SOLICITATION NOTICE
T -- Media Support for Region 8 - RFP
- Notice Date
- 6/8/2009
- Notice Type
- Combined Synopsis/Solicitation
- NAICS
- 541720
— Research and Development in the Social Sciences and Humanities
- Contracting Office
- Department of Transportation, National Highway Traffic Safety Administration (NHTSA), National Highway Traffic Safety Administration HQ, 1200 New Jersey Avenue, SE, Washington, District of Columbia, 20590
- ZIP Code
- 20590
- Solicitation Number
- DTNH22-09-R-00252
- Archive Date
- 7/9/2009
- Point of Contact
- Wendell V. Crowder, Phone: 202-366, Earnest J. Jenkins, Phone: 202-366-9568
- E-Mail Address
-
wendell.crowder@dot.gov, earnest.jenkins@dot.gov
(wendell.crowder@dot.gov, earnest.jenkins@dot.gov)
- Small Business Set-Aside
- 8a Competitive
- Description
- RFP Canada was the first country in North America to demonstrate that highly publicized occupant protection enforcement increases compliance with occupant protection laws. North Carolina implemented a long-term program to increase seat belt use rates in 1994. The program was named “Click It or Ticket,” and it was the first statewide-occupant protection selective traffic enforcement program (“STEP”) attempted in the United States. In light of the success of the Click It or Ticket Mobilization, NHTSA applied the model to impaired driving, through its high visibility enforcement campaign. Currently, 47 States are using the model to support the Click It or Ticket seat belt Mobilization and 33 States are using the model to support the impaired driving crackdown. Increasing seat belt use from the current use rate to 90 percent would prevent an estimated 5,000 deaths, 130,000 injuries, and save society $8 billion annually. To increase seat belt use nationally, NHTSA launched a national effort titled Buckle Up America (BUA) as the umbrella campaign for occupant protection. BUA includes communications efforts such as Click It or Ticket and 4 Steps For Kids. BUA advocates four key elements to increase seat belt use: oOrganizing strong partnerships oGenerating visibility for Buckle Up America activities, specifically through strong enforcement messages in the media. oPassing primary belt laws and closing gaps in child passenger safety laws. oSupporting local law enforcement’s efforts to seek compliance with their state’s seat belt and child passenger safety laws, primarily through strong enforcement messaging, such as the Click It or Ticket campaign. 1. To support its efforts to reduce the level of impaired driving nationwide, NHTSA created a strong high visibility enforcement campaign. This campaign supports a comprehensive impaired driving communications umbrella for states and communities to use in reaching the National goal of no more than 0.53 alcohol related deaths per 100 million vehicle miles traveled in 2008. The campaign targets high risk populations such as 21 to 34 year old males, high blood alcohol and repeat offenders, and underage drinkers, by increasing public education, expanding public and private partnerships, enacting strong legislation and promoting highly visible enforcement. The enforcement efforts are only fully effective when the vast majority of the state’s citizens know that the intensified enforcement will be taking place and believe that they personally will be stopped, ticketed and fined (or arrested) if they are unbelted or impaired. Therefore, the media campaigns deliver a single message – law enforcement is cracking down – in a convincing manner, through a variety of mediums to reach the target audience(s). Region 8 has been working to increase seat belt use and to reduce impaired driving, but requires the technical assistance of an experienced communications and media consultant to “move the numbers.” In addition, the Region 8 Office may be called upon to coordinate a Region-wide communications effort in response to a crisis, to develop regional communications tools, or to assist in working with the media to promote traffic safety priorities. Public attention continues to be captured by issues other than the human and economic costs of motor vehicle crashes. Despite the fact that seat belts are the most effective means of reducing these costs, nearly one quarter of the population fails to buckle up. Crashes are the leading cause of death for children, youth and young adults. The public and policy makers must be made aware of the human and economic costs of traffic crashes, and the simple steps that can be taken to ameliorate the problem. The importance of seat belt use and sober driving must continue to be effectively communicated to target audiences, including those groups most at risk, the general public, and policy makers. The effort to achieve a seat belt use rate of 90 percent will require a variety of communication strategies, including public information and education, PSA’s, paid advertising, and earned media in support of law enforcement activities. The purpose is to provide communication support for the NHTSA Region 8 and its States (Colorado, Nevada, North Dakota, South Dakota, Utah, and Wyoming) to support seat belt and impaired driving program efforts as well as other priority highway safety programs. This long-term contract will be competitively bid which will ensure that the Region 8 will receive the advantages of continuity from the selected contractor in conducting necessary media support activities over the contract period and will also reduce costs on billable hours for learning-curve activities that take place on new contract start-ups.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/DOT/NHTSA/NHTSAHQ/DTNH22-09-R-00252/listing.html)
- Record
- SN01838514-W 20090610/090608234720-a379746de43a5f8b0433a573ab5d98c7 (fbodaily.com)
- Source
-
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