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FBO DAILY - FEDBIZOPPS ISSUE OF MARCH 18, 2016 FBO #5229
SOURCES SOUGHT

R -- USA Today Advertisement

Notice Date
3/16/2016
 
Notice Type
Sources Sought
 
NAICS
541840 — Media Representatives
 
Contracting Office
Department of the Army, Army Contracting Command, MICC, MICC - West Point, 681 Hardee Place, West Point, New York, 10996-1514, United States
 
ZIP Code
10996-1514
 
Solicitation Number
0010833148
 
Archive Date
4/5/2016
 
Point of Contact
Joseph R. Bloss, Phone: 8459382221
 
E-Mail Address
joseph.r.bloss.civ@mail.mil
(joseph.r.bloss.civ@mail.mil)
 
Small Business Set-Aside
N/A
 
Description
The Mission and Installation Contracting Command, United States Military Academy, West Point, NY (MICC-West Point) is seeking sources for the following items: 1. Background. Efficiently and effectively identifying and communicating with the best-qualified applicants is, and it will always remain, one of the highest priorities at the United States Military Academy (USMA). So as to meet the Academy's enrollment goals, USMA must employ the use of advertisement in commercial print and digital media. The USA Today College Guide is a glossy, full color premium publication, made available at major retail outlets as well as on line. With more than 100,000 copies printed and distributed nationally, the readership for the USA Today College Guide a captive audience comprises entirely of prospective students, parents, and high school college counselors. Content includes advice on choosing schools, the application process, writing college essays, choosing a major or field of study and more. Additionally, the guide features data from the Princeton Review including information on enrollment, tuition, popular majors, number of applicants accepted, and range of test scores. 2. Scope. This advertisement (ad) package will contain both print and digital components, and it will contain content aimed towards reaching and resonating with college-bound students and their key influencers. The vendor, EMI Network, is the "sole source" media partner for USA Today, responsible for sales and placement of this publication's print and digital advertisement. The vendor guarantees nationwide distribution of the magazine and the hyperlink installation from the online college guide to the USMA website. Distribution of the magazine includes top-brand Fortune 1000 retail stores including Barnes & Noble, Target, CVS, Rite Aid, Walgreens and the Hudson News. 3. Requirements. a. Vendor will provide USMA with: • Advertisement in USA Today College Guide, 2016. This advertisement will include: ○ A two-page, full color print advertisement in the guidebook. The ad will appear in a premium position on the inside back cover of the publication. ○ The guidebook will be available to the general public, on newsstands and in stores September 22, 2016. • A hyperlink from the online portion of the college guide to the USMA website, http://www.usma.edu. The hyperlink will remain live and connected to the USMA website until the USA Today College Guide 2017 is published (approximately 300 days from publication date of the 2016 edition). To express your interest and capabilities, please provide the following information: 1. Company name; company address; CAGE and DUNS numbers; point of contact: name, title, phone number, postal mail and e-mail addresses. 2. Your business size. 3. Indicate if your business does or does not have a GSA Schedule, and if so, what is the schedule number. Your business must also be registered on www.sam.gov. ADDITIONAL NOTE: OFFEROR (vendor) QUOTES ARE NOT REQUIRED AND WILL NOT BE ACCEPTED AT THIS TIME. This is not a solicitation but a notification in an attempt to identify the pool size and demographics of potential offerors for a possible, upcoming purchase. All responsible parties that feel they can provide this service should forward their capabilities in writing to Joseph.R.Bloss.civ@mail.mil. This notice will close on Monday, March 21, 2016 by 1000 EDT. Please note that this is not a solicitation but a sources sought only.
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/notices/706bfa71515204e73ba469ce207342d8)
 
Place of Performance
Address: MICC-West Point, 681 Hardee Place, West Point, New York, 10996-1514, United States
Zip Code: 10996-1514
 
Record
SN04052767-W 20160318/160316235623-706bfa71515204e73ba469ce207342d8 (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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