SOLICITATION NOTICE
T -- National Tobacco Educational Campaign
- Notice Date
- 3/31/2015
- Notice Type
- Presolicitation
- NAICS
- 541890
— Other Services Related to Advertising
- Contracting Office
- Department of Health and Human Services, Centers for Disease Control and Prevention, Procurement and Grants Office (Atlanta), 2920 Brandywine Road, Room 3000, Atlanta, Georgia, 30341-4146
- ZIP Code
- 30341-4146
- Solicitation Number
- 2015-N-16904
- Archive Date
- 11/2/2015
- Point of Contact
- Jeff A Miller, Phone: 770-488-2651, Julio E Lopez, Phone: 404-639-6401
- E-Mail Address
-
afx2@cdc.gov, ftg4@cdc.gov
(afx2@cdc.gov, ftg4@cdc.gov)
- Small Business Set-Aside
- N/A
- Description
- Contractor shall conduct detailed formative research, both qualitative and quantitative at various stages during the campaign to document program requirements, collect consumer-based data, segment audiences, and develop, test, and refine campaign messages for target audiences. The Contractor shall develop strategic creative materials for all media including broadcast, print, outdoor and digital platforms for both national and regional placement. The Contractor shall develop and deliver campaign messages to a wide range of audience size and types, specifically at risk and underserved populations. Targeted media shall be purchased for dissemination of advertisements on television, radio, print, and out-of-home channels, and digital/social media platforms. The Contractor shall conduct appropriate proactive media relations strategies to help support the overall campaign and will also be responsible for partnership database development and maintenance. The Contractor shall recommend, develop, test, implement, and maintain interactive, mobile, digital, and new strategies and channels including novel social media tools and e-partnerships.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/CDCP/PGOA/2015-N-16904/listing.html)
- Record
- SN03685279-W 20150402/150401000236-0e48521f120985bcbea7e510255472a2 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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