SOLICITATION NOTICE
R -- Test Messagin Initiative
- Notice Date
- 8/31/2012
- Notice Type
- Presolicitation
- NAICS
- 541613
— Marketing Consulting Services
- Contracting Office
- National Guard Bureau, Contracting Support, ATTN: NGB-AQC, 1411 Jefferson Davis Highway, Arlington, VA 22202-3231
- ZIP Code
- 22202-3231
- Solicitation Number
- W9133L-12-R-0044
- Response Due
- 9/17/2012
- Archive Date
- 11/16/2012
- Point of Contact
- Aaron Weddl, 703-607-0983
- E-Mail Address
-
National Guard Bureau, Contracting Support
(aaron.weddle@us.army.mil)
- Small Business Set-Aside
- N/A
- Description
- 1.BACKGROUND Current Army National Guard (ARNG) recruiting methods rely heavily on phone calls and e-mails to reach potential leads and applicants. By adding text message based communication strategies to existing efforts the ARNG will be able to increase efficiency of contacting and tracking individuals, see increases in quality lead generation, and improved conversion percentages of applicants to contracts. Further, this initiative will serve to further reduce manpower requirements associated to timely responses to e-mail, chat, and phone inquiries from individuals seeking more information or assistance in joining the ARNG. 2.SCOPE The contractor shall provide professional, administrative, and technical services for presenting products and integration solution plans. The contractor shall be responsible for coordinating and facilitating all agreements necessary to meet the requirements of this program. 3.OBJECTIVE The purpose of this Statement of Objectives (SOO) is to provide the ARNG Recruiting Force a program designed to increase lead generation, improve contact success rates, and further streamline the communication processes used by the ARNG. By using mobile recruiting and direct text messaging to communicate with potential applicants, the ARNG will be able to target specific demographics with mobile friendly recruiting methods i.e., sporting events, billboards, business cards, pamphlets and commercials. Furthermore, the ARNG will use the NATIONALGUARD.com support center to pre-qualify, process, and track leads as part of this initiative.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA90/W9133L-12-R-0044/listing.html)
- Place of Performance
- Address: National Guard Bureau, Contracting Support ATTN: NGB-AQC, 1411 Jefferson Davis Highway Arlington VA
- Zip Code: 22202-3231
- Zip Code: 22202-3231
- Record
- SN02864627-W 20120902/120901000045-c59b921c80a84f9d145dc1d0e78a47a4 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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