SOLICITATION NOTICE
R -- Navy Advertising and Marketing Services
- Notice Date
- 5/13/2014
- Notice Type
- Presolicitation
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- N00189 NAVSUP Fleet Logistics Center Norfolk Philadelphia Office 700 Robbins Avenue, Building 2B Philadelphia, PA
- ZIP Code
- 00000
- Solicitation Number
- N0018914RZ004
- Response Due
- 5/30/2014
- Archive Date
- 6/14/2014
- Point of Contact
- Nicole Denofa 215-697-9610 Nicole Denofa
- E-Mail Address
-
.denofa@navy.mil
- Small Business Set-Aside
- N/A
- Description
- The NAVSUP Fleet Logistics Center (NFLC) Norfolk Contracting Department, Philadelphia Office intends to acquire advertising and marketing services on an unrestricted, competitive basis in support of the U.S. Navy ™s Recruiting Advertising Program for the Commander, Navy Recruiting Command (CNRC), Millington, TN. The Navy requires full-service advertising and marketing services to assist in fulfilling critical manpower needs to fill vacancies in enlisted and officer programs for both the active and reserve components. The required full-service advertising and marketing services consist of such elements as: (1) Primary and secondary market research, including target audience identification, segmentation, and analysis; (2) Comprehensive account planning and strategy; (3) Creative design, development, trafficking, and production in all media (including, but not limited to, TV, radio, print, on-line, internet display (online and mobile), interactive, social media (Facebook, Twitter, YouTube, etc.) and other electronic modes); (4) Media planning, placement, and purchase (including, but not limited to, TV, radio, print, on-line, internet display (online and mobile) interactive, and other electronic modes); (5) Direct response activities encompassing, but not limited to, print modes and e-mails; (6) Comprehensive fulfillment operations; (7) Database enhancement, maintenance, and management, prospect relationship management, and other information technology (IT) support activities consistent with current and evolving advertising industry practice; (8) Contact-Response or "Call Center" operations; (9) Events marketing activities; (10) Operation, maintenance, and upgrading of a state-of-the-art Internet website for Navy recruiting that is appealing and useful to the primary target audience, influencers, and diversity targets; (11) Public relations, including the development and dissemination of public service announcements to execute similar promotional and image-building initiatives through free media channels; (12) Management and financial interfaces with all contracting and subcontracting components; and (13) Monitoring of all advertising and marketing efforts, analyzing and reporting on their effectiveness and return on investment. The proposed contract action is for services for which the Government intends to solicit and negotiate competitively on an unrestricted, best value basis. The placement of a single Firm Fixed Priced (FFP), Indefinite Delivery Indefinite Quantity (IDIQ) contract is anticipated encompassing a Base Ordering period commencing on or around 20 January 2015 through 19 January 2016, plus four one-year option provisions to extend the term of the contract through 19 January 2020, if all options are exercised. The Government is using the policies contained in Part 12, Acquisition of Commercial Items, in its solicitation for the described services. Interested vendors will be requested to submit both non-price and price proposals. The evaluation for contract award will consider the non-price proposal more important than the price proposal. The solicitation is available on the Navy Electronic Commerce Online (NECO) website at https://www.neco.navy.mil under Solicitation N00189-14-R-Z004. This solicitation was previously synopsized under solicitation number N00189-13-R-Z067. Interested parties may download the solicitation from the NECO website. Interested parties are solely responsible for monitoring the above-mentioned website for posting of the solicitation and any amendments thereto. The Government will not pay for information received. The applicable NAICS code is 541810 with a small business size standard of $14 million. Prospective offerors must be registered in the SAM (www.sam.gov) database to be considered for award. Please direct any questions to Nicole Denofa at nicole.denofa@navy.mil.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/DON/NAVSUP/FISCDETPHILA/N0018914RZ004/listing.html)
- Record
- SN03365250-W 20140515/140514022138-9b4eaab97100126b014ea02cda98e680 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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