AWARD
R -- Nevada Army National Guard Media Marketing and Advertising
- Notice Date
- 9/30/2013
- Notice Type
- Award Notice
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- USPFO for Nevada, 2452 Fairview Drive, Carson City, NV 89701-6807
- ZIP Code
- 89701-6807
- Solicitation Number
- W9124X-13-0005
- Response Due
- 8/22/2013
- Archive Date
- 10/30/2013
- Point of Contact
- Paul LaFranchise, 775-887-7873
- E-Mail Address
-
USPFO for Nevada
(paul.j.lafranchise.mil@mail.mil)
- Small Business Set-Aside
- N/A
- Award Number
- W9124X-13-P-0078
- Award Date
- 9/27/2013
- Awardee
- STEPHENS MEDIA LLC (051960805) <br> 1111 W BONANZA RD <br> LAS VEGAS, NV 89106-3545
- Award Amount
- $50,030.00
- Line Number
- 0010
- Description
- The Nevada Army National Guard Recruiting and Retention Battalion requires assistance in developing, maintaining and executing a mobile and digital media campaign to assist with bringing more interest and leads which will result in more enlistments into the Nevada Army National Guard. An online campaign aimed at four different target audiences with the objective of generating leads, gathering lead data and obtaining new accessions into the Nevada Army National Guard. Four-to-six month campaign will be executed utilizing advanced audience targeting (i.e. category targeting and contextual targeting). Ad networks in mobile and PC formats will include military, Hispanic audience oriented networks as well as applicable websites based on demographic and geographic parameters. Ads will not appear on websites that conflict with the Nevada Army National Guard Brand or that stream radio or television broadcasting (as per NCSA agreement guidelines). Ad networks shall not be blind (i.e. a list of all websites that ads will appear on will be provided).
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA26/W9124X-13-0005/listing.html)
- Record
- SN03208144-W 20131002/130930235635-3b099be8d497219a248d01d1e7dddaad (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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