SPECIAL NOTICE
R -- Advertising services & program for MIARNG Recruiting & Retention Division Marketing Program.
- Notice Date
- 10/4/2015
- Notice Type
- Special Notice
- NAICS
- 541850
— Outdoor Advertising
- Contracting Office
- USPFO for Michigan, Joint Forces Readiness Center-Building 30, 3423 North Martin Luther King Jr. BLVD., Lansing, MI 48906-2934
- ZIP Code
- 48906-2934
- Solicitation Number
- W912JB16R2000
- Archive Date
- 10/3/2016
- Point of Contact
- Christopher Cruz, 517-481-7849
- E-Mail Address
-
USPFO for Michigan
(christopher.cruz1.mil@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- The Michigan United States & Property Fiscal Office - Purchasing & Contracting Division intends to issue a sole-source award, for a period of one year (projected for November 2015 to November 2016), utilizing Simplified Acquisition Procedures to the Michigan High School Athletic Association (MHSAA) for advertising services & program for our Recruiting & Retention Division Marketing Program to enhance the Michigan Army National Guard's image, increase recruitment efforts & reach, and meet recruitment goals established by National Guard Bureau. This is an exclusive advertising package & program (which includes but not limited to approved use of MHSAA marks & positioning, official designation/category exclusivity, digital media, social media campaign, football championships presenting advertiser, cross country presenting advertiser, basketball championships activation, etc.), for enhanced capabilities to support Recruiting & Retention's operational efforts, enhance marketing capability, and increase target market impression rates. THIS IS NOT A REQUEST FOR QUOTE Responses to this Notice of Intent should be from firms capable of the same advertising services previously described, at high school championship events; within the same size & scope capable as the Michigan High School Athletic Association (MHSAA) & in the same geographical locations/target market areas (see attached pdf titled quote mark Target Market quote mark ) within the State of Michigan. Responses to this Notice of Intent to Award must be submitted in writing no later than (Noon EST) 18 October 2015 to the USPFO for MI, Purchasing & Contracting Division, ATTN: SFC Christopher Cruz, 3423 N. MLK Blvd., Lansing MI 48906-2934 or via fax (517) 481-7847, or email christopher.cruz1.mil@mail.mil
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA20/W912JB16R2000/listing.html)
- Record
- SN03913395-W 20151006/151004233429-79af45463b34d8087e3cde0896eaf6b0 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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