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FBO DAILY ISSUE OF MAY 05, 2012 FBO #3815
SOLICITATION NOTICE

R -- National Multi-Media and Education Campaign for Health Information Technology for Economic and Clinical Health Act (HITECH)

Notice Date
5/3/2012
 
Notice Type
Presolicitation
 
NAICS
541810 — Advertising Agencies
 
Contracting Office
Department of Health and Human Services, Centers for Medicare & Medicaid Services, Office of Acquisition and Grants Management, 7500 Security Blvd., C2-21-15, Baltimore, Maryland, 21244-1850
 
ZIP Code
21244-1850
 
Solicitation Number
120072
 
Archive Date
8/1/2012
 
Point of Contact
Scott D. Yeager,
 
E-Mail Address
scott.yeager@cms.hhs.gov
(scott.yeager@cms.hhs.gov)
 
Small Business Set-Aside
N/A
 
Description
******This posting is for informational purposes only. Please do not respond****** This posting is to announce the release of a request for proposal for the above mentioned campaign to eligible contractors on the Centers for Medicare and Medicaid (CMS) National Multi-Media and education Campaign (NEC), Indefinite Delivery, Indefinite Quantity (IDIQ) contract. The purpose of this task order is to obtain technical professional services for strategic planning, development and implementation of a national, integrated education campaign that promotes Electronic Health Records (EHR) and other forms of Health Information Technology (HIT) included in the HITECH Act, as well as the Physician Quality Reporting System and the eRx Incentive Program. Efforts are currently under way to better align the EHR Incentive Program with both the Physician Quality Reporting System and the eRx Incentive Program. The campaign shall educate health care providers eligible for the incentive programs and Medicare and Medicaid consumers on the importance of Health IT and how it leads to a more efficient and transparent health system through lower costs and increased quality, encouraging registration and successful attestation in the program to avoid payment adjustments in the incentives. Primarily, the campaign shall increase provider knowledge of the HITECH EHR Incentive Program, the Physician Quality Reporting System, and the eRx Incentive Program. As a secondary effort, consumer awareness of the upcoming trend toward EHR/eRx use and quality reporting by providers will be conveyed and trust of such technology shall be built into the campaign by instilling the importance of privacy and how their personal information will be protected in the adoption of Health IT. The campaign shall also educate and collaborate with state leadership and state associations to assure states are equipped with the necessary information to promote, support, and administer the HITECH incentive program to Medicaid providers, advance statewide HIT infrastructure and meet the Health Information Exchange (HIE) meaningful use criteria established by the Secretary through the rule-making process. This task order is expected to be completed within 12 months of award.
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/HCFA/AGG/120072/listing.html)
 
Record
SN02738431-W 20120505/120504000309-17b9fea6caff6df908950a6380dc3dc5 (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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