SOURCES SOUGHT
R -- Billboard Ad Leased Space
- Notice Date
- 11/13/2018
- Notice Type
- Synopsis
- NAICS
- 541850
— Outdoor Advertising
- Contracting Office
- Contracting Office (90C);Department of Veterans Affairs;Ralph H. Johnson VA Medical Center;109 Bee Street;Charleston SC 29403-5799
- ZIP Code
- 29403-5799
- Solicitation Number
- 36C24719Q0103
- Response Due
- 11/19/2018
- Archive Date
- 2/26/2019
- Point of Contact
- Charleston, SC 29412
- Small Business Set-Aside
- N/A
- Description
- BILLBOARD AND DIGITAL ADVERTISING REQUIREMENTS INTRODUCTION: The Ralph H. Johnson VA Medical Center (RHJ VAMC) seeks a Contractor to provide billboard advertising space throughout the greater Charleston, South Carolina, area along major thoroughfares, to include: I-26, I-526, U.S. 17-A, etc. Billboard advertising space options (poster, bulletin, mini-poster, static and digital) must be owned by the Contractor and available throughout all areas of the following South Carolina counties: Dorchester, Berkeley, Charleston and other surrounding counties. Availability must be provided on weekly and/or monthly rental basis. Geographic area may be expanded throughout the catchment area of the Charleston, South Carolina, Ralph H. Johnson VA Medical Center, including, but not limited to: Savannah, Georgia, and Myrtle Beach, South Carolina, markets. Graphic design and production for vinyl posters and digital billboard images may be required. Vendor must also provide mobile push advertising services such as: site retargeting; geo-fencing; search retargeting; keyword contextual targeting; category contextual targeting; conversion zones; or similar technology of equal or greater effectiveness to assist in the implementation of an out-of-home advertising campaign. Federal government may also avail themselves of additional advertising offerings available through the Contractor over the life of the contract period, to include option years. REQUIREMENTS: Contractor will provide services on an as-needed/requirements basis as determined by the Federal government. Contractor must own a minimum of 35 static bulletin size billboards (approximately 14 x 48 ) along I-26 corridor between exit 189 (Ridgeville, South Carolina) and downtown Charleston, South Carolina, exit 221A, and must own at least one digital bulletin size billboard in the same geographic area. Contractor must own a minimum of 100 static poster size billboards (approximately 10 6 x 36 ), and own a minimum of 5 digital poster size billboards along the most heavily traveled corridors in Berkeley, Dorchester and Charleston counties, to include, but not limited to: U.S. 17A corridor, U.S. 78, U.S. 52, College Park Rd., University Pkwy., Ashley Phosphate Rd., Dorchester Rd., Rivers Ave., Ladson Rd., Berlin G. Myers Pkwy., Aviation Ave., International Pkwy., etc. Ownership of a minimum of 15 mini-posters (smaller than 10 6 x 36 ) in the same geographic area are required. Owned billboards must be available facing each direction (North/South or East/West) along thoroughfares in close proximity to traffic areas with unobstructed views for passing traffic. Contractor will recommend billboard advertising schedule to provide no less than 500,000 market impressions per 2-week flight. Billboard space may be purchased on a weekly, multi-weekly, monthly or multi-monthly basis as needed by the Federal government. Graphic design and production of vinyl posters and digital billboard images may be completed by contractor as ordered by Federal government (Ralph H. Johnson VA Medical Center) with proofs provided to Federal government (RHJ VAMC) for review/approval; up to four rounds of revisions required for each design. Billboards will be posted within 15 business days of order being placed by Federal government (RHJ VAMC). Contractor must demonstrate ability to provide all requirements, billboard inventory to meet or exceed requirements, and experience designing billboards, recommending billboard placement, and executing billboard advertising campaigns to meet or exceed advertising goals including market impressions and reach. DELIVERABLES: Contractor shall deliver billboard or digital advertising project on a schedule to be mutually agreed upon as specified. Each billboard or digital advertising schedule shall be negotiated, but shall not exceed 12 months, unless specifically approved by the Contracting Officer. SCOPE OF WORK: This is a non-personnel services contract to provide outdoor and/or digital advertising services for Ralph H. Johnson VA Medical Center. Contractor will provide design of outdoor advertising content, access to owned billboard advertising space and/or out-of-home digital advertising campaign planning and implementation as requested by the Federal government. Contractor must provide production crews and all required production equipment for all phases of advertising development including pre-production, high definition production and physical outdoor billboard installation or digital display for Ralph H. Johnson VA Medical Center projects. Project development to include, but not limited to: Project planning Content development Billboard advertising campaign planning Out-of-home advertising campaign planning Writing Pre-production planning Graphic design and layout of ads Ownership of outdoor traditional and digital billboard inventory in and around the Charleston, South Carolina, area and within the Ralph H. Johnson VAMC catchment area (to include Myrtle Beach, South Carolina, and Savannah, Georgia) High-resolution photography Out-of-home digital advertising campaign implementation utilizing options such as: site retargeting; geo-fencing; search retargeting; keyword contextual targeting; category contextual targeting; conversion zones; or similar technology Digital billboard animation Production/printing of vinyl billboard wraps Physical billboard advertisement placement (installation) Multi-media programming Section 508 compliance Outdoor billboard advertising and targeted out-of-home digital advertising projects will be produced in high-definition formats as requested by Ralph H. Johnson VA Medical Center. Contractor is required to maintain currency for improved formats per industry standard, ensuring the latest technology and highest-quality imagery and graphics are utilized in all projects for maximum quality. Billboard designs and digital advertising campaigns may consist of taking still photos at the VA medical center and its remotely located outpatient clinics, and/or other locations as required. The Contractor will provide advertising, sales, design and installation staff to complete all phases of project requirements. This includes, but is not limited to, sales/account representative, photographer, advertising executive, multi-media developer/programmer, graphic designer, billboard vinyl installer and all necessary support personnel. Contractor may be required to design, produce and install outdoor billboard advertisements and digital targeted out-of-home advertising campaigns. The contractor shall provide qualified personnel, services, materials, equipment and supplies necessary to perform the tasks described below: The contractor shall provide all necessary personnel, materials and resources to deliver high definition printed vinyl outdoor billboard designs and display on owned outdoor billboard space (along routes as described in Requirements section above). The contractor shall provide all necessary personnel, materials and resources to deliver high quality targeted out-of-home digital advertising campaigns with capability to push advertisements to mobile devices of target audience as designated by Ralph H. Johnson VA Medical Center. The contractor shall provide full-time dedicated sales/account representative and technical support. The contractor shall provide a high-definition still imagery digital photographer upon request in conjunction with or independent of advertising campaign development team dependent upon project requirements. The contractor must have available, as needed, on-site graphic design and animation production capabilities utilizing Adobe Creative Suite (most recent versions required) or software of similar quality with appropriate trained professional/technical staff to expertly use this software. The contractor must have available, as needed, outdoor billboard installation capabilities utilizing contractor s trained personnel and contractor owned or leased equipment. The contractor must provide and have demonstrated access to military stock imagery of high definition quality covering all branches of military services to supplement captured photographic images for use in printed billboard products or digital multi-media advertising products. Additional funds for stock imagery will not be available following contracting. The contractor shall provide digital copies of content produced on behalf of the Federal government for Ralph H. Johnson VA Medical Center for review/revision and final copies for program reference. The contractor shall produce and provide outdoor billboard and digital advertising schedules and placements based local market knowledge to reach designated target audiences and maintain required market impressions as directed by Ralph H. Johnson VA Medical Center. QUALITY CONTROL: The contractor will provide all necessary elements of pre-production, production and installation/implementation, as needed, to complete the outdoor billboard advertising and digital advertising projects. CREW REQUIREMENTS: Contract sales representative/account representative will serve as project manager for all required tasks and will be responsible for the supervision of contracted crew and responsive to the government advertising requestor (COR, Ralph H. Johnson VA Medical Center Public Affairs Officer or designee). Contract sales representative/account represented will oversee content development, all phases of production, photography, graphics, installation and implementation. Contractor crew will include, but may not be limited to: Sales/Account Representative Advertising Executive Production Manager Production Assistant Content Writer Still Photographer (Digital) Illustrator/Graphic Design Specialist Digital Advertising Specialist Multi-media Advertising Programmer Multi-media/Digital Media Production Specialist Billboard Vinyl Printer Billboard Advertisement Installer DELIVERABLES: The contractor shall provide multiple digital advertising products during the life of this requirement. Once an outdoor billboard or digital advertising project has been approved and finalized, the contractor shall provide the COR and/or Ralph H. Johnson VA Medical Center Public Affairs staff a copy of product in one or more of the following file formats, or other acceptable format as appropriate:.JPG.PNG.PDF.EPS Adobe InDesign file Adobe Illustrator file Adobe Photoshop file RAW DVD CD The following deliverables shall be provided and signed off by designated contract COR, Ralph H. Johnson VAMC Public Affairs Officer or designee: Creative treatments for requested advertising or digital media projects Rough drafts of design projects, which must be made available for review electronically via the Internet or by email Final products delivered in industry standard formats to Public Affairs staff Section 508 compliant files and troubleshooting of projects Duplication of completed projects PERIOD OF PERFORMANCE (POP): The contract shall be a Base Period of 12 Months with Four (4) One Year (12 Months) option periods to commence at award date. GOVERNMENT RESPONSIBILITIES: COR will provide the Contractor the following: A list of POCs at Ralph H. Johnson VA Medical Center (Public Affairs and Medical Media staff.) Timely feedback on any issues, concerns, approvals, content reviews, etc. A copy of the required patient consent and release form, VA Form 10-3203 Informed Consent and Authorization for Third Parties to Produce or Record Statements, Photographs, Digital Images, or Video or Audio Recordings, which must be completed prior to the visual or audio recording of any Veteran patient, to include still photography, obtaining written quotes, etc. GOVERNMENT POINT OF CONTACT: The Contracting Officer s Representative (COR) for this contract shall be identified and provided to the winning contractor in a separate appointment letter. CONSENT AND RELEASE: Contractor is prohibited from using images containing VA Veteran patients for purposes outside of those stated on the VA patient release form, VA Form 10-3203 Informed Consent and Authorization for Third Parties to Produce or Record Statements, Photographs, Digital Images, or Video or Audio Recordings. COR will provide Contractor with required patient release form (VA Form 10-3203), which must be completed prior to any Veteran patient appearing on camera. DATA RIGHTS: The Ralph H. Johnson VA Medical Center has unlimited rights to all products/documents/materials produced under this contract. All products, documents and materials, to include the source codes of any software, produced under this contract are the property of the Ralph H. Johnson VA Medical Center and the Department of Veterans Affairs (VA) with all rights and privileges of ownership/copyright belonging exclusively to the Ralph H. Johnson VA Medical Center and VA. These products, documents and materials may not be used or sold by the contractor without written permission from the Contracting Officer. All products, content, documents and materials supplied to the Ralph H. Johnson VA Medical Center shall be the sole property of the Ralph H. Johnson VA Medical Center and VA and may not be used for any other purpose. This right does not abrogate any other Ralph H. Johnson VA Medical Center and VA rights. NOTE: THIS NOTICE WAS NOT POSTED TO FEDBIZOPPS ON THE DATE INDICATED IN THE NOTICE ITSELF (13-NOV-2018); HOWEVER, IT DID APPEAR IN THE FEDBIZOPPS FTP FEED ON THIS DATE. PLEASE CONTACT 877-472-3779 or fbo.support@gsa.gov REGARDING THIS ISSUE.
- Web Link
-
Link To Document
(https://www.fbo.gov/spg/VA/ChaVAMC/VAMCCO80220/36C24719Q0103/listing.html)
- Place of Performance
- Address: Ralph H Johnson VAMC;Department of Veterans Affairs;Public Affairs Office;109 Bee Street;Charleston, SC
- Zip Code: 29403
- Country: USA
- Zip Code: 29403
- Record
- SN05149761-F 20181115/181114063557 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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