FBODaily.com | FedBizOpps: MOD | R | ALL: Due to unforseen circumstances we are unanble to host industry day as previously scheduled. we must re-schedule to Thursday, May 30, 2013 from 1200-1500 in the auditorium at 111 S. George Mason Drive, Arlington, VA 22204.

FBO DAILY - FEDBIZOPPS ISSUE OF MAY 23, 2013 FBO #4198
MODIFICATION

R -- ALL: Due to unforseen circumstances we are unanble to host industry day as previously scheduled. we must re-schedule to Thursday, May 30, 2013 from 1200-1500 in the auditorium at 111 S. George Mason Drive, Arlington, VA 22204.

Notice Date: 5/21/2013
Notice Type: Modification/Amendment
NAICS: 541810 — Advertising Agencies
Contracting Office: National Guard Bureau, Contracting Support, ATTN: NGB-AQC, 1411 Jefferson Davis Highway, Arlington, VA 22202-3231
ZIP Code: 22202-3231
Solicitation Number: W9133L-13-R-0019
Response Due: 5/30/2013
Archive Date: 7/20/2013
Point of Contact: Ellieth Rodriguez, 703-601-4378
E-Mail Address: National Guard Bureau, Contracting Support
(ellieth.rodriguez@us.army.mil)
Small Business Set-Aside: N/A
Description: The ARNG National Guard Bureau contracting office intents to issue a commercial solicitation on/about May 15, 2013 for Traditional Advertising Services in support of the Army National Guard Recruiting and Retention. This will be a Full and Open Competition posted on FedBizOpz. The Government will issue one single award ID/IQ with a period of performance of one year and two option years. Current incumbent is Laughlin and Marinaccio & Owens Inc. Current contract has reached the end of the fourth option year. Current period of performance ends September 30, 2013; the Government intents to have a transition period starting in August 2013. The Government intents to conduct an industry day at NGB headquarters in Arlington VA on/about May 23, 2013; further details will be posted with the solicitation. No questions will be answered before that date. Solicitation will be posted under NAICS Code 541810, 512110, 541860, 541830, and 541850. Please note that the government is seeking highly specialized skills and experienced personnel in traditional advertising, therefore, vendors without the skills or experience in traditional advertising need not apply. No partial proposals will be accepted. No prior military experience or National Guard experience is required. Contract Type: This will be a firm-fix price with Time and Material (T&M) reimbursable ODCs CLINs. The Army National Guard Bureau will award a single award (ONE) indefinite delivery/indefinite quantity contract for advertising products and services as specified in each individual Task Orders. The contract will have a 12-month base period plus two (2), 12-month option periods. The contract will be awarded to a single prime contractor. Historically, as many as 75 Task Orders over a five-year period have been issued to the awardee for these services. The value of the Task Orders issued under the current contract has ranged from $3,200 to $30 million. The primary objective of this contract is to satisfy current and emerging advertising needs tailored to addressed recruiting and retention target groups. Evaluation criteria will be based on BEST VALUE. Scope of Work: Contractor must provide all necessary management, supervision, manpower, materials, supplies and equipment (except as otherwise provided) to plan, schedule, coordinate, and assure effective performance of the National Guard national advertising objectives. The Contractor shall provide services that support completing requirements set forth in individual Task Orders. These services may include but are not limited to: the preparation of written text, artwork, graphics, radio and television commercials, and other creative work, as well as placing the creative work in magazines, newspapers, pamphlets, and brochures on traditional and emerging media avenues (online and off-line). The Contractor may be required to assess the educational needs of a target audience, compare them to the needs addressed by current public information sources, and address any follow-on efforts that are required. These services may also include providing direct support for the writing and editing of materials, which may include video, radio, television, public service announcements, appropriate voice-over talent, pamphlets, brochures, leaflets and web/social media pages/sites/ad materials The Contractor shall provide advertising services, on a Task Order basis, that are both national and local in scope. Projects will include, but shall not be limited to: TV and radio materials development and production, web-based media, social media site development and maintenance, web-based applications development and other audiovisual materials production; market and creative research; direct marketing; lead processing/fulfillment/database operations and analysis; print production; placement of paid media; strategies for paid and organic search engine marketing, search engine optimization services, photography and motion filming; public relations; management of marketing sponsorship programs and tie-ins. Additionally, Contractor shall oversee all aspects of development/production of materials related to marketing sponsorship programs and tie-ins, coordination with other advertising stakeholders and contract holders on an as-needed basis and with respect to application of current campaign style standards and approved photography produced by Contractor. The Contractor shall ensure, to the extent advisable and with the exception of broadcast materials featuring professional talent (typically for voice-over and/or music), all materials developed are the sole intellectual property of the government and can be reproduced, altered, localized, promoted and distributed by the government at will and into perpetuity. Authorized government representatives, including the Contracting Officer's Representative (COR), will be identified and/or appointed under the basic contract award or at the Task Order level. An update will be provided with the posting of the solicitation scheduled on or about May 15, 2013.
Web Link: FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA90/W9133L-13-R-0019/listing.html)
Place of Performance: Address: National Guard Bureau, Contracting Support ATTN: NGB-AQC, 111 S. George Mason Drive Arlington VA; Zip Code: 22204
Record: SN03068055-W 20130523/130521235109-cdf9ed6683663b48820382a8f2c47e3e (fbodaily.com)
Source: FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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R -- ALL: Due to unforseen circumstances we are unanble to host industry day as previously scheduled. we must re-schedule to Thursday, May 30, 2013 from 1200-1500 in the auditorium at 111 S. George Mason Drive, Arlington, VA 22204.