SPECIAL NOTICE
R -- TV Monitoring
- Notice Date
- 7/15/2019
- Notice Type
- Synopsis
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- Bldg 1109, Room 373 Fort Knox KY 40121-5720
- ZIP Code
- 40121-5720
- Solicitation Number
- PANMCC-19-P-0000_025546
- Response Due
- 7/23/2019
- Point of Contact
- Timothy J. Elder, Contract Specialist, Phone 5026246547
- E-Mail Address
-
timothy.j.elder6.civ@mail.mil
- Small Business Set-Aside
- N/A
- Description
- THIS IS A Sources Sought Notice ONLY. Mission and Installation Contracting Command (MICC)-Fort Knox is issuing this sources sought synopsis as a means of conducting market research to identify parties having an interest in and the resources to support the requirement to provide the Army Marketing and Research Group (AMRG) with monitoring, measuring, and analyzing what kinds of housing units watch US Army commercials. Television spots will be tracked by either Industry Standard Commercial Identifier (ISCI) codes, and/or AD ID, per advertising agency of record reporting requirements. Reports will reflect estimated Gross Rating Point (GRP) and actual or Target Rating Point (TRP). Audience Deficiency Units (ADUs) or non-aired occurrences will be contained in the report. See the attached draft Performance Work Statement (PWS) for more details. NOTE: THIS NOTICE WAS NOT POSTED TO FEDBIZOPPS ON THE DATE INDICATED IN THE NOTICE ITSELF (15-JUL-2019); HOWEVER, IT DID APPEAR IN THE FEDBIZOPPS FTP FEED ON THIS DATE. PLEASE CONTACT 877-472-3779 or fbo.support@gsa.gov REGARDING THIS ISSUE.
- Web Link
-
Link To Document
(https://www.fbo.gov/notices/1e35381ffa88793cdf527c4432b23703)
- Record
- SN05369822-F 20190717/190715230024 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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