Loren Data's SAM Daily™

FBO DAILY - FEDBIZOPPS ISSUE OF MAY 21, 2016 FBO #5293
DOCUMENT

R -- Public Service Announcements - Attachment

Notice Date

5/19/2016
 

Notice Type

Attachment
 

NAICS

515112 — Radio Stations
 

Contracting Office

Department of Veterans Affairs;VA Boston Healthcare System;Contracting Officer (90C);940 Belmont Street;Brockton MA 02301
 

ZIP Code

02301
 

Solicitation Number

VA24116Q0457
 

Response Due

5/25/2016
 

Archive Date

7/9/2016
 

Point of Contact

Gina.Petrino@va.gov
 

E-Mail Address

Gina.Petrino@va.gov
(Gina.Petrino@va.go)
 

Small Business Set-Aside

N/A
 

Description

Department of Veterans Affairs Veterans Health Administration Sources Sought Notice - VISN 1 Media Advertisements This is a Sources Sought notice and not a request for quotes. This request is solely for the purpose of conducting market research to enhance VHA's understanding of your company's offered services and capabilities. The Government will not pay any costs for responses submitted in response to this Sources Sought. This Sources Sought notice provides an opportunity for respondents to submit their notice of ability, and their available products in response to the requirement described below. Vendors are being invited to submit information relative to their potential of fulfilling the requirement below, in the form of a capability response that addresses the specific requirement identified in this Sources Sought. The Veterans Health Administration (VHA) is seeking a vendor to provide public service announcements in prime VA hospital markets for sports talk radio stations in Massachusetts, Rhode Island and New Hampshire. Refer to the General Requirements section below for the requested service description. This Sources Sought is to facilitate the Contracting Officer's review of the market base, for acquisition planning, size determination, and procurement strategy. GENERAL REQUIREMENTS B. SPECIFIC MANDATORY TASKS AND ASSOCIATED DELIVERABLES Description of Tasks and Associated Deliverables: The contractor shall provide the specific deliverables described below. Deliverable 1: Execution - The contractor shall execute the advertising services as described in this SOW. Deliverable 2: Completion - The contractor shall provide all resources and services necessary for the delivery of packages to the expectations of the Outreach staff within the performance period listed above. On Air Media Assets Morning Drive Senseless Survey Sponsorship1 Week/month 12 Weeks total Block Party Weekend Sponsorship1x/month 12 total On Air Sudden Impacts around key holidays3 total - 54 commercials Recorded :30/:15 - Branding Messaging600 (50/month) Sports Hub On Air Assets Sports Hub Headlines100 total Recorded :30/:15 - Branding Messaging100 total On Air Sudden Impacts around key holidays3 total - 54 commercials Digital Media Assets Homepage Takeover & WZLX Homepage Takeover around the following key holidays (4thof July, Veterans Day)6 total Mobile Banner Display Ads (Geo-Fence/Farm)500,000 impressions Display Ads500,000 impressions Video Pre-Roll300,000 Impressions AM On Air Media Assets Weeks of 10/24, 10/31, 11/7 Voiced by Rod Fritz70 Spots 36 (:30)'s,27 (:60)'s New England Patriots 2016 Season (October 2016-January 2017) On-air activation (20 Games) "(1x) Opening Pre-Game Billboard - (20x) Total "TODAY'S PRE-GAME SHOW IS BROUGHT TO YOU BY THE VA NEW ENGLAND HEALTHCARE SYSTEM "(1x) Opening Game Billboard - (20x) Total "TODAY'S GAME IS BROUGHT TO YOU BY THE VA NEW ENGLAND HEALTHCARE SYSTEM "(1x) :30 second (20x) Total or (2x) :15 second (40x) pre-game commercials - NETWORK "(1x) :30 second (20x) Total or (2x) :15 second (40x) In-game commercials - NETWORK "(1x) :30 second (20x) Total or (2x) :15 second (40x) post-game commercials - NETWORK "(1x) Closing Game Billboard - (20x) Total "TODAY'S GAME IS BROUGHT TO YOU BY THE VA NEW ENGLAND HEALTHCARE SYSTEM "(1x) Post-Game Billboard - (20x) Total "POST GAME SHOW IS BROUGHT TO YOU BY THE VA NEW ENGLAND HEALTHCARE SYSTEM 2016 Email Marketing Campaign To support VISN Outreach events, VA New England will receive: o Total of (8) separate email blasts targeting Veterans and specific geographical areas o Sent to (69,444) people each blast *Email dates are to be determined by VA New England. Provide E-mail direct advertising to veteran population in support of outreach events, veteran's choice program and other outreach initiatives. VISN outreach staff will provide the demographic for each E-mail blast to narrow the database to the intended 50,000 recipients. C. SCHEDULE OF DELIVERABLES 1.The contractor's performance period dates will serve as the schedule of delivery for the deliverables specified. RESPONSE COMMITMENT I.NOTES: A.All questions, comments or concerns should be directed to Gina.Petrino@va.gov B.Submittals furnished will not be returned to the sender. No debriefs will be conducted. Eligibility in participating in a future acquisition does not depend upon a response to this notice. C.Proprietary information is neither requested nor desired. If such information is submitted, it must clearly be marked "proprietary" on every sheet containing such information, and the proprietary information must be segregated to the maximum extent practicable from other portions of the response (e.g., use an attachment or exhibit). II.TIMELINE : A.This request will close on stated date within the FBO site. III.Requested information: Interested parties shall provide the following information in addition to your capability response: A.Format: 1.MS Word or pdf format (please ensure email is under 5 mb) 2.Page limit - 2-4 pages (please make the response as brief and concise as possible) 3.Company name and Sources Sought number listed on each page B.Specifics: 1.In your response, please provide the following information based on the requirement. a.Your company's capability of fulfilling this requirement as it is described. b.If you are submitting an equal product, please provide detailed information, specs, brochures, etc., for all of your equal items. 2.Please also provide name of company, company address, a contact person's name, telephone number, fax number and email address. 3.DUNS number, and indicate if actively registered on System for award management (SAM) 4.Contractual vehicles the company holds, such as NAC or GSA schedules. 5.Socio-economic Status & NAICS Code 515112: State the size of your company [e.g., 8(a) (including graduation date), HUBZone-certified small business, Service-Disabled Veteran-Owned small business, small business, large business, etc.]. Notes: 1. This Sources Sought is for planning purposes only, and does not constitute a commitment, implied or otherwise, that a procurement action will follow. The Department of Veterans Affairs will use the information submitted in response to this notice at its discretion and will not provide comments to any submission; however, The Department of Veterans Affairs reserves the right to contact any respondent to this notice for the sole purpose of enhancing The Department of Veteran Affairs understanding of the notice submission. 2. The content of any responses to this notice may be reflected in any subsequent solicitation, except for content marked or designated as business confidential or proprietary which will be fully protected from release outside the government. The Department of Veteran Affairs Contracting Office POC: Gina Petrino Contract Specialist Email: Gina.Petrino@va.gov
 

Web Link

FBO.gov Permalink
(https://www.fbo.gov/spg/VA/BoVAMC/VAMCCO80220/VA24116Q0457/listing.html)
 

Document(s)

Attachment
 

File Name: VA241-16-Q-0457 VA241-16-Q-0457.docx (https://www.vendorportal.ecms.va.gov/FBODocumentServer/DocumentServer.aspx?DocumentId=2744689&FileName=VA241-16-Q-0457-000.docx)

Link: https://www.vendorportal.ecms.va.gov/FBODocumentServer/DocumentServer.aspx?DocumentId=2744689&FileName=VA241-16-Q-0457-000.docx

 

Note: If links are broken, refer to Point of Contact above or contact the FBO Help Desk at 877-472-3779.
 

Place of Performance

Address: Bedford VAMC;200 Springs Rd;Bedford, MA

Zip Code: 01730
 

Record

SN04122919-W 20160521/160519234724-f40ea67dbae62d6cada6de541eaf24a1 (fbodaily.com)
 

Source

FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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