MODIFICATION
R -- U.S. Army Marketing and Advertising Program - Amendment 1
- Notice Date
- 1/6/2017
- Notice Type
- Modification/Amendment
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of the Army, Army Contracting Command, MICC, MICC - Fort Sam Houston (JBSA), 2205 Infantry Post Road, Bldg. 603, Fort Sam Houston, Texas, 78234-1361, United States
- ZIP Code
- 78234-1361
- Solicitation Number
- W9124D-16-R-0046
- Response Due
- 2/3/2017 11:59:00 PM
- Archive Date
- 11/3/2018
- Point of Contact
- Shannon L. Kennedy-Butler, Phone: 210-808-6487, April J. Kreps,
- E-Mail Address
-
shannon.l.kennedy-butler.civ@mail.mil, april.j.kreps.civ@mail.mil
(shannon.l.kennedy-butler.civ@mail.mil, april.j.kreps.civ@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- Amendment 0001 06 January 2016: Please see Amendment 0001 to RFP W9124D-16-R-0046 for the U.S. Army Marketing and Advertising Program Acquisition. The purpose of this amendment is to provide the URL to industry that has historical program information. No other changes to the RFP have occurred at this time. ///UPDATE END/// 03 January 2016: The Request for Proposal (RFP) W9124D-16-R-0046 for the U.S. Army Marketing and Advertising Program Acquisition is hereby released. Please review the attached solicitation and all attachments and comply with all instructions. The 412th Contract Support Brigade has a requirement for a full-service advertising agency to support a nationwide advertisement campaign for the Office of the Assistant Secretary of the Army (Manpower and Reserve Affairs (ASA(M&RA)) as executed by the Army Marketing and Research Group (AMRG). This requirement is to provide the Army with the capability and services of a full-service advertising agency (herein referred to as "Agency") to provide a nationwide advertisement campaign program for personnel recruitment and retention programs throughout the Army. Similar to many other services the Army procures, the selected Agency will provide professional expertise and services. However, unlike any other service the Army procures, the selected Agency is required to develop and execute successful national and local marketing communication efforts in support of the development of a vibrant marketing and advertising strategy and subsequent marketing plans required to transform the mindset of the target audiences. The strategies and marketing plans encompass the enlisted and officer manpower requirement for the Total Army Force. In addition, campaigns may be required for influencer and multi-cultural markets. The Agency is also required to provide a full range of services to include, assisting the development of the Army's marketing strategy, the execution of the tactical advertising strategy through the production of a wide range of advertising solutions. This is a performance based requirement that not only provides the above described services but also complete advertising planning and tactical services. These include: development and production of creative; planning and purchasing of media; strategic planning/research; local marketing; event marketing; interactive marketing; promotions marketing; public relations; multi-culture advertising; as well as online and social media. The resultant contract is to be a Single Award, Indefinite Delivery, Indefinite Quantity (IDIQ) contract with a potential of up to 10 years of performance.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/notices/bab055ad95a52a69db9f7c1d12ba67db)
- Record
- SN04365367-W 20170108/170106233903-bab055ad95a52a69db9f7c1d12ba67db (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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