SOURCES SOUGHT
R -- REQUEST FOR INFORMATION (RFI) FOR STRATEGIC COMMUNICATIONS AND BRAND AWARENESS ADVERTISING FOR THE MASSACHUSETTS ARMY NATIONAL GUARD
- Notice Date
- 5/4/2013
- Notice Type
- Sources Sought
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of the Army, National Guard Bureau, USPFO for Massachusetts, 50 Maple Street, Milford, Massachusetts, 01757-3604
- ZIP Code
- 01757-3604
- Solicitation Number
- W912SV-13-MEDIA
- Archive Date
- 6/19/2013
- Point of Contact
- CPT Shaun C. Greenwood,
- E-Mail Address
-
shaun.c.greenwood.mil@mail.mil
(shaun.c.greenwood.mil@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- THIS REQUEST FOR INFORMATION IS BEING ISSUED FOR PLANNING PURPOSES ONLY. THIS IS NOT A SOLICITATION. RESPONSES TO THIS NOTICE ARE NOT CONSIDERED AS OFFERS AND CANNOT BE ACCEPTED BY THE GOVERNMENT TO FORM A BINDING CONTRACT. THE GOVERNMENT WILL NOT BE RESPONSIBLE FOR ANY COSTS INCURRED BY INTERESTED PARTIES RESPONDING TO THIS REQUEST FOR INFORMATION. The Massachusetts National Guard (MANG) is seeking information on firms capable of providing strategic, integrated communications management and public relations services to the Massachusetts National Guard. Specifically, the MANG is requesting information on the following capabilities: - The ability to develop, or subcontract for the development of, a mobile application for Massachusetts National Guard service members and their families. - Experience in planning, developing, strategizing, and promoting outreach communications activities, such as branding, brand awareness advertising, and marking. - Experience in media placement of informational and promotional messages in a wide range of media formats including, but not limited to, press releases, website, television, Facebook, Twitter, YouTube, RSS feeds and other social media platforms targeting a variety of audiences. - Ability to formalize a Strategic Communications Plan and facilitate the development of MANG strategic messages, provide marketing and advertising concepts/ideas for use in print, web, radio, TV, blog, and other forms of media as appropriate to support MANG goals and missions. Specific information requested on each of the above capabilities and the interested party include: - past performance activities in each of the above areas - experience with Department of Defense/National Guard advertising and messaging - media placement with Massachusetts based television and newsprint sources - preferred/suggested method of pricing services (e.g. hourly, flat rate/lump sum, task order). Interested parties may propose/suggest different pricing methodologies for different services or one methodology for all services. - Point of Contact (POC) and company information including: • Company Name, address, telephone number • POC name, title, e-mail address, telephone number(s) • Company cage code and DUNS number • Company business size and socioeconomic status (HUBZone, 8(a), SDVOSB, WOSB, etc.) The North American Indusry Classification System (NAICS) code is 541810 - Advertising Agencies and the Small Business Size is $14M. Point of Contact (POC) for this RFI: CPT Shaun Greenwood USPFO - Purchasing and Contracting 50 Maple Street Milford MA, 01757 Interested parties shall submit information in response to this RFI to: CPT Shaun Greenwood at shaun.c.greenwood.mil@mail.mil Questions concerning this RFI may be addressed by contacting: CPT Shaun Greenwood at shaun.c.greenwood.mil@mail.mil Responses shall be received NLT 1400 hours EST 04 Jun 2013. Documents shall be provided via e-mail in Adobe Professional (preferred), Microsoft Word, Excel, and/or Power Point format. Due to e-mail file and mailbox size restrictions, individual e-mails must not exceed 5 MB in total size and responses shall be limited to 30 pages overall. Responses exceeding these restrictions may not be received and, if received, will not be considered. No telephonic responses to this RFI will be considered. Where the vendor deems appropriate, hard copies (also subject to the 30 page limitation) may be submitted and must be marked with the controlling document number W912SV-13-MEDIA. Additional Information: All information received in response to this RFI that is marked proprietary will be handled accordingly. Responses to the RFI will not be returned. Responses to this RFI are not offers for contract and will not be used by the Government to form a binding contract. Responders are solely responsible for all expenses associated with responding to this RFI. Vendors having services that they believe would be suitable for the requirement described herein shall submit all supporting documentation requested by this RFI to the POC noted above.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA19/W912SV-13-MEDIA/listing.html)
- Place of Performance
- Address: Joint Force Headquarters, Massachusetts National Guard, Hanscom AFB, Massachusetts, United States
- Record
- SN03053152-W 20130506/130504233025-09fee812931e613f2bc689743faf8e02 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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