SOLICITATION NOTICE
B -- Credit Card Marketing Research - RFQ-CFP-11-0038
- Notice Date
- 6/23/2011
- Notice Type
- Combined Synopsis/Solicitation
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- Department of the Treasury, Bureau of the Public Debt (BPD), Division of Procurement, Avery 5F, 200 Third Street, Parkersburg, West Virginia, 26106-5312, United States
- ZIP Code
- 26106-5312
- Solicitation Number
- RFQ-CFP-11-0038
- Archive Date
- 6/24/2012
- Point of Contact
- S. Daugherty, Phone:
- E-Mail Address
-
psb3@bpd.treas.gov
(psb3@bpd.treas.gov)
- Small Business Set-Aside
- N/A
- Description
- Attachment 1 - Tech Capabilities RFQ-CFP-11-0038 - Addenda This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in FAR subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. The solicitation RFQ-CFP-11-0038 is issued as a Request for Quote (RFQ). Solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2005-52. The NAICS code is 541910 and the size standard is $7.0 mil. BACKGROUND The Bureau of Consumer Financial Protection (CFPB) will be an independent bureau within the Federal Reserve System that will help empower consumers with the information they need to make financial decisions that are best for them and their families. Created by the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act), the CFPB will work to promote fairness and transparency for mortgages, credit cards, and other consumer financial products and services. The CFPB will set and enforce clear, consistent rules that allow banks and other consumer financial services providers to compete on a level playing field and that let consumers see clearly the costs and features of products and services. Under the Dodd-Frank Act, the Secretary of the Treasury is responsible for standing up the CFPB until a Director of the Bureau is confirmed by the Senate. President Obama has appointed Elizabeth Warren to serve as an Assistant to the President, and the Secretary of the Treasury has appointed her as a Special Advisor, responsible for overseeing the development of the CFPB. The CFPB implementation team, currently housed within the Treasury Department, is hard at work putting in place the building blocks for the Bureau. Within the CFPB, the Office of Research, Markets, and Regulation has been charged with the responsibility of monitoring developments within the markets for consumer financial services and providing a perspective on key trends and dynamics which is grounded in rigorous, evidence-based research and analysis. SCOPE The Bureau of the Public Debt on behalf of the CFPB has the requirement for a contractor(s) to provide Credit Card Marketing Research reports and data services in order to accomplish research and data reports with credit card originations marketing, existing customer marketing, and other customer communications. CFPB requires access for up to five users to the data underlying the reports. With respect to originations marketing, the CFPB seeks to procure access to reporting and data that will provide insights into: • Originations mail volume • Distribution of mail solicitations by type of product (rewards, non-rewards etc.) • Distribution of mail solicitations by type of solicitation (pre-screen, invitation to apply) • Distribution of mail solicitations by demographics (e.g. income) • Pricing of products being marketed (fees, APR, promotional offers etc.) • Household penetration of mail volume • Distribution of mail solicitations by risk band • Household penetration of offers by risk band • Pricing of products by risk band The CFPB is also seeking to procure access to similar information with respect to other solicitation channels (e.g. e-mail, advertising). With respect to existing customer marketing and communications, the CFPB seeks to procure access to reporting and data that will provide insight into: • Marketing of balance transfers • Marketing of purchase incentives • Increases and decreases in APR • Changes in terms REQUIREMENTS A. Originations marketing: 1. Offeror shall maintain a consumer panel from which it is able to reliably estimate and report on the credit card direct mail solicitations 2. Offeror shall provide monthly reporting on estimated mail volumes and key direct mail market developments 3. Offeror shall provide quarterly reporting on mail volumes, product, product pricing, demographics, and household penetration 4. Offeror shall provide CFPB with on-line access to raw data in a non-personalized format to allow CFPB to conduct its own analyses of the data B. Existing Cardholder Marketing and Communications 1. Offeror shall maintain a consumer panel from which it is able to reliably estimate and report on existing customer marketing and communications 2. Offeror shall provide monthly reporting on estimated mail volumes by type of communication and key market developments 3. Offeror shall provide fully quarterly reporting on mail volumes by type of communication, pricing, demographics, and household penetration 4. Offeror shall provide CFPB with on-line access to raw data in a non-personalized format to allow CFPB to conduct its own analyses of the data All responses will be evaluated for merit and technical feasibility. Additional information or demos may be requested to support the technical evaluation and recommendations for a cost effective, user-friendly and highly-productive system. All questions, inquiries and responses must be in writing. Telephone inquiries will not be accepted. Period of Performance is Date of Award through month 12, with four option periods. The provisions at 52.212-1, Instructions to Offerors - Commercial Items (JUN 2008), applies to this acquisition. Addenda to this provision are attached. The provisions at 52.212-2, Evaluation - Commercial Items (JAN 1999), applies to this acquisition. The following factors shall be used to evaluate offers: Technical Capabilities, Past Performance, Price. Technical Capabilities and Past Performance, when combined, are significantly more important than price. The provision at 52.214-22, Evaluation of Bids for Multiple Awards (MAR 1990), applies to this acquisition. Offerors are to include a completed copy of 52.212-3, Offeror Representations and Certifications - Commercial items (APR 2011), with their offer. 52.212-4, Contract Terms and Conditions - Commercial Items (JUNE 2010) applies to this acquisition; Addenda to 52.212-4 are attached. The following clauses apply to this acquisition: 52.212-5, Contract Terms and Conditions Required to Implement Statures or Executive Orders -Commercial Items (APR 2011) 52.204-10, Reporting Executive Compensation and First-Tier Subcontract Awards (JUL 2010) 52.209-6 Protecting the Government's Interest When Subcontracting with Contractors Debarred, Suspended, or Proposed for Debarment (DEC 2010) 52.219-28 Post Award Small Business Program Representation (Apr 2009) 52.222-3, Convict Labor (JUN 2003) 52.222-19, Child Labor-Cooperation with Authorities and Remedies (JUL 2010) 52.222-21, Prohibition of Segregated Facilities (FEB 1999) 52.222-26, Equal Opportunity (MAR 2007) 52.222-35, Equal Opportunity for Veterans (Sept 2010) 52.222-36, Affirmative Action for Workers with Disabilities (OCT 2010) 52.222-37, Employment Reports on Veterans (Sept 2010) 52.223-18, Contractor Policy to Ban Text Messaging While Driving (SEP 2010) 52.225-1, Buy American Act-Supplies (Feb 2009) 52.225-13, Restrictions on Certain Foreign Purchases (JUN 2008); 52.232-33, Payment by Electronic Funds Transfer-Central Contractor Registration (OCT 2003) No additional contract requirements or terms and conditions apply to this order. Interested offerors may register at http://www.fedbizopps.gov to receive notification when the solicitation and any amendments are issued and available for downloading. Please note that the General Services Administration provides the notification service as a convenience and does not guarantee that notifications will be received by all persons on the mailing list. Therefore, we recommend that you monitor the FedBizOpps site for all information relevant to desired acquisitions. Responses to this request can be emailed to psb3@bpd.treas.gov - Attention: S. Daugherty, K. Marengo.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/TREAS/BPD/DP/RFQ-CFP-11-0038/listing.html)
- Place of Performance
- Address: United States
- Record
- SN02480383-W 20110625/110623234827-29765a90414685c639423732384e374f (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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