SOLICITATION NOTICE
99 -- market research data and tools for analysis - Sole Source justification
- Notice Date
- 7/10/2017
- Notice Type
- Presolicitation
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- Department of Health and Human Services, Centers for Disease Control and Prevention, Procurement and Grants Office (Atlanta), 2920 Brandywine Road, Room 3000, Atlanta, Georgia, 30341-4146
- ZIP Code
- 30341-4146
- Solicitation Number
- 200-2017-N-01234
- Archive Date
- 7/14/2017
- Point of Contact
- Leonard M. Mutter, Phone: 7704882638
- E-Mail Address
-
iwd4@cdc.gov
(iwd4@cdc.gov)
- Small Business Set-Aside
- N/A
- Description
- The CDC is awarding a Sole Source Purchase Order to Nielson for market research data and tools for analysis by CDC. Databases will consist of information regarding adults 18+ and households with children. Data should include information on demographics, psychographics, lifestyles, health conditions, media habits, as well as attitudinal items regarding health and diet on a large national scale. The databases must include the capability to obtain information from local markets, including urban and rural populations. The databases must deliver important information about how to tailor messaging to particular audiences, especially underserved populations such as particular racial / ethnic groups and those of low socio-economic status / limited access to care. The subscription License Services shall include the following mix of solutions for a complete package: • Scarborough Top Tier - Full Service 2017 Release 1&2 • Scarborough USA+ - USA+ 2017 Release 1&2 • MRI Attitudinal Data - Full Service USA+ 2017 Release 1&2 • MARS Fusion Data with Multi-Market - Full Service & Multi-Market 2017 Release 1&2 • Prime Lingo The Contractor must provide the current datasets to CDC with proprietary software to access and analyze the datasets using the Contractor's proprietary curriculum.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/CDCP/PGOA/200-2017-N-01234/listing.html)
- Place of Performance
- Address: Contractor's Location, Schaumburg, Illinois, 60173-2408, United States
- Zip Code: 60173-2408
- Zip Code: 60173-2408
- Record
- SN04573614-W 20170712/170711000050-a45105df0f7fe5a0462eb3251bc409bb (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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