MODIFICATION
A -- Predictive Validity of DEC Tests
- Notice Date
- 11/18/2009
- Notice Type
- Modification/Amendment
- NAICS
- 541720
— Research and Development in the Social Sciences and Humanities
- Contracting Office
- Department of Transportation, National Highway Traffic Safety Administration (NHTSA), National Highway Traffic Safety Administration HQ, 1200 New Jersey Avenue, SE, Washington, District of Columbia, 20590
- ZIP Code
- 20590
- Solicitation Number
- 2010-0004
- Archive Date
- 12/17/2009
- Point of Contact
- Lloyd S. Blackwell, Phone: 202-366-9564
- E-Mail Address
-
lloyd.blackwell@nhtsa.dot.gov
(lloyd.blackwell@nhtsa.dot.gov)
- Small Business Set-Aside
- N/A
- Description
- This Sources Sought Notice is for planning purposes only and shall not be construed as a solicitation or as an obligation on the part of the National Highway Traffic Safety Administration (NHTSA). The purpose of this Notice is to identify potential sources that may be interested in and capable of performing the work described herein. NHTSA welcomes Corporate Capability Statements from all individuals and organizations. NHTSA does not intend to award a contract on the basis of responses nor otherwise pay for the preparation of any information submitted or NHTSA’s use of such information. Acknowledgement of receipt of responses will not be made, nor will respondents be notified of NHTSA’s evaluation of the information received. As a result of this Notice, NHTSA may issue a Request for Proposals (RFP). However, should such a request fail to materialize, no basis for claims against NHTSA shall arise as a result of a response to this Notice. The National Highway Traffic Safety Administration (NHTSA) is an agency within the U.S. Department of Transportation whose primary mission is to reduce deaths, injuries and economic losses resulting from motor vehicle crashes. This is accomplished by: •Setting and enforcing national safety performance standards for motor vehicles and equipment; •Researching and demonstrating promising strategies to influence positive traffic safety behaviors; •Providing grants to state and local government to enable them to conduct effective local highway safety programs; and •Planning and executing strategic communication campaigns to support program activity. Motor vehicle travel is the primary means of transportation in the United States, providing an unprecedented degree of mobility. Yet for all its advantages, motor vehicle crashes are the leading cause of death for people of every age from 3 through 34 (based on 2006 data). Traffic fatalities accounted for more than 90 percent of transportation-related fatalities. Research has demonstrated that increasing safety belt use and preventing impaired driving have significant impact on meeting NHTSA’s core goals however the Agency needs to have the ability to develop new communication strategies to address current, new, and emerging traffic safety issues since a number of factors contribute to traffic deaths and injuries. While highly visible enforcement activity continues to be an anchor for NHTSA’s national communications program, other integrated communications activity must continue throughout the year to keep the message fresh and in front of the American public. Public attention must continue to be reminded of the horrific human and economic costs of motor vehicle crashes. Effective communication must be maintained not only with the strategic target audiences, but policy makers must also be made aware of the potential lifesaving actions they can take to alleviate these problems. The purpose of this statement of work is for the acquisition of services and products required by NHTSA to field successful and effective public service campaigns: refinement of campaign strategy and focus, technical assistance, creation of multimedia advertising products to carry out strategies, dissemination of multimedia products to national and local media outlets, development and placement, and monitoring and reporting the results of media placement efforts. Objectives are to develop and deliver national public information campaigns featuring varied media approaches that promote highway safety and address national highway safety issues. Topics may include: •increasing occupant protection use; •demonstrating proper restraint use; •illustrating how to select, fit and wear occupant restraints that meet Federal safety standards; •distracted driving; •aggressive driving; •speed; •younger drivers; •mature drivers; •keeping kids safe in and our of cars; •motorcycle safety; and •child passenger safety. The contractor shall have the capability to perform the following general tasks: •Develop a fully-integrated donated media public service campaign that raises awareness and address highway/motor vehicle safety issues. •Develop and execute a donated-media distribution strategy that includes the redistribution of public service announcements so that Public Service Directors are constantly reminded of them. •Conduct market research to better assess the target population that NHTSA is trying to reach with its communication efforts. •Develop and produce television, radio, print, outdoor, digital, social media, internet materials, and other non-traditional generic media,. •Monitor the performance of all campaign elements and submit frequent reports on spot placement. •Conduct ongoing research that measures public opinion on the issue of occupant protection, behavior change, and outreach efforts. •Produce Bits and B-Roll packages (BBR) and Satellite Media Tours featuring NHTSA spokespersons as deemed appropriate by the COTR to promote the campaign. •Provide assistance in developing new partnerships, collaboration opportunities, and pursue other opportunities to raise awareness. •Provide web support. •Provide technical assistance to NHTSA in all areas of integrated communication to include: Developing communication strategies and tactics; Developing collateral materials to support campaigns; •Develop and maintain social media and internet materials. •Meet on an as needed basis with NHTSA COTR and program managers, and provide all support in accomplishing the statement of work as outlined in this contract in a timely manner. •Monitor and periodically report on the results of the dissemination effort. •Submit invoices in accordance with reporting requirements in Section G. •Prepare and submit reports in accordance with reporting requirements The contractor shall perform the following tasks: Initial Meeting and Discussion Within two (2) calendar weeks of the Award, key members of the contractor’s staff who will be assigned major responsibility for carrying out the tasks of the contract shall meet at NHTSA headquarters with the COTR and other appropriate NHTSA staff to: •discuss the administration of this Task Order, and •discuss the project’s objectives, planned course of action, milestones and deliverables, and any other issues the contractor or government identifies, During the meeting the contractor, COTR, and other NHTSA personnel will discuss specific details of the project to resolve any differences in approach and/or expected goals. POTENTIAL TASK ORDER REQUIREMENTS Create an Integrated Multi-Media Communications Plan The intent of the integrated multi-media communications plan is to assess what has already been accomplished and expand upon that to further develop a series of year-round integrated communication activities that build upon, leverage, and maximize the impact of our campaigns. The contractor shall propose a communications plan that will include a description of all project tasks and how these tasks will be conducted, a Brand Review that reviews the prior year’s campaign goals and achievements, a media placement strategy that will support any special target focus that may be selected, and a complete list of milestones and deliverables. The communication plan shall reflect audience segmentation, and provide ideas/thought starters for any marketing and partnership opportunities. The NHTSA COTR will review and approve or comment on the draft plan and return to the contractor. The contractor shall revise the draft plan, accordingly, and submit the Final Integrated Communications Plan to the COTR within fourteen (14) calendar days following the receipt of COTRs comments. Subsequent communication plans shall be provided to the COTR no later than September of each year. Research In order to understand the best way to reach the audience/stakeholders, the contractor shall conduct multi-faceted research that explores the environment. This market research may include the use of marketing databases, focus groups, observational research and other tools as approved by the COTR. Provide Assessment to Identify New, Innovative, and Cost Effective Ways to Reach Target Audience The contractor shall provide an on-going assessment to identify new, innovative, and cost effective ways to reach the identified target audience, as appropriate. Create and Produce Communication Materials The contractor shall submit a Production Schedule for each campaign and is responsible for creating and producing a mix of campaign materials such as: TV/video, audio, digital, web-based, outdoor, print, non-traditional generic media such as gaming web 2.0, graphics, etc... All electronic and information technology procured, developed or delivered under this contract shall meet applicable accessibility standards, as specified in 36 CFR Part 1194. 36 CFR Part 1194 implements Section 508 of the Rehabilitation Act of 1973, as amended, and is viewable at http://www.section508.gov. During all phases of program and product development, materials shall be provided to the COTR, as appropriate, for approval and coordination within NHTSA. Distribution Strategy The contractor is responsible for acquiring public service or donated media spots, placement, and the distribution of campaign materials. In addition, they shall monitor the campaign, measure the effectiveness of the campaign, and periodically report campaign results to the NHTSA COTR. Even though placing paid media buys are unforeseen at the time this contract is written, the contractor may be required to place media buys and provide post-buy analysis. Provide Web Support Support may include keeping abreast of current industry practices and standards for possible website posts, developing consumer friendly Websites that are consumer friendly and easy-to-use, developing Web content, posting, and maintenance. Social Media/Web 2.0 Technology The contractor should be on the pulse of the social media landscape, have a high level of understanding of how to (and how not to) engage the public in social media spaces, and can help create innovative ways to engage consumers. Support may include: •monitoring social media spaces for chatter on key issues •developing a social media strategy •engage influencers (bloggers, Internet forums and online communities) and partners •create blog and micro blog content •creating and maintaining social media accounts •identifying campaign specific key metrics and tactics, •developing tools using innovative technology (such as landing pages, quizzes, videos, games) for online and social media campaigns •Full statistical reporting All electronic and information technology procured, developed or delivered under this contract shall meet applicable accessibility standards, as specified in 36 CFR Part 1194. 36 CFR Part 1194 implements Section 508 of the Rehabilitation Act of 1973, as amended, and is viewable at http://www.section508.gov. Cause-Related Marketing and Corporate Partnerships The contractor will seek other opportunities to raise the visibility of the campaign and the issue with target markets and other influencers. At the direction of the COTR, the contractor will assist in the development and implementation of cause-related marketing strategies and initiatives with corporate and other partners. Proposed strategies and initiatives should complement and reinforce campaign objectives. In addition, the contractor shall work with NHTSA to maintain strong ties with existing partners and develop new relationships with potential partners to pro-actively support, educate, and promote occupant protection programs. Public Relations At the direction of the COTR, the contractor may be required to plan and conduct news conferences, to include news releases and presentations and collaboration with partners to increase media support. Generate broadcast and print media beyond events, to include satellite media tours, audio news releases, video sound bites and B-roll, radio media tours, appearances on TV shows, editorial boards, op-ed letters to the editor, issue specific articles targeted national and local press publications. Requirements for Materials The contractor shall have design and production responsibilities for the creation of all campaign materials. The contractor shall use non-leased, royalty-free, unlimited use graphics and photos, as applicable, and is responsible for talent renewals. During all phases of program and product development, draft content and materials shall be provided to the NHTSA COTR, as appropriate, for approval and coordination with NHTSA. Draft materials shall also be used for program message testing (the method of testing chosen in consultation with and approved by the NHTSA COTR) to ensure that the content and messages are clear, easily understood, and produce the desired effect with intended audiences. All electronic and information technology procured, developed or delivered under this contract shall meet applicable accessibility standards, as specified in 36 CFR Part 1194. 36 CFR Part 1194 implements Section 508 of the Rehabilitation Act of 1973, as amended, and is viewable at http://www.section508.gov. Meetings and Conference Calls When appropriate, the contractor shall participate in a weekly telephone status meeting with the COTR and other appropriate NHTSA staff to assess progress made on the contract. The purpose of the calls will be to: 1) ensure that the contractor, NHTSA COTR, and staff are receiving technical assistance as needed, 2) that progress is being made on the projects/campaigns, 3) discuss problems that are encountered and define potential solutions to those problems, and 4) ensure that all tasks/projects are on tract. Contractor staff may be required to attend meetings in person at NHTSA headquarters or by conference call as deemed appropriate by the COTR. Evaluations The contractor will be required to conduct various types of evaluations that include process or administrative evaluations, collections of exposure or other data, and consumer feedback.. Format of Corporate Capabilities Statement: Any interested organizations should submit the Corporate Capability Statement which demonstrates the Offeror’s ability, in no more than 10 pages, to perform the key requirements described above. All proprietary information should be marked as such. All respondents are asked to indicate the type and size of their business organization, for example, Large Business, Small Business, Small Disadvantaged Business, Women-Owned-Business, 8(A), Historically Black College or University/Minority Institution (HBCU/MI), educational institution, profit/non-profit organization, in their response. Interested Offerors shall respond to this Sources Sought Notice no later than 15 calendar days from date of posting. E-mail is the preferred method when receiving responses to this Notice.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/DOT/NHTSA/NHTSAHQ/2010-0004/listing.html)
- Place of Performance
- Address: Washington, District of Columbia, United States
- Record
- SN02005958-W 20091120/091118234743-dd84b71ecf12333af2035903526adf8b (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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