SOLICITATION NOTICE
R -- National Education Campaign & Outreach (NEC) IDIQ
- Notice Date
- 10/11/2017
- Notice Type
- Presolicitation
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Health and Human Services, Centers for Medicare & Medicaid Services, Office of Acquisition and Grants Management, 7500 Security Blvd., C2-21-15, Baltimore, Maryland, 21244-1850
- ZIP Code
- 21244-1850
- Solicitation Number
- HHSM-500-2018-RFP-0001
- Archive Date
- 1/1/2018
- Point of Contact
- Danie Ridgway, Phone: 410.786.2816
- E-Mail Address
-
danie.ridgway@cms.hhs.gov
(danie.ridgway@cms.hhs.gov)
- Small Business Set-Aside
- N/A
- Description
- The Centers for Medicare and Medicaid Services (CMS) intends to award Indefinite Delivery Indefinite Quantity (IDIQ) contracts to provide the Centers for Medicare & Medicaid Services (CMS) with a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns. This IDIQ will primarily focus on conducting a full-range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level. Generally, task orders shall include, but not be limited to: • Proposing a comprehensive campaign strategy and corresponding tactics built on tried and true tactics and latest industry innovations to reach target audiences and motivate behavior change. • Designing and producing creative materials that resonate with target audiences, emphasize key messages, and motivate behavior change. • Coordinating all facets of media planning and buying on behalf of CMS. • Executing data-driven digital advertising approved under media planning and buying tasks, such as paid search, social, display, mobile and video. • Supporting organic content development and community management of owned social media channels. • Developing and executing multi-faceted public relations campaigns for a wide range of audience sizes and types. • Developing and applying rigorous qualitative and quantitative measures to track and evaluate the effectiveness of all national campaign programs. • Analyzing data sets for direct outreach activities. This procurement will be a full and open competition. It is anticipated that four (4) to six (6) awards will be made. The period of performance for this IDIQ is estimated at September 1, 2018-August 31, 2025. The NAICS code applicable to this procurement is 541810-Advertising Agencies. A formal solicitation package will be available by the end of October 2017. Questions related to this synopsis should be referred to Ms. Danie Ridgway at danie.ridgway@cms.hhs.gov. Contracting Office Address: 7500 Security Blvd. B3-30-03 Baltimore, Maryland 21244-1850 Primary Point of Contact: Danie Ridgway, Contract Specialist danie.ridgway@cms.hhs.gov Phone: 410-786-2816
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/HCFA/AGG/HHSM-500-2018-RFP-0001/listing.html)
- Record
- SN04711163-W 20171013/171011231309-085cbfb60bc511ea7537e242abd3082d (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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