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FBO DAILY - FEDBIZOPPS ISSUE OF MAY 31, 2014 FBO #4571
SOLICITATION NOTICE

99 -- Newspaper and Internet Advertising BPA

Notice Date
5/29/2014
 
Notice Type
Presolicitation
 
NAICS
541890 — Other Services Related to Advertising
 
Contracting Office
Library of Congress, Contracts Services, Contracts Services, 101 Independence Ave SE, Washington, DC, 20540-9411
 
ZIP Code
20540-9411
 
Solicitation Number
LCLBN14R0056
 
Point of Contact
Nam N. Nguyen, Phone: 2027070596, Vidya Vish, Phone: 2027079394
 
E-Mail Address
nang@loc.gov, vvis@loc.gov
(nang@loc.gov, vvis@loc.gov)
 
Small Business Set-Aside
N/A
 
Description
The upcoming Request for Proposal (RFP) will result in a five (5) year firm-fixed price Blanket Purchase Agreement (BPA). The objective of this requirement is to promote Library of Congress public events, programs and initiatives in area print and online media outlets. In order to maximize advertising effectiveness, the vendor should: • Reach more than 65% of the Washington metro market in an average week, with a cumulative seven-day reach of no fewer than 2.5 million readers in the Washington Designated Market Area (DMA) (consisting of 32 counties and seven independent cities in four states and the District of Columbia, with a total of 2,441,200 households). • Reach two million readers in the Washington metro market (consisting of the District of Columbia; the Maryland counties of Charles, Montgomery and Prince George's; the Virginia counties of Arlington, Fairfax, Loudoun and Prince William; and the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park). • Vendors should have both a print and online presence, with print reaching a total circulation of no fewer than 450,000 (Daily); 600,000 (Sunday); and its online presence reaching about 1.5 million adults in the Washington DMA each month. • Print publications should accommodate a variety of sizes, from full page (12" x 21," 10" x 12" and 9.5" x 10.5") to 1/16 of a page (3.94" x 5"), with all ad sizes coming in both color and black and white options. • Online publications should accommodate a variety of sizes, including 300x250, 336x280, 336x850, 728x90, 300x600, 300x50, 320x50, 120x600, 120x800 and 160x600.
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/spg/LOC/CS/CS/LCLBN14R0056/listing.html)
 
Place of Performance
Address: 101 Independence Ave SE, Washington, District of Columbia, 20540, United States
Zip Code: 20540
 
Record
SN03379385-W 20140531/140529235121-859c5a4156053a3b435d12f8974bbdd6 (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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