SOURCES SOUGHT
A -- Request for Information - Sandia Branding Strategy Plan
- Notice Date
- 4/6/2010
- Notice Type
- Sources Sought
- NAICS
- 541613
— Marketing Consulting Services
- Contracting Office
- Department of Energy, Sandia Corp. (DOE Contractor), Sandia National Laboratories, PO Box 5800, MS: 0115, Albuquerque, New Mexico, 87185
- ZIP Code
- 87185
- Solicitation Number
- SNL--4-2-10--Branding
- Archive Date
- 4/30/2010
- Point of Contact
- Martrice D Endres,
- E-Mail Address
-
mdendre@sandia.gov
(mdendre@sandia.gov)
- Small Business Set-Aside
- N/A
- Description
- Background Sandia National Laboratories (Sandia) has transitioned from being a pure Nuclear Weapons (NW) laboratory to a national security institution with NW accounting for approximately 50 percent of work, while Work for Others (WFO) has increased in importance. Sandia is a government-owned/contractor operated facility that employs approximately 10,000 employees and contractors with a $2.3 billion annual budget. Sandia is made up of world-class scientists and engineers who are unique national assets. Sandia embraces the broadened national security role. Statement of Work Objective Sandia requires the development of a holistic and integrated brand refresh that encompasses all of Sandia’s diverse capabilities. Primary focus is on evaluating brand consistency and external brand presence across the Labs and its major functional areas, and creation of a refreshed presence that is comprehensive of the Labs current structure and focus. The primary target audience for this refresh will include regional, government, non-government, and national security laboratory complex. Scope The Contractor shall develop a branding strategy/program plan which will include costs of a prioritized implementation strategy and expected results. The branding strategy plan should identify and recognize the total of Sandia’s value, including products, services, people, positioning, and culture. The strategy plan should also include the effective use of websites, logos, symbols, and promotional literature to reach out and strengthen corporate community awareness of Sandia’s diverse capabilities. Mandatory Requirements Demonstrated branding experience with major Fortune 500-type companies. Interest in the above may be sent to the Sandia Contracting Representative at mdendre@sandia.gov
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/DOE/SNL/SN/SNL--4-2-10--Branding/listing.html)
- Place of Performance
- Address: United States
- Record
- SN02113954-W 20100408/100406235127-232a362e575e541da4326a0cc5b51de1 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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