Direct Reporting Unit - Air Force District of Washington, 316th CONS, 1535 Command Drive, Andrews AFB, Maryland, 20762-6500
 

ZIP Code

20762-6500
 

Solicitation Number

F1D0229044A001004
 

Archive Date

3/27/2009
 

Point of Contact

Ava K Epps, Phone: 301-981-2302, Devin P. Harley,, Phone: 301-981-2310
 

E-Mail Address

ava.epps@andrews.af.mil, devin.harley@afncr.af.mil
 

Small Business Set-Aside

Total Small Business
 

Description

JSOH Media/Advertising Body of Synopsis/Solicitation to be entered. 1. Media/Advertising for Joint Service Open House (JSOH), Andrews AFB, MD. Request for Quotation F1D0229044A001004 DUE 12 March 2009, noon Eastern Standard Time (EST). Point of Contact: SrA Ava Epps, ava.epps@afncr.af.mil, Contract Specialist; TSgt Devin Harley, 301-981-2310, Contracting Officer. 2. This solicitation has been set aside 100% for a small business; all responsible sources may submit a proposal (see Numbered Note 1). 3. This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Federal Acquisition Regulation (FAR) 12.6, as supplemented with additional information included in this notice. 4. This announcement constitutes as the written solicitation; quotes are being requested. 5. This solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2005-24 and Defense Acquisition Circular 20080303. 6. The North American Industry Classification System (NAICS) code is 541810 and the business size standard is $6,500,000.00. 7. FAR 52.216-1 applies. The Government contemplates award of a firm fixed price service contract from this solicitation. 8. Contract Line Item 0001: Quantity/Units-1 Lot, Item description: Media/Advertising for 2009 Joint Service Open House IAW Statement of Work. 9. Contact the POC stated herein for a proposed pricing schedule. In the event unit price(s) and extended price(s) are ambiguous, the Government shall use the indicated unit price(s) for evaluation and award purposes. 10. Period of Performance: The period of performance will be from the day of 18 March 2009 until 17 May 2009. The last media advertisement shall end at noon on 17 May 2009. 11. The provision at FAR 52.212-2, Evaluation of Commercial Items applies. Price is the only evaluation factor. Addendum to Paragraph (a), The Government will award a purchase order resulting from this RFQ to the most responsive, responsible offers whose offer represents the best value in terms of the following factors in descending order. Price: Offers will be evaluated for completeness, reasonableness and competitiveness. An offeror’s proposed price would be determined by multiplying the quantities identified in the pricing schedule by the proposed fixed unit price by contractor line item number to confirm the extended amount. Prior experience: Offerors shall provide references, professional biographies, and team member’s roles of expertise for recent and relevant events. Recency is defined as promoted events within the last five years. Relevenacy is defined as any air shows and or large events with attendees exceeding 75,000. The Government reserves the right to enter into an agreement with other than lowest offeror. The government intends to enter into an agreement without discussions, nevertheless, the government may communicate with an offeror in order to clarify or verify information submitted in its offer. Offerors must submit representations and certifications in accordance with the provision at FAR 52.212-3, Offeror Representation and Certifications Commercial, with its offer. FAR 52.212-3 can be downloaded from the internet: http://farsite.hill.af.mil/. Offerors that fail to furnish the required representation information, or reject the terms and conditions of the solicitation, may be excluded from consideration. DFARS 252.212-7000 Offeror Representations and Certifications - Commercial Items (Jun 2005) All FAR Clauses and provisions incorporated by reference may be viewed in full text via the Internet at http://farsite.hill.af.mil/ or http://www.arnet.gov/far/. The following FAR provision is applicable: FAR 52.252-1, Solicitation Provisions Included by Reference. The following FAR clauses are applicable: FAR 52.252-2, Clauses Included by Reference; FAR 52.212-4, Contract Terms and Conditions Commercial Items, with addendum; FAR 52.212-5, Contract Terms and Conditions Required to Implement Statues or Executive Orders Commercial Items (Nov 2007), applies to this acquisition, and specifically the following FAR clauses under paragraph (b) are applicable: 52.219-6, Total Small Business Set-Aside (June 2003); 52.222-19, Child Labor-Cooperation with Authorities and Remedies (Aug 2007); 52.222-21, Prohibition of Segregated Facilities (Feb 1999); 52.222-26 - Equal Opportunity (Mar 2007); 52.222-35 - Equal Opportunity for Special Disabled Veterans, Veterans of the Vietnam Era, and Other Eligible Veterans (Sep 2006); 52.222-36 - Affirmative Action for Workers With Disabilities (Jun 1998); 52.222-37 - Employment Reports on Special Disabled Veterans, Veterans of the Vietnam Era, and Other Eligible Veterans (Sep 2006); 52.223-9 - Estimate of Percentage of Recovered Material Content for EPA-Designated Products(Aug 2007); 52.225-13 -Restrictions on Certain Foreign Purchases (Feb 2006); and 52.232-33 - Payment by Electronic Funds Transfer--Central Contractor (Oct 2003). The clause at DFARS 252.212-7001, Contract Terms and Conditions Required to Implement Statues or Executive Orders Applicable to Defense Acquisitions of Commercial Items (Apr 2007), applies to this acquisition, and specifically the following clauses under paragraph (b) are applicable: 252.225-7001 - Buy American Act and Balance of Payments Program (Jun 2005); 252.232-7003 - Electronic Submission of Payment Requests (Mar 2007); 252.232-7010 Levies on Contract Payments (Sept 2005) and 252.247-7023 - Transportation of Supplies by Sea, Alternate III (May 2002). The following DFARS clause is hereby incorporated into this solicitation: 252.204-7004, Required Central Contractor Registration (CCR) (Nov 2001). NOTE: CCR can be obtained by accessing the Internet, http://www.ccr.gov or by calling 1-888-227-2423. The CCR number must be obtained before award can be made. The following AFFARS clause applies to this acquisition: 5352.242-9000, Contractor Access to Air Force Installations (June 2002). The following local clauses apply to this acquisition: 316CONS-004, Environmental Compliance; 316CONS-007, Personnel Security Requirements; and 316CONS-010 WAWF Instructions. 12. The following is the Statement of Work: Performance Base Work Statement 1. SCOPE OF CONTRACT 1.1. The contractor shall provide all personnel, supervision, and services necessary to perform Air show promotions and creative services for the Andrews AFB JSOH as defined in this Performance Work Statement (PWS). The contractor shall perform the requirements in this PWS, conform to the professional standards identified in this PWS, and shall follow all applicable instructions and directives as identified by this PWS. 2. JSOH MANAGEMENT REQUIREMENTS 2.1. The contractor must be able to provide services from 18 March 2009 until 17 May 2009 including: strategic research and planning, enhanced air show promotion and marketing, marketing support of sponsorship sales, maximize public relations, on site support during the event for 3 days, and follow-up, and other duties as assigned by Public Affairs leadership. 2.2. Commercial Advertisements and Show Promotions 2.2.1. With oversight and management from the Public Affairs, the contractor will develop/create a 30 second high impact television spot, a 10 second radio spot, 30 second radio spot, link with internet search engines and DC upcoming event sites to JSOH web site, brochure, poster, and other graphical media necessary to advertise and promote the JSOH. Final specifications, include printed size, paper stock and productions methods for the brochure, poster and specific graphical media will be agreed with the JSOH chairman. All creative elements must achieve agreed communications objectives against target audiences and geographic requirements, defined as: Active duty military from all branches of service, retired members, future recruits, local community residents, Washington DC vacationers and multigenerational families of all demographics seeking education, entertainment, and unique patriotic outdoor events in the culturally rich geography of the nations’ capitol. 2.2.3. The contractor shall secure local (National Capitol Region) media for direct air show promotion to inform attendees about the event, increase general awareness of the event and maximize show attendance. To a lesser extent, Contractor shall secure select, strategic national earned media to increase awareness of JSOH and Andrews Air Force Base. Media advertisements will consist of the medium listed in paragraph 2.2.1., and be targeted toward strategically located channels and news outlets, occurring with frequency one month before the event and increase to at least once per day in the preceding two weeks until event completion, or at a frequency which meets desired outcome as the assigned budget will allow. Media advertisements should be targeted toward but not limited to: Television, radio, direct mail, marketing emails, print ads (newspaper/magazines), outdoor billboards, on-site signage, etc 2.2.4. The contractor will work closely with the 316th Wing Public Affairs to develop an informative, high impact, and “trendy” website which will act as a one-stop information resource for attendees, members of the media and sponsors to access and gather all information on the JSOH, including but not limited to: Attendees: Directions, hour of operations, parking and attendance instructions, performances (air and ground), list of displays, allowed and prohibited items, and any other items of information. Members of the Media: Media contacts, approved graphics, biographies, show facts, downloads of 10 second and 30 second video spots, etc. Sponsors: Sponsorship opportunities, contact details, etc. The Contractor will be able to update the website with new or corrected information within thirty minutes of receiving information from Public Affairs. 2.2.5. Strategic marketing consultation 2.2.5.1. The contractor will develop a brand strategy, communications strategy or message architecture, creative guidelines and integrated program approach for JSOH. All messaging and creative services will derive from these strategies and shall be consistent and impactful against target audiences and achieve agreed performance metrics. 2.2.6. Tactical planning and execution The contractor shall provide project management and coordination answerable to deadlines established by public affairs, ensuring the agreed plan is executed on time and within the agreed budget to include media placement, employee expenses (to include communication devices) or subcontracting outside services with mark ups not to exceed 15%. The contractor shall provide an integrated program approach that includes detailed project workplans, targeted deliverable dates, estimated costs with a detailed schedule of fixed fees or pricing approach, and anticipated equipment purchases and variable costs for approval. Workplans shall be updated bi-weekly. Weekly project reviews must provide detailed progress in accordance with the agreed workplan that highlights anticipated risks, variable costs and potential budget overruns. In no instance shall the contractor exceed agreed budget items without prior written approval of the Contracting Officer. 2.3. Creative Services 2.3.1. The contractor plan for air show promotion and marketing shall include the following: creative development, content development and copy, design, and production management. The contractor shall provide at least two creative concepts for all major deliverables and subsequent designs. In addition, the contractor shall provide detailed cost estimates and production options, including price breaks at high volumes, to ensure optimum quality output at the most efficient price. All approved concepts and deliverables will be copyrighted to the Department of Defense/Air Force. 2.3.2. The contractor shall provide full account management services, including weekly program reviews, increasing to twice-weekly or more reviews beginning on 1 May 2009-17 May 2009. 2.3.3. Overall, the JSOH Management organization requires a full-service firm to form and execute a marketing and communications plan to inform, communicate and engage the public of the region of the Washington DC MSA persuading attendance to a FREE air show/open house created for their enjoyment, education, and entertainment. 2.4. Experience 2.4.1. The contractor shall provide references, professional biographies, team member roles/areas of expertise and examples of comparable experience completed within the last 5 years and selected team’s proven performance with air shows and large events with attendees exceeding 75,000. 3. DATE AND TIME SERVICE IS REQUIRED 3.1. The contractor shall be required to provide services from 18 March 2009 until 17 May 2009. Services will include timeline of deliverables, specific to target audience and pre-identified unique visitors to include final media audits. 4. MANAGEMENT AND STAFF PERSONNEL 4.1. The contractor is responsible for ensuring adequate number of qualified employees are assigned for fulfillment/duration of contract and report completion of all requirements to Public Affairs. 4.2. A senior team member of the Contractor organization must be on-site to ensure all program elements are executed for the duration of each event show times of 0700 – 1800 each day (15, 16, 17 May 2009) as needed. Senior team member is defined as an individual who has knowledge on the project and can operate independently. 5. GOVERNMENT FURNISHED MATERIALS /SERVICES 5.1. Designated area for on-site support during event. 5.2. Strategic oversight/management to enhance communication during the contract period. 5.3. Photos shall be provided from base archive or JSOH management shall arrange for military photographer. 13. Contact SrA Ava Epps at e-mail ava.epps@afncr.af.mil or TSgt Devin Harley at devin.harley@afncr.af.mil. Proposals must be received no later than 12:00 pm EST, 12 March 2009. Proposals can be mailed to: 316th CONS/LGCBA, ATTN: SrA Ava Epps, 1535 Command Drive, E-202, Andrews AFB, MD 20762. Facsimile proposals will be accepted at 201-981-1910.
 

Web Link

FedBizOpps Complete View
(https://www.fbo.gov/?s=opportunity&mode=form&id=5208a4da38d755a285e77517deaa9fc1&tab=core&_cview=1)
 

Place of Performance

Address: Andrews Air Foce Base, Andrews AFB, Maryland, 20762, United States

Zip Code: 20762
 

Record

SN01760663-W 20090305/090303220518-5208a4da38d755a285e77517deaa9fc1 (fbodaily.com)
 

Source

FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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