SPECIAL NOTICE
99 -- Blue Line Media advertising
- Notice Date
- 9/13/2016
- Notice Type
- Special Notice
- NAICS
- 541850
— Outdoor Advertising
- Contracting Office
- Department of the Army, National Guard Bureau, USPFO for Massachusetts, 2 Randolph Road, Hanscom AFB, Massachusetts, 01731, United States
- ZIP Code
- 01731
- Solicitation Number
- W912SV_16_Blue_line_SYNOPSIS
- Archive Date
- 10/13/2016
- Point of Contact
- Anthony R. Simmons, Phone: 3392023879, Erika L Reinikainen-Rovinelli, Phone: 339-202-3867
- E-Mail Address
-
anthony.r.simmons.mil@mail.mil, erika.l.reinikainenrovinelli.mil@mail.mil
(anthony.r.simmons.mil@mail.mil, erika.l.reinikainenrovinelli.mil@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- NOTICE OF INTENT TO AWARD A SOLE SOURCE CONTRACT- The Massachusetts United States Property and Fiscal Office intends to award a sole source contract to Blue Line Media, LLC. The contract is for the request to purchase a Recruiting & Retention outdoor transit advertising & marketing program with Blue Line Media, LLC. Blue Line Media, LLC will provide Massachusetts National Guard with a marketing & advertising program. Blue Line Media is the only vendor that can offer this variety of marketing and advertising services in Massachusetts. Blue Line Media marketing and advertising program will target specific metro areas of Massachusetts tapping into every major market in order to reach the MA ARNG Recruiting and Retention Battalion (RRB) prime target demographic market (men and women between the ages of 18-34). Recruiting and Retention Battalion is conducting a full media blitz program starting 15 September. The marketing and advertising program that Blue Line Media is providing will be a major piece of RRB media blitz September 15, 2016. Not advertising with Blue Line Media LLC will cause MA ARNG RRB to miss opportunities to reach potential target demographic (men and women between the ages of 18-34) and to generate leads and highlight the specific benefits of joining the Massachusetts Army National Guard with advertisements on trans bus in Springfield, Brockton, Lowell-Lawrence Worcester and Boston. Blue Line Media is the only company that offers ad space one buses in the major metro markets MA ARNG RRB are looking to target.MA ARNG received proposals from other companies and none could provide the three ad space services MA ARNG RRB were looking for. The sole source requirement meets the conditions of FAR 6.302-1; only one responsible source has been identified as reasonably available to provide the marketing and advertising program that will satisfy the Massachusetts Army National Guard RRB requirements. The information received as a result of this notice will be considered solely for the purpose of determining whether to conduct a competitive procurement. This synopsis is for notification purposes only and does not constitute a solicitation for bids, quotes, or proposals. The North American Industry Classification System (NAICS) Code is 541850. The Government does not intend to pay for any information provided under this notice.A determination by the Government not to complete this proposed contract based on this notice is solely within the discretion of the Government. This synopsis does not constitute a solicitation, however all responsible sources that believe they can meet all of the requirements may contact the USPFO for Massachusetts contracting officer via e-mail at erika.l.reinikainen-rovinelli.mil@mail.mil and be considered by the government. Response time for this notice is between 13 September 2016 to 28 September, 2016. Contracting Office address: USPFO for Massachusetts 2 Randolph Rd. BLDG 1505 Hanscom AFB, 01731
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/NGB/DAHA19/W912SV_16_Blue_line_SYNOPSIS/listing.html)
- Place of Performance
- Address: Springfield, Brockton, Lowell-Lawrence Worcester and Boston, Massachusetts, United States
- Record
- SN04269283-W 20160915/160913235459-375a93b12ef4caf9b767e8d9fc992340 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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