SOURCES SOUGHT
R -- Sources Sought for Non Commercial Sustaining Announcement (NCSA) program for the New Jersey Army National Guard.
- Notice Date
- 5/15/2015
- Notice Type
- Sources Sought
- NAICS
- 541890
— Other Services Related to Advertising
- Contracting Office
- USPFO for New Jersey, 3601 Technology Drive, Room 112, Ft Dix, NJ 08640
- ZIP Code
- 08640
- Solicitation Number
- W912KN-15-S-RRC1
- Response Due
- 5/25/2015
- Archive Date
- 7/14/2015
- Point of Contact
- John Simms, 609-562-0223
- E-Mail Address
-
USPFO for New Jersey
(john.w.simms3.mil@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- The New Jersey Army National Guard Recruiting & Retention Command requires a NCSA to broadcast its state radio announcements in an affordable manner. An NCSA is a hybrid of Public Service Announcements (PSAs) and paid broadcast advertising. SBAs created the NCSA program so the radio stations served by the SBAs could benefit indirectly from the announcements they air. Each state has its own SBA that represents its radio broadcasters. SBAs are represented nationally by the National Alliance of State Broadcasters Associations (NASBA). State wide broadcast advertisements increase public awareness of NJARNG, clarify public understanding of NJARNG's mission, and improve the public's perception of NJARNG. More importantly, use of a consistent, high-quality, nationwide message enhances the NJARNG's image in the minds of potential recruits and their influencers, resulting in qualified recruitment leads. NCSAs are only available to non-profit organizations or Government agencies that are not using paid broadcast advertising and have never paid for radio advertising.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA28/W912KN-15-S-RRC1/listing.html)
- Place of Performance
- Address: USPFO for New Jersey 3601 Technology Drive, Room 112, Ft Dix NJ
- Zip Code: 08640
- Zip Code: 08640
- Record
- SN03733062-W 20150517/150515235116-468890a848b7607715e9637d40cdf8cd (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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