SPECIAL NOTICE
R -- Notice of Intent to Issue Sole Source Award for Sesame Street for Military Families program to Sesame Workshop
- Notice Date
- 3/1/2017
- Notice Type
- Special Notice
- NAICS
- 541990
— All Other Professional, Scientific, and Technical Services
- Contracting Office
- Department of the Army, U.S. Army Medical Research Acquisition Activity, U.S. Army Medical Research Acquisition Activity, Attn: MCMR-AAA, 820 Chandler Street, Frederick, MD 21702-5014, Maryland, 21702-5014, United States
- ZIP Code
- 21702-5014
- Solicitation Number
- ROB03012017
- Archive Date
- 3/31/2017
- Point of Contact
- randy o. barry, Phone: 3016193345
- E-Mail Address
-
randy.o.barry2.civ@mail.mil
(randy.o.barry2.civ@mail.mil)
- Small Business Set-Aside
- N/A
- Description
- The U.S. Army Medical Research Acquisition Activity (USAMRAA) intends to issue a sole source award for Sesame Street for Military Families to Sesame Workshop. This requirement includes expanding web and mobile app content, executing an annual promotional campaign for the Sesame Street for Military Family program product portfolio, technical support (e.g., maintenance, upgrades) and sustainment of the existing mobile app(s) mobile gateway and website, and the implementation of an outcome study or needs assessment. The scope of this requirement builds on the previously funded Military Families Readiness to Transition contract with Sesame Workshop ending in 2016. The Sesame Street for Military Families (SS4MF) program has been developing resources to improve parent-child communication and showing this as an effective strategy for improving family functioning. Experts in the field of childhood trauma suggest that it is critical to enhance protective factors such as communication, emotional regulation, positive coping so those families at risk have a better chance of positive outcomes. In support of this information, the overarching objectives of this contract are to: · Augment and develop additional content (e.g., videos, printables, interactive web tools) in topics areas most relevant to improving well-being of military parents/caregivers and their young children. Provide website hosting, maintenance, and upgrade services to the SS4MF website Provide maintenance, and upgrade services to The Big Moving Adventure mobile app and SS4MF gateway Provide promotional and marketing services for the SS4MF program’s product portfolio to ensure wide-spread dissemination to the target population. Conduct outcome evaluation tasks to analyze effectiveness and usefulness of SS4MF, using past and current indicators to inform development of new content. This contract will be awarded as a 5 year contract with a 12-month base period and four 12-month option periods. Any firm that believes it can provide the stated capability as outlined in the below Sole Source Justification are invited to submit a written notification to the Contract Specialist, no later than 2PM EST on 16 March 2017. Supporting evidence must be furnished in sufficient detail to demonstrate the contractor's ability to provide the stated capability. Information shall be sent electronically to Mr. Randy O. Barry, Contract Specialist, at randy.o.barry2.civ@mail.mil. No telephone requests will be accepted. Responses received will be evaluated; however; a determination by the Government not to compete the proposed requirement based upon responses to this notice is solely within the discretion of the Government. If no responses are received, USAMRAA will proceed with the sole source contract. Sole Source Justification: 10 U.S.C.2304(c)(1) as implemented by FAR 6.302-1 -- Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements. FAR 6.302-1 is used because Sesame Workshop is the sole vendor capable of satisfying the Government’s requirements for four main reasons: The Government has utilized Sesame Workshop from 2008 to present. They bring a unique knowledge and experience of military family efforts related to psychological trauma. Utilizing any other vendor would cost the Government substantial resources and effort while losing the vast experience that Sesame provides. Sesame Workshop retains the rights, title and interest for this unique brand consisting of the Muppet™ characters. There is research evidence suggesting that the use of the Muppet characters as a trusted source can result in behavior change for pre-schoolers and their parents. Sesame is a copyrighted name and there are no authorized resellers of their trademark name or materials. Only Sesame Workshop combines both psycho-education and entertainment to educate young children. All other competitors are primarily entertainment-focused. Sesame Workshop outcome studies conducted from 2008 to 2016 demonstrate that the SS4MF program specifically benefits military families. Competitors either do not target the military family demographic or cannot demonstrate effective outcomes of their programs if they do engage the military community. The success and impact of the Sesame Workshop SS4MF program to date clearly supports a sole source justification. Continuing work with this vendor provides the opportunity to maintain and improve the valuable resources that have been developed using the unique Sesame Street characters and resources. No other vendor can provide support to maintain the material contained in this program, since the characters in the program are only available from Sesame Workshop. As in prior initiatives, the proposed contractor retains all rights, title, and interest (including copyright) to The Electric Company and Sesame Workshop concepts, characters, and themes. It is due to the existence of these limited data rights that the services of the proposed Contractor are essential.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/USA/USAMRAA/DAMD17/ROB03012017/listing.html)
- Place of Performance
- Address: 9933 West Hayes Street, BOX 339500 MS 34, Joint Base Lewis-McChord, Tacoma, Washington, 98431-9500, United States
- Zip Code: 98431-9500
- Zip Code: 98431-9500
- Record
- SN04418867-W 20170303/170301234645-93f57e4c1d7aab95321789c5fc45a881 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
| FSG Index | This Issue's Index | Today's FBO Daily Index Page |