SPECIAL NOTICE
R -- Advertising and Marketing Program for The US Army
- Notice Date
- 6/19/2014
- Notice Type
- Special Notice
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- MICC Center - Fort Sam Houston (JBSA), Directorate of Contracting, Fort Sam Houston, TX 78234-1361
- ZIP Code
- 78234-1361
- Solicitation Number
- W9124J15R0001
- Archive Date
- 6/19/2015
- Point of Contact
- Deinor Bolanos, (210) 466-2147
- E-Mail Address
-
MICC Center - Fort Sam Houston (JBSA)
(usarmy.jbsa.acc-micc.mbx.micc-fsh-amp@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- Request for Information (RFI) number W9124J-15-R-0001 A. INTRODUCTION: Responses to this Request for Information (RFI) are considered voluntary; do not constitute any form of direction from the U.S. Government; shall not be considered as an offer; cannot be accepted by the Government to form a binding contract; nor will the U.S. Government be liable for any cost incurred by any contractor for their effort. However, your participation, comments and feedback in this market research will assist the program office assess potential costs, issues and further refine the requirement. The Government will not return any information submitted in response to this RFI. B. BACKGROUND: The Army is conducting market research to gather information on capabilities and business practices with regards to advertising and marketing services to include, but not limited to, planning, designing, creating, producing, placing and executing marketing, special events, and advertising campaigns in all appropriate media in support of the Army recruitment program. C. QUESTIONNAIRE: In order to achieve an understanding of the best practices within the industry, please provide a full and detailed explanation for each of the following questions. 1. Name of your firm? 2. Company address 3. Name, Title and Email of a Point-of-Contact (POC) in your firm the Government may contact regarding this RFI? 4. What type of advertising/marketing services do you normally offer to the commercial market? 5. Which, if any, of the advertising/marketing services do you or have you provided to Federal, State or Local Governments? 6. Do you consider your firm a quote mark full-service quote mark agency? 7. Is your firm a Small Business or a large business? a. How is your firm classified with the Small Business Administration (SBA)? (e.g. 8(a) Firm, Small Disadvantaged Business, Woman-Owned Business, etc.) b. If classified as a small business, the status is based on which NAICS code? c. Does your firm have an active registration in the System for Award Management (SAM) website? d. What is your Data Universal Numbering System (DUNS) or Commercial and Government Entity Code (CAGE) number(s)? 8. What type of contracts does your agency prefer; cost reimbursable or fixed price, and why? 9. In your opinion, could a multiple award contract vehicle (a delivery order based contract awarded to two or more firms) work in the advertising industry? What would be the advantages or disadvantages to such an arrangement? 10. In your opinion, could multiple firms share and equally support one customer's marketing campaign, given the possibilities of share media outlets and marketing venues? 11. Are contracts normally executed prior to development of an advertising/marketing campaign or after acceptance of the campaign by the customer? 12. What is the average contract lifespan, please delineate between commercial customers and Government customers? How long does the typical customer-agency relationship last? 13. What is the estimated time required of a marketing firm to fully understand a customer like the U.S. Army? 14. How long does it take your firm to fully execute an advertising campaign? 15. Does your Agency provide advertising, marketing, and special event services, or would it be necessary to subcontract? If so, how much would be subcontracted? 16. What are the typical benchmarks for a successfully executed campaign? 17. Would you bid on more than one military service's advertising solicitations at the same time? 18. How long does it take to prepare a proposal when you bid on a new contract? 19. Would your firm, or other firms in the industry, be interested in attending an quote mark Industry Day quote mark or quote mark Pre-Solicitation Conference quote mark or other similar occasion to learn more about upcoming solicitation(s), talk with Army representatives, and discuss the Army's marketing and research focus in general? 20. Please provide any additional information you feel would be helpful to this market research. D. SUBMITTAL INFORMATION: We would appreciate all responses to this RFI at your earliest convenience but not later than 19 July 2014 at 14:00 hrs (2:00 P.M) Central Standard Time. It is requested that interested businesses answer by submitting a brief statement/response to each of the questions 1 through 20 above. Responses or inquiries about this RFI shall be submitted electronically via e-mail to: usarmy.jbsa.acc-micc.mbx.micc-fsh-amp@mail.mil. The subject of your email must include your company's legal name, state the nature of your email and include the RFI No W9124J-15-R-0001. For example, the subject of your email should be similar to the following: a) Company XXXXX Completed Questioner for RFI No W9124J-15-R-0001 b) Company XXXXX Question Regarding RFI No W9124J-15-R-0001 E. CONTRACTING OFFICE ADDRESS: MICC Center - Fort Sam Houston (JBSA), Directorate of Contracting, 2205 Infantry Post Road, Bldg 603, 1st Floor, Fort Sam Houston, TX 78234-1361
- Web Link
-
FBO.gov Permalink
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- Record
- SN03400048-W 20140621/140619234444-17881bb987c20486cd9d1d04941b50ca (fbodaily.com)
- Source
-
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