SOLICITATION NOTICE
R -- The State Media Services Program (SMSP) provides Army National Guard Recruiting access to professional media buying and placement services. - Justification and Approval (J&A)
- Notice Date
- 5/13/2015
- Notice Type
- Justification and Approval (J&A)
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- National Guard Bureau, Contracting Support, ATTN: NGB-AQC, 1411 Jefferson Davis Highway, Arlington, VA 22202-3231
- ZIP Code
- 22202-3231
- Solicitation Number
- W9133L-15-R-0027
- Archive Date
- 6/12/2015
- Point of Contact
- Aaron Skinner, 703-607-1141
- E-Mail Address
-
National Guard Bureau, Contracting Support
(aaron.d.skinner.civ@mail.mil)
- Small Business Set-Aside
- N/A
- Award Number
- W9133L-D-0010
- Award Date
- 4/15/2015
- Description
- SMSP J&A The SMSP has four main elements: (1) Marketing and Media Planning Services; (2) Media Buying Services; (3) Market Research/analysis and training; (4) Job posting program. less than br greater than Upon award of the relevant task order, the media planning services will begin. The Contractor will meet with specified Government personnel to create State/Territory-level Media Plans (State Media Plans). The Media Plan is a Government document detailing how each State/Territory will execute its media buys in two ways: (1) one section will detail the media buys each State/Territory will be responsible for purchasing; and (2) the other section will detail the media buy that NGB manages. SMSP is an opt-in program available to the 54 States' and Territories' Army National Guard, which allows state marketing personnel and RRCs access to local advertising placement and creative resources to support advertising and marketing programs. These services allow the marketing Non-Commissioned Officers (MNCO) to better administer their media budgets, reduce internal paperwork associated with procurement, and add local flavor to national advertising themes, messages, and approved branding.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA90/W9133L-15-R-0027/listing.html)
- Record
- SN03730028-W 20150515/150513235206-da0693398624326fa75107414281aba1 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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