MODIFICATION
R -- Brand Development, Marketing - Amendment 1
- Notice Date
- 7/8/2010
- Notice Type
- Modification/Amendment
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Commerce, National Oceanic and Atmospheric Administration (NOAA), AGO, External Clients, SSMC4 Room 7545, 1325 East West Highway, Silver Spring, Maryland, 20910, United States
- ZIP Code
- 20910
- Solicitation Number
- BEXXMBDA-10-15240
- Archive Date
- 7/31/2010
- Point of Contact
- Chere J. Sanders, Phone: 301-713-0838 x199
- E-Mail Address
-
Chere.J.Sanders@noaa.gov
(Chere.J.Sanders@noaa.gov)
- Small Business Set-Aside
- N/A
- Description
- Response to Questions PROPOSAL CHECKLIST CLOSING DATE HAS BEEN EXTENDED TO JULY 16, 2010 at 4:00PM EST Combined Synopsis / Solicitation - Request for Proposal # BEXXMBDA-10-15240 Brand Development Services In accordance with FAR Part 12 and Far Part 13, the Department of Commerce - National Oceanic and Atmospheric Administration (NOAA) intends to procure Brand Development Marketing for the Minority Business Develop Agency (MBDA). This acquisition is being issued as a Request for Proposal (RFP) under BEXXMBDA-10-15240. This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in FAR Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation: offers are being requested, no other written solicitation will be issued. The following provisions and clauses apply to this acquisition: FAR 52.212-1, Instructions to Offerors Commercial Items; FAR 52.212-3 Alt I, Offeror Representations and Certifications Commercial Items (Offeror must include a completed copy of this provision with their proposal); FAR 52.212-4, Contract Terms and Conditions Commercial Items; FAR 52.212-5 Alt II, Contract Terms and Conditions Required to Implement Statutes or Executive Orders Commercial Items; FAR 52.222-3, Convict Labor; FAR 52.222-26, Equal Opportunity; FAR 52.222-41, Service Contract Act of 1965; FAR 52.222-50, Combating Trafficking in Persons; FAR 52.223-6, Drug-Free Workplace; FAR 52.232-33, Payment by Electronic Funds-Central Contractor Registration, FAR 52.233-3, Protest After Award, FAR 52.233-4 -- Applicable Law for Breach of Contract Claim, FAR 52.237-2, Protection of Government Buildings, Equipment, and Vegetation, FAR 52.246-16. Background The Minority Business Development Agency (MBDA) is the only federal agency dedicated exclusively to promoting the growth and competitiveness of minority-owned businesses. MBDA offers technical and management assistance services to minority-owned businesses through a nationwide network of approximately 45-business enterprise. These centers are operated by recipients of MBDA financial assistance awards (which take the form of cooperative agreements) under the Agency's Minority Business Enterprise Center (CFDA 11.800), Native American Business Enterprise Center (CFDA 11.801) and Minority Business Opportunity Center (CFDA 11.803) programs. These MBDA award recipients are required to engage and provide individual minority-owned clients a wide-range of technical and management assistance services including, but not limited to, client assessments, strategic business consulting and assistance in successfully competing for contracts and in obtaining needed financing (commonly referred to as "matching" or "brokering"). Purpose MBDA seeks the services of a marketing and brand development firm to assist with the development of a brand identity for its Business Development Programs (BDPs) including collateral material design and development, and public roll out of the new brand identity through the agency and its national network of Minority Business Development Centers. The BDPs brand shall deliver a positive message to minority entrepreneurs, strategic partners and stakeholders, and shall assist MBDA with its educational outreach and information dissemination activities. The brand message should consider the agency's ability to assist entrepreneurs in growing their businesses, creating jobs, and impacting local, national and global economies. The marketing and design firm will assist MBDA in the developing and implementation of this BDPs brand as set-forth in the Statement of Work. Please review the attached SOW for full solicitation requirements. Scope of Work - PLEASE SEE ATTACHED SOW FOR FULL REQUIREMENTS A. BRAND DEVELOPMENT The marketing and design firm will assist MBDA in establishing a solid new and fresh brand identity. This identity will convey MBDA's overall mission, vision, and strategies. It will be impactful and will differentiate MBDA and its BDPs from other federal government agencies. The new brand will be an opportunity to set a standard for all agency communications by conveying a clear, consistent message to the public. The following are some of the key characteristics of the new brand: > Unique in appearance and message about MBDA. > Uniform and standard messaging to help clients relate to and better understand MBDA and its services. > Consistent use of the messaging, look and feel through all of the materials created. > Meaningful text and graphics to express MBDA's mission and vision. > Professionalism in all things, from the quality of graphics and text This work requirement includes an in-depth analysis of MBDA's mission, vision, goals, strategies, and programs. The following are some of the contemplated activities to achieve this work requirement: B. CONSULTATION AND DESIGN DEVELOPMENT Consultation and design development must be based on the intended audience(s) and maximize the impact through layout, typography, image and color. The marketing and design firm must utilize effective graphic solutions to meet all marketing needs. The results must convey a distinct style and be applicable to a wide variety of mediums for many different audiences. The design, layout, and production services must include but not limited to: • Logo development, • Brochures, fact sheets, other print pieces • web graphics • Print, web and television advertising, • Signage and event materials • Display graphics and materials • Invitations, agendas, award certificates • Incentives, trade show and conference exhibits • Photo manipulation and occasional resource reference and acquisition • Silk-screen services and posters • In house pre-press and high-end color separation services • Other graphic materials and services to be determined as necessary. Graphics must be high quality and compatible with MBDA's computer environment. A fast turnaround is frequently required. Performance of the work will be coordinated with one of MBDA's staff. Each graphics job will be pre-authorized in writing by MBDA on an as-needed basis. C. IMPLEMENTATION The marketing and design firm must include a variety of marketing, advertising and public relations strategy options that maximize the execution of a new brand identity for the MBDA's BDPs. The plan must detail all materials, media development and creative requirements necessary for successful deployment of the brand and include a proposed implementation schedule. The plan should include but not be limited to the following: • Budget requirements including labor costs • Test marketing plan • Projected results In addition, the marketing and design firm must develop a launch and roll-out plan for the new MBDA brand. Finally, the marketing and design firm must perform test marketing of the proposed brand message and possible name change to ensure it is well received, endorsed, supported and adopted by business centers and strategic partners. PERIOD OF PERFORMANCE The period of performance is 12 months from the date of award. All interested parties shall submit responses to Chere Sanders at Contracting Office listed below. Minority Businesses are encouraged to submit responses to this solicitation. PLEASE SEE THE STATEMENT OF WORK FOR FULL DESCRIPTION OF REQUIREMENTS. All responses must be received no later than 4:00 PM EST July 16, 2010 and shall not exceed 30 pages in length. Please reference solicitation number BEXXMBDA-10-15240 on all correspondence to this notice. All inquiries regarding this notice shall be submitted electronically to Chere.j.sanders@noaa.gov and shall be received by noon EST July 6, 2010. Responses to questions will be posted after July 6, 2010. Contracting Office Address: 1305 East-West Hwy SSMC 4 Room 7519 Silver Spring, MD 20910 Place of Performance Department of Commerce MBDA 1401 Constitution Avenue, NW Washington, DC 20230 United States Primary Point of Contact Chere J. Sanders Contract Specialist Chere.J. Sanders@noaa.gov Phone: 301-713-0838 ext 199 Fax: 301-713-0809
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/DOC/NOAA/1333/BEXXMBDA-10-15240/listing.html)
- Place of Performance
- Address: Department of Commerce, MBDA, 1401 Constitution Avenue, NW, Washington, District of Columbia, 20230, United States
- Zip Code: 20230
- Zip Code: 20230
- Record
- SN02199644-W 20100710/100708235207-10fcfc3125139ce1e1499219c157f32f (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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