MODIFICATION
R -- Request for Information for Strategic Communications Operational Support (SCOS) Tasks
- Notice Date
- 11/24/2014
- Notice Type
- Modification/Amendment
- NAICS
- 541613
— Marketing Consulting Services
- Contracting Office
- ACC - Rock Island (ACC-RI), ATTN: AMSAS-AC, Rock Island, IL 61299-6500
- ZIP Code
- 61299-6500
- Solicitation Number
- W52P1J-15-R-SCOS
- Response Due
- 12/5/2014
- Archive Date
- 1/23/2015
- Point of Contact
- Jeffrey R. Voss, 309-782-4265
- E-Mail Address
-
ACC - Rock Island (ACC-RI)
(jeffrey.r.voss.civ@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- This is a Request for Information (RFI) only. This is not a solicitation or a Request for Proposals/Quotes. At this time, the Government is only seeking information for market research purposes. 1. Purpose The U.S. Army Information Technology Agency (USAITA) is requesting feedback in the form of technical capabilities, questions, and comments or suggestions related to the information contained within this RFI notice. This RFI notice is for information and planning purposes only and does not constitute a solicitation, nor is it to be construed as a commitment by the Government. The Government will not pay for any effort expended in responding to this notice. This is simply to assess the potential vendor base and provide industry with an opportunity to provide input to the acquisition process. 2. Background The USAITA has a requirement for Strategic Communications Operational Support (SCOS) consisting of the attached tasks. 3. Information requested The USAITA is requesting feedback in the form of technical capabilities, questions, and comments or suggestions related to the information contained within this RFI notice. 4. Submission Instructions and Formatting Requirements a. Information responses should be from U.S. contractors who are small businesses under North American Industry Classification System (NAICS) code 541613 only and should not exceed five (5) pages, not including cover page. Responses should be typed in 12-point Times New Roman font, single spaced, with 1-inch margins. b. The following is a suggested submission organization: A cover sheet including the RFI number, company name, CAGE code, address, current Facility Security Clearance, small business status including any applicable socioeconomic category, and technical point of contact with email address and telephone number. Please include any contract vehicles and schedules that may be utilized. c. Responses will be considered privileged commercial information and protected from disclosure under exemption (b)(4) of the Freedom of Information Act. Responses will not be shared outside the U.S. Government or with U.S. Government support contractors. d. Responses will not be returned. e. No classified or FOUO information should be included in your response. f. Please submit responses as a PDF attachment via email to the following address: jeffrey.r.voss.civ@mail.mil. Please place ONLY the RFI number in the subject line of your email. All relevant information is included in the PDF attachment; other information such as the body of the email message will be discarded and not reviewed. You will receive an automated confirmation that your message has been received. If there is a problem with the attachment submitted, you will be notified and provided an opportunity to re-send. g. Responses should be received no later than 4:00 P.M. Central Time, December 5, 2014. U.S. Army Information Technology Agency (USAUSAITA) Strategic Communications Operational Support (SCOS) Tasks (1) Execute USAITA Communications/Branding Strategy. The Contractor shall support the development and execution of all quote mark formal quote mark communications that are defined as part of the communications plan. This includes developing content for USAITA customer forums, marketing materials, customer education materials, USAITA website, etc., as well as supporting the planning and execution of all of the events defined in the plan. In addition, the Contractor shall support USAITA staff with the creation and review of informal content to ensure that the content is aligned with USAITA communications and branding strategies. This content shall be for both internal (within USAITA) and external consumption. (2) Media Relations. The Contractor shall manage all media relations including interfaces for press releases, announcements, and inquiries. The Contractor shall recommend language and formatting for media deliverables. The Contractor shall request Government approval for all media interactions. The Contractor shall coordinate with the Office of the Administrative Assistant (OAA) as appropriate. (3) Services Catalog. The Contractor shall manage the USAITA Services Catalog. The Contractor shall manage an annual update to the Service Catalog. This effort shall be managed as a project, and the Contractor is responsible for coordinating with USAITA service owners to develop, validate and obtain approval of all content. (a) The service catalog shall: * Be available online; * Incorporate USAITA branding logos and strategies; * Describe key processes and expected timelines for obtaining support, and interacting with USAITA for service orders, service support, etc.; * Include all USAITA services; * Define services at a sufficient level of detail to support the service request process, where a majority of requests will be quote mark pre-defined quote mark and not custom; * Document service level objectives for all services (ex: availability levels for USAITA services) to a level sufficient to begin Service Level Agreement negotiations; * Include pricing data for reimbursable services (where available). (4) Operations Messaging Support. The following objectives shall be met to support the Operations Directorate: * Collect information from Operations teammates on operational outages; * Complete templates that clearly describe the nature of the outage, extent of impact on the customer base, and expected duration of outage; * Develop ad-hoc key stakeholder communications on outages. (5) Internal Strategic Communications. With the realignment of USAITA, Customer Care shall support internal employee communications. As such this scope supports the following activities: * Communications Plan definition; * Creation of Monthly newsletter; * Organization of bi-weekly brown bag lunches; * Organization of quarterly town halls; * Support of communication to workforce of USAITA Transformational activities; * Coordination of content for the workforce portal homepage; * Coordination, scheduling and logistics for the Information Management Officer (IMO) roundtable including reviewing briefing materials (6) Event Management. The Contractor shall manage all USAITA events, which include the required preliminary and post event activities, to effectively manage expectations with all stakeholders and ensure mission success. The requirements include but are not limited to the following: (a) Preliminary event requirements: * Comprehensive participant analysis; * Development of talking points; * Scheduling and coordination; * Itinerary development and coordination; * Coordination with all required stakeholders. (b) Post event requirements: * Develop and document an After Action Report; * Execution and document a hot wash session; * Develop and document lessons observed; * Develop and execute post event surveys; * Execution of follow-up communications to all stakeholders. Deliverables: Monthly Status Report which documents previous and future event tracking, achievements, issues, risks and dependencies. (7) Communications Engagement. The Contractor shall manage communication tools, processes, and other methods to improve transparency, customer engagement and collaboration with USAITA workforce, internal/external customers, and mission partners. The Contractor shall execute communications requirements which include but are not limited to: * Commander's Intent communications to internal workforce; * Governance Board decisions to internal workforce; * Weekly Activity Report and Staff Call updates to the internal workforce; * On-boarding/Off-boarding updates to the internal workforce. Deliverables: Comprehensive Engagement Guide that identifies roles and responsibilities and communications lanes as well as past and future engagement inventory. (8) Customer Satisfaction. The Contractor shall support efforts to inventory and assess USAITA's capabilities to measure customer satisfaction above and beyond voice of the customer and document the findings within an assessment and implementation plan. Additionally, the Contractor shall implement a customer satisfaction survey that collects feedback from customers for the Government-identified services. Deliverables: Customer Satisfaction Assessment/Implementation Plan Results from customer satisfaction surveys with analysis and recommendations regarding data collected (9) Website Content Management System (CMS) Strategy Development. The Contractor shall facilitate and execute lifecycle enhancements to USAITA's current public and internal customer portal website content and develop a transition plan to migrate to a content management system (CMS) capability. Deliverables: Execute content updates/enhancements to current websites Current Websites Assessment Document High Level Plan to transition current website to new CMS
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/notices/66ffb74100e57239e061821fd3d13a8b)
- Place of Performance
- Address: National Capital Region
- Zip Code: 20310-6607
- Zip Code: 20310-6607
- Record
- SN03580393-W 20141126/141124234240-66ffb74100e57239e061821fd3d13a8b (fbodaily.com)
- Source
-
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