SOLICITATION NOTICE
R -- Advertising on RTD
- Notice Date
- 7/27/2016
- Notice Type
- Justification and Approval (J&A)
- NAICS
- 541890
— Other Services Related to Advertising
- Contracting Office
- Department of the Army, National Guard Bureau, USPFO for Colorado, Attn: Mail Stop 53, 660 South Aspen Street, Building 1005, Aurora, Colorado, 80011-9511
- ZIP Code
- 80011-9511
- Solicitation Number
- W912LC-16-T-0124
- Archive Date
- 8/27/2016
- Point of Contact
- Michael Furtney, Phone: 720-250-4038
- E-Mail Address
-
michael.b.furtney.mil@mail.mil
(michael.b.furtney.mil@mail.mil)
- Small Business Set-Aside
- N/A
- Award Number
- W912LC-16-P-0052
- Award Date
- 7/28/2016
- Description
- Mini Justification and Approval Document FOR OTHER THAN FULL AND OPEN COMPETITION Of requirements valued less than $150,000 1. Contracting Activity: USPFO-CO, 660 S. Aspen St, Bldg 1005, Buckley Air Force Base, Aurora, CO 80011 2. Nature and/or description of the action being approved: Contract advertising agreement between the Colorado Army National Guard and Lamar Advertising. 3. Description of the supplies or services required to meet the agency's need to include estimated value: Approval is being requested for a new contract using FY 16 Advertising funds (434G30VAMP). The Colorado Army National Guard will be purchasing signage with Lamar Advertising Group. The advertisements will consist of: (1) Six CONG Ads, which will rap 75% of six double RTD light rail cars that travel the Denver metro area for a period of one year. (2) 46 Interior light rail car advertisements which will include a lead generating "call to action". (3) 50 KING Ads, which will consist of a 30" x 144" advertisement on 58 RTD Buses. (4) 14' X 48' space available at no charge bulletins. Costs of bulletins will be production costs of $900 only. ck. 4. Authority Cited: (Identify the statutory authority, FAR title and FAR citation permitting other than full and open competition) The statutory authority permitting Other than Full and Open Competition is 10 U.S.C. 2304(c) (2) as implemented by FAR 6.302-1 - Only one responsible source and No other Supplies or services will Satisfy Agency Requirements. 5. Reason Authority Cited: (State explanation describing circumstances preventing full and open competition and describe what harm will come to the Government if this action is not taken) Lamar Advertising is the sole vendor for RTD advertisement. No other company in Denver has rights to sell advertising on their equipment. Lamar Advertising is the largest out of home marketing vehicle the COARNG has. If this contract is not awarded, branding of the COARNG in the Denver Metro Area will be nonexistent. 6. Actions to Increase Competition: (Provide a description of the efforts made to ensure that offers are solicited to as many sources as practicable, including whether a notice was or will be publicized as required by FAR subpart 5.2 and, if not, which exception under 5.202 applies) If market research discovers other responsible vendors to provide advertising services on RTD vehicles and property these vendors will be contacted in future solicitations. Prior award W912-15-P-0059 was awarded on 16 Jul 2015 for $140,000.00 to Lamar Media Corporation 7. Market Research: (Describe the extent of the market research conducted to identify all qualified sources and the results thereof or a statement of the reason market research was not conducted. "Market Research" means collecting and analyzing information about capabilities within the market to satisfy agency needs) In order to determine comparable pricing, Lamar Advertising showed us the Fair and Marketable Value to which they would sell this product to other vendors. The COARNG is receiving $873,920 worth of out of home advertising for the Price of $135,000. Please see Lamar quote attached to this Sole Source. 8. Other Interested Sources: (Provide a listing of the sources, if any, that expressed, in writing, an interest in the acquisition) N/A 9. Subsequent Acquisitions: (Provide a statement of the actions, if any, the agency may take to remove or overcome any barriers to competition before any subsequent acquisition for the supplies or services are required) N/A 10. Procurement History: Previous Contract or Purchase Order Number: W912LC- 15 - P_- 0059_ Previously Competed? Y / N Previous authority for less than Full and Open Competition: FAR_6.302-1 Only one responsible source and No other Supplies or services will Satisfy Agency Requirements. 10. Fair and Reasonable Price Determination: IAW with FAR 13.106-3(a)(2), I have determined that the anticipated cost to the Government is fair and reasonable based upon one or more of the following: (Contracting Officer check as appropriate) __ (i) Market research; _X (ii) Comparison of the (anticipated) price with prices found reasonable on previous purchases; __ (iii) Current price lists, catalogs, or advertisements. However, inclusion of a price in a price list, catalog, or advertisement does not, in and of itself, establish fairness and reasonableness of the price; _X (iv) A comparison with similar items in a related industry; __ (v) The contracting officer's personal knowledge of the item being requested; __ (vi) Any other reasonable basis. 11. Certification: I certify that the information included in this mini-J&A is accurate and complete to the best of my knowledge and belief: //S// (Signature on file) Michael Furtney USPFO-CO, Contract Specialist //S// (Signature on file) MSgt Lia Arthofer, Base Contracting Officer Colorado Air National Guard 18860 E. Breckenridge Ave., Stop 78 DSN 847-9949 COMM (720) 847-9949 Fax DSN 847-9136 Fax COMM: (720) 847-9949 Contracting Officer Approval: //S// (Signature on File) SMSgt Lia Arthofer, Base Contracting Officer Colorado Air National Guard 18860 E. Breckenridge Ave., Stop 78 DSN 847-9949 COMM (720) 847-9949 Fax DSN 847-9136 Fax COMM: (720) 847-9949 Contracting Officer
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA05/W912LC-16-T-0124/listing.html)
- Place of Performance
- Address: 12301 North Grant Street, Denver, Colorado, 80241, United States
- Zip Code: 80241
- Zip Code: 80241
- Record
- SN04198887-W 20160729/160727235643-3bbb945d70914419b701299f19c69a3a (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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