SOURCES SOUGHT
75 -- 36C249-19-AP-1091 Media Intelligence Platform (Base +4)
- Notice Date
- 2/14/2019
- Notice Type
- Synopsis
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- Department of Veterans Affairs;Network Contracting Office 9;1639 Medical Center Parkway;Suite 400;Murfreesboro TN 37129
- ZIP Code
- 37129
- Solicitation Number
- 36C24919Q0147
- Response Due
- 2/20/2019
- Archive Date
- 4/21/2019
- Point of Contact
- Thomas.Nicholls@va.gov
- Small Business Set-Aside
- N/A
- Description
- Department of Veterans Affairs VISN 9 Office of Public Affairs (V9 OPA) is responsible for the effective dissemination of accurate information to the public concerning VA Medical Center programs and its mission. Due to the high profile of nature of its mission, VISN 9 facility related stories are prominently featured by media outlets and online news sources. Senior V9 officials and program managers must be kept informed of news and social media activities as it relates to major news, legislative activity and operations involving the VA. VISN 9 leadership must remain current on emerging issues and trends that could impact the Network and issues raised in media stories daily. To meet this need, VISN 9 requires services for media monitoring support. In addition, V9 OPA is responsible for the preparation and distribution of information to state and local officials, agency stakeholders and the public. Because of the vast number of news and social media items utilized at an individual medical center and the propensity to not archive or links expiring, this has been a daunting task. It is difficult to identify all news and social media items due to the various locations information is disseminated from and it is virtually impossible to track and trend. Historically it has been the practice to hang onto news items by printing them out, scan and store on hard drives but never properly or consistently categorized and trended manually for future use and information. VISN 9 must find a solution to news and social media measurement and management that provides up to date, real-time data and a tracking mechanism as a solution to gaining insights that could drive communication strategy. VISN 9 requires the procurement of a media monitoring solution that identifies journalists and social media posts and bloggers impacting each VISN 9 medical center, addresses method of roll-up of newsfeeds in real-time. This requirement is seeking one vendor with the ability to weave together the important elements of printed news stories and broadcasts nationwide. The vendor identifies all keyword mentions, including appropriate item descriptions and quantity of news hits at each medical center along with social media mentions. Contractor is to provide a Mobile App to access the database on the run from a smartphone including mobile analytics to watch for trending themes. Contractor is to provide unlimited keyword monitoring, unlimited article searches, simultaneous access to the online platform, dashboard analytics, automatic sentiment analysis (positive/negative/neutral), email alerts on a daily, twice daily, or as it happens basis. The contractor will host a searchable compilation site/dashboard which includes all daily reports and articles referenced, accessible by designated individuals. The services described are to be provided at the VISN 9 Office with access by designated Medical Center PAOs and a backup designee. Contractor will serve as a sole Vendor in VISN 9. Media Analysis and Reporting The contractor will need the ability to VISN and facilities POCs to create ad-hoc statistics and graphical breakdowns on any coverage, regardless of whether it was previously being tracked or not. The contractor will need to provide the VISN and facilities the ability to track historical data going back to 2010 on any topic or keyword, and the only service to provide graphical breakdowns based off geography, volume, growth, sentiment, key themes, or break out the coverage by source and by outlet. The contractor will need to provide the VISN and facility POCs the ability to not only create the breakdowns, but also export the data and articles responsible for populating the data for Kentucky and Tennessee The contractor should have the capability to provide on-the-spot analysis. The Analysis package allows the contractors clients to create and edit graphs and matrices in a user-friendly interface. The graphs are completely interactive and easily exportable into PowerPoint presentations while the matrices can be exported into Excel Spreadsheets. Contacts Database and Newsletter The contractor s database should offer the ability to search for and target journalists writing about specific, niche keyword topics in real time. Standard directory search functionality is available (whether based on publication, beat, location, role, or name). Newsletter functionality is easy to use and directly tied to the saved searches running in the platform. This means building templated and curated newsletters takes a matter of minutes each day as opposed to hours over the course of a week. Ability to send selected articles to as many people/distributions as needed. Submit responses and related information via email to Thomas.Nicholls@va.gov by 08:00am CST, February 20, 2019. Proprietary/Confidential material shall be clearly marked on every page that contains such. Include the name, phone number, and email address of the lead from your organization. VA reserves the right not to respond to any or all emails or materials submitted. LIST OF VISN 9 FACILITIES & POCs VA MidSouth Healthcare Network 1801 West End Ave., Suite 600 Sandra Glover Hood, PAO Nashville, TN 37203 VA Medical Center Alvin C. York VA Medical Center 1310 24th Avenue South 3400 Lebanon Pike Nashville, TN 37212 Murfreesboro, TN 37129 Christopher Vadnais, PAO Christopher Vadnais, PAO Phone: 615-340-2311 Phone: 615-867-5856 VA Medical Center James H. Quillen VA Medical Center 1030 Jefferson Avenue Dogwood St. Memphis, TN 38104 Johnson City, TN Willie Logan, PAO Kristen Schabert, PAO Phone: 901-577-7227 Phone: 423-926-1171 ext. 7571 VA Medical Center VA Medical Center Cooper Drive Division Leestown Division 1101 Veterans Dr. 2250 Leestown Rd. Lexington, KY 40502 Lexington, KY 40511 Catherine Trombley, PAO Catherine Trombley, PAO Phone: 859-281-4692 Phone: 859-281-4692 VA Medical Center 800 Zorn Avenue Louisville, KY 40206 Judy Williams, PAO Phone: 502-287-5825 NOTE: THIS NOTICE WAS NOT POSTED TO FEDBIZOPPS ON THE DATE INDICATED IN THE NOTICE ITSELF (14-FEB-2019); HOWEVER, IT DID APPEAR IN THE FEDBIZOPPS FTP FEED ON THIS DATE. PLEASE CONTACT 877-472-3779 or fbo.support@gsa.gov REGARDING THIS ISSUE.
- Web Link
-
Link To Document
(https://www.fbo.gov/spg/VA/NaVAMC/VAMCCO80220/36C24919Q0147/listing.html)
- Record
- SN05222474-F 20190216/190214230015 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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