AWARD
R -- Corporation for National and Community Service (CN
- Notice Date
- 9/27/2019
- Notice Type
- Award Notice
- NAICS
- 541990
— All Other Professional, Scientific, and Technical Services
- Contracting Office
- CNCS - OPS Rachelle Vaughan Contracting Officer 250 E Street, SW Washingon, D.C. DC 20525 USA
- ZIP Code
- 00000
- Archive Date
- 10/12/2019
- Point of Contact
- Brown, Danielle
- Small Business Set-Aside
- N/A
- Award Number
- 95332A-19-C-0025
- Award Date
- 9/27/2019
- Awardee
- BrandPie Inc.<br />154 W 14th Street<br />2nd floor<br />New York<br />NY<br />10011<br />USA
- Award Amount
- $102,500.00
- Description
- CNCS will seek a contractor to provide the project plan and an overall brand strategy to include: Discovery Brand platform development Brand identity and visual language development Creative testing Finalization of a new brand strategy for the agency While our research tells us the AmeriCorps brand is relatively well-known, CNCS has struggled to create an easily recognized entity-wide brand since its inception 25 years ago. Currently, the agency manages over a dozen brands, sub-brands and visual identities. CNCS ™ name and legal status as a wholly-owned government corporation is confusing to prospective members and volunteers, Congress, and other stakeholders unfamiliar with its core programming. CNCS seeks to create a stronger brand identity that: Encourages and engages citizens to participate in national service. Articulates how CNCS provides resources to organizations and addresses local needs. Increases awareness and identity of national service amongst stakeholders and the American people. CNCS has conducted initial research to inform decisions and implementation of a revised brand identity. To support this work, CNCS seeks to procure a brand consultant that will provide the agency with a comprehensive, straightforward and effective brand architecture, strategy and visual identity. The strategy will position CNCS to increase awareness of the opportunities and impact of national service amongst the American people.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/CNS/CFO/WashingtonDC/Awards/95332A-19-C-0025.html)
- Record
- SN05461682-W 20190929/190927230630-17757a81fe4892e4560ddc33a66876b0 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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