MODIFICATION
R -- National Education Campaign & Outreach (NEC) IDIQ - Solicitation 1
- Notice Date
- 10/26/2017
- Notice Type
- Modification/Amendment
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Health and Human Services, Centers for Medicare & Medicaid Services, Office of Acquisition and Grants Management, 7500 Security Blvd., C2-21-15, Baltimore, Maryland, 21244-1850
- ZIP Code
- 21244-1850
- Solicitation Number
- HHSM-500-2018-RFP-0001
- Response Due
- 12/6/2017 11:00:00 AM
- Archive Date
- 9/15/2018
- Point of Contact
- Danie Ridgway, Phone: 410.786.2816
- E-Mail Address
-
danie.ridgway@cms.hhs.gov
(danie.ridgway@cms.hhs.gov)
- Small Business Set-Aside
- N/A
- Description
- 75FCMC18R0006 Solicitation **See Solicitation Documents Attached** **Please note that the new Solicitation number is 75FCMC18R0006** The Centers for Medicare and Medicaid Services (CMS) intends to award Indefinite Delivery Indefinite Quantity (IDIQ) contracts to provide the Centers for Medicare & Medicaid Services (CMS) with a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns. This IDIQ will primarily focus on conducting a full-range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level. Generally, task orders shall include, but not be limited to: • Proposing a comprehensive campaign strategy and corresponding tactics built on tried and true tactics and latest industry innovations to reach target audiences and motivate behavior change. • Designing and producing creative materials that resonate with target audiences, emphasize key messages, and motivate behavior change. • Coordinating all facets of media planning and buying on behalf of CMS. • Executing data-driven digital advertising approved under media planning and buying tasks, such as paid search, social, display, mobile and video. • Supporting organic content development and community management of owned social media channels. • Developing and executing multi-faceted public relations campaigns for a wide range of audience sizes and types. • Developing and applying rigorous qualitative and quantitative measures to track and evaluate the effectiveness of all national campaign programs. • Analyzing data sets for direct outreach activities. This procurement will be a full and open competition. It is anticipated that four (4) to six (6) awards will be made. The period of performance for this IDIQ is estimated at September 1, 2018-August 31, 2025. The NAICS code applicable to this procurement is 541810-Advertising Agencies. A formal solicitation package will be available by the end of October 2017. Questions related to this synopsis should be referred to Ms. Danie Ridgway at danie.ridgway@cms.hhs.gov. Contracting Office Address: 7500 Security Blvd. B3-30-03 Baltimore, Maryland 21244-1850 Primary Point of Contact: Danie Ridgway, Contract Specialist danie.ridgway@cms.hhs.gov Phone: 410-786-2816
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/HCFA/AGG/HHSM-500-2018-RFP-0001/listing.html)
- Record
- SN04723662-W 20171028/171026230816-ea1732b3035ccc0081e2d651302976c5 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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