SOLICITATION NOTICE
R -- U.S. Army Advertising and Marketing - Advisory Phase Questionnaire
- Notice Date
- 7/11/2016
- Notice Type
- Presolicitation
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of the Army, Army Contracting Command, MICC, MICC - Fort Sam Houston (JBSA), 2205 Infantry Post Road, Bldg. 603, Fort Sam Houston, Texas, 78234-1361, United States
- ZIP Code
- 78234-1361
- Solicitation Number
- W9124J-16-R-0020
- Archive Date
- 7/26/2016
- Point of Contact
- LATISCHA CASTRO,
- E-Mail Address
-
LATISCHA.R.CASTRO.CIV@MAIL.MIL
(LATISCHA.R.CASTRO.CIV@MAIL.MIL)
- Small Business Set-Aside
- N/A
- Description
- Responses to the Advisory Phase of this acquisition are required to utilize the attached form. This notice is issued pursuant to FAR 15.202, Advisory Multi-Step Process and FAR 5.204, Presolicitation Notices. This notice contains a description of the requirement and instructions on how companies should respond. This notice is not the actual solicitation, but is for the purpose of identifying interested Agencies and to advise on its potential viability as competitors prior to soliciting proposals. This notice also acts as the Presolicitation Notice in advance of the solicitation being released. The solicitation for this requirement is expected for release within the next 15 - 30 days. This notice does not constitute a commitment on the part of the Government, and does not guarantee that an actual solicitation or a contract will be issued. 1. Overview 1.1 The MICC-FSH has a requirement for a full-service advertising agency to support a nationwide advertisement campaign for the Office of the Assistant Secretary of the Army (Manpower and Reserve Affairs (ASA(M&RA)); the Army Marketing and Research Group (AMRG); and the Office of the Chief, Army Reserve. 1.2 This requirement is to provide the Army with the capability and services of a full-service advertising agency (herein referred to as "Agency") to provide a nationwide advertisement program for personnel recruitment and retention programs throughout the Army. Similar to many other services the Army procures, the selected Agency will provide professional expertise and services. However, unlike any other service the Army procures, the Agency is required to develop and execute successful national and local marketing communication efforts in support of the development of a vibrant marketing and advertising strategy and subsequent marketing plans required to transform the mindset of the target audiences. The strategies and marketing plans encompass the enlisted and officer manpower requirement of the Active Army, Army Reserve, and the Army Civilian workforce. In addition, campaigns may be required for influencer and ethnic markets. 1.3 The Agency is also required to provide a full range of services to include, assisting the development of the Army's marketing strategy, the execution of the tactical advertising strategy through the production of a wide range of advertising solutions. 1.4 This is a performance based requirement that not only provides the above described services, but also complete advertising planning and tactical services. These include: development and production of creative; planning and purchasing of media; strategic planning/research; local marketing; event marketing; interactive marketing; promotions marketing; public relations; multi-cultural advertising; as well as online and social media. 1.5 The resultant contract is anticipated to be a Single Award, Indefinite Delivery, Indefinite Quantity (IDIQ) contract with a potential of up to 10 years of performance. 2. Advisory Multi-Step Process 2.1 The Contracting Officer invites interested contractors to review the attached Advisory Phase Questionnaire, complete it, and return the questionnaire to: usarmy.jbsa.acc-micc.mbx.micc-fsh-amp@mail.mil by 4:00 CST on 25 July 2016. Late Questionnaires will not be reviewed. 2.2 MICC-Fort Sam Houston (MICC-FSH) will advise Agencies responding to the Advisory Phase Questionnaire if it is considered viable competitors or if it is unlikely to be a viable competitor. If a company is determined not to be a viable competitor, they are NOT precluded from submitting a proposal once the actual solicitation is issued. Limit responses to only what is requested in the Advisory Phase Questionnaire. Additional information provided outside of the Questionnaire will not be reviewed and will not be considered in determining the viability of a potential Offeror. Completed and submitted questionnaires are considered "Source Selection Sensitive" and shall be protected in accordance with FAR 3.104-4. 2.3 This phase is NOT to be construed as the Request for Proposal. The Government WILL NOT reimburse proposal costs stemming from this phase. This is merely an opportunity, given the significant financial investment requirement to participate in this acquisition, for the Government to advise interested Agencies of its potential to be a viable competitor in this acquisition. It is NOT to be construed as a formal evaluation in response to a Request for Proposal. 2.4 The Contracting Office WILL NOT entertain questions at this phase. There will be a question phase allotted for, if necessary, upon release of the solicitation.
- Web Link
-
FBO.gov Permalink
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- Record
- SN04177209-W 20160713/160711234210-b16b25f0a28c56dd8f007839c6364e41 (fbodaily.com)
- Source
-
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