Loren Data's SAM Daily™

FBO DAILY - FEDBIZOPPS ISSUE OF FEBRUARY 05, 2014 FBO #4456
DOCUMENT

R -- VA Marketing Campaign - Attachment

Notice Date

2/3/2014
 

Notice Type

Attachment
 

NAICS

541820 — Public Relations Agencies
 

Contracting Office

Department of Veterans Affairs;VA Maryland Health Care System;Contracting Officer (90C);P.O. Box 1000, Bldg. 101, Room 26;Perry Point MD 21902
 

ZIP Code

21902
 

Solicitation Number

VA24514I0069
 

Response Due

2/14/2014
 

Archive Date

4/15/2014
 

Point of Contact

Carl L Henderson
 

E-Mail Address

7-1502<br
 

Small Business Set-Aside

Total Small Business
 

Description

THIS IS NOT A SOLICITATION. This is a request for information (RFI) that will not result in a contractual agreement. This is a simple request to discover information about the skill set of Marketing Businesses classified and or determined to be Small Business (SB) on GSA. Please provide information or examples of how your company would address the SCOPE of work as detailed below. Please limit response packet to six (6) pages or less including examples. The contractor is to act as the VISN's agent to purchase media; update flyers / direct mail pieces, conduct internet-based marketing and advertising; as well as manage, coordinate, track, and quantify results using pre-existing concepts and themes from the Every Veteran Should Enroll marketing campaign conducted through 2012, 2013, and 2014. Scope - Department of Veteran Affairs - Marketing Campaign "Act as this agency's authorized purchasing agent and media buying firm, in negotiating with media outlets and other businesses, to include, but not limited to internet-based advertising, newspaper, postal service, mail house, printer, as well as 'free' publications such as Red Plum or Pennysaver. "Secure the best possible return on the VISN's investment, minus fees, sub-vendor costs, and/or commission. "Furnish a proposed advertising spend plan for email blasts, direct mail, online paid search, newspaper flyer inserts within VISN 5 footprint. Vendor is bidding on the cost of their services to secure these obligations on behalf of VHA. Initial plan will begin running six to 10 weeks after this award, currently estimated as July 2014 given a May 2014 award. "Vendor will work with VHA staff to update and fine tune art and copy platforms using existing VHA creative messaging and branding concepts. This suite of deliverables includes limited edits to existing body copy, limited edits to calls to action, sub heads, stock photography (max of five purchases); graphics support, if needed to accommodate copy changes or to modify existing direct mail, inserts, or banner/button/page layouts for the internet. "Redeploy regional search engine marketing programs using campaign messaging. Scopes includes interactive development or modification of landing pages, buttons, click thru, pop up responses, match backs, and associated copy modifications. "Continued use of a sub-vendor to track incoming 800# phone calls to quantify call volume and origin. "Manage relationships with servicing/supplying third party vendors (US Post Office, mail house, newspapers, Google, 800# tracking, list vendors, etc.) "Ensure the corresponding number of printed materials to support direct mail and inserts are produced to support the media plan. "Purchase email and direct mail lists for mail outs as listed in the media plan. "Contractor will secure non-profit discount on behalf of VA whenever possible. "Ensure that metric tracking devices or systems are in place to quantify results and processes. "Provide reports as requested on spend plan, project progress, results, new media opportunities, or other reasonable performance-based measurements, such as demographics on respondents, web trends, etc. "The Department of Veterans Affairs owns all copyrights to all BRC information, art files, programming or other services performed by Vendor under the scope of this contract. "Reutilize original VA art files as much as possible in order to maximize the balance of funds for purchased media. Deliverables 1.Media plan with detailed budget information. 2.Media buys and spend plan throughout the VISN 5 footprint. 3.Furnish all labor, equipment and supplies needed to perform and support marketing services for VISN 5. 4.Reports detailing performance of paid media. Due: monthly and quarterly 5.Excel files of contact info generated through 800# phone-tracking system. Due: monthly and/or quarterly Please use the attached excel spreadsheet to provide information about your firm. You are asked to list project staff, their skill sets, percentage of the work done by direct employees, percentage of work accomplished by sub-vendors/freelance, and who will perform what tasks. You may include up to three samples of your work, limited to three pages. The total response is limited to six (6) pages including samples and the excel file. The order of the documents is: 1.Narrative response to RFI: In-house capabilities; how you will accomplish the tasks 2.Campaign samples (limited to three pages) 3.Excel spreadsheet listing all in-house personnel, contracted staff, or sub-vendors who will take part in this contract, as well as their role.
 

Web Link

FBO.gov Permalink
(https://www.fbo.gov/spg/VA/VAMHCS512/VAMHCS512/VA24514I0069/listing.html)
 

Document(s)

Attachment
 

File Name: VA245-14-I-0069 VA245-14-I-0069_1.docx (https://www.vendorportal.ecms.va.gov/FBODocumentServer/DocumentServer.aspx?DocumentId=1189145&FileName=VA245-14-I-0069-001.docx)

Link: https://www.vendorportal.ecms.va.gov/FBODocumentServer/DocumentServer.aspx?DocumentId=1189145&FileName=VA245-14-I-0069-001.docx

 

Note: If links are broken, refer to Point of Contact above or contact the FBO Help Desk at 877-472-3779.
 

Record

SN03279747-W 20140205/140203234222-931241a13c3efe1a96537f73b0a6c66a (fbodaily.com)
 

Source

FedBizOpps Link to This Notice
(may not be valid after Archive Date)

---

| FSG Index  |  This Issue's Index  |  Today's FBO Daily Index Page |