SPECIAL NOTICE
D -- Nielsen TV Ratings Data
- Notice Date
- 3/5/2020 2:06:02 PM
- Notice Type
- Special Notice
- NAICS
- 541910
— Marketing Research and Public Opinion Polling
- Contracting Office
- HEALTH AND HUMAN SERVICES, DEPARTMENT OF
- ZIP Code
- 00000
- Solicitation Number
- 2020-40904
- Response Due
- 3/17/2020 10:00:00 AM
- Archive Date
- 04/01/2020
- Point of Contact
- Violet Crawford, Phone: 7704881906, Jerry Outley, Phone: 7704882831
- E-Mail Address
-
VCrawford@cdc.gov, JOutley@cdc.gov
(VCrawford@cdc.gov, JOutley@cdc.gov)
- Description
- The contractor will provide 2019 television ratings data for tobacco-related television advertising (and subsequently data for 2020, 2021, 2022, and 2023, if options exercised) for use by the CDC Office on Smoking and Health. The government intends to share the data with the University of Chicago, National Opinion Research Center (NORC) who will be doing the analysis for CDC pursuant to a Third-Party Access Agreement between Nielsen and NORC.� The contractor will agree to provide access to the data to NORC so they can analyze it.� The contractor will provide these data for all Full Disclosure Markets (FDMs).�� The contractor will provide the following data for the base year and each option year (if options are exercised): Nielsen Ad Intel (f/k/a Monitor-Plus) advertising occurrences and associated ratings data among Television Households, Teens P12-17; and,� Adults P18-54 across all 210 DMA regions in the United States.
- Web Link
-
SAM.gov Permalink
(https://beta.sam.gov/opp/f2d94b0077cc43a1b84e184975bfaac1/view)
- Place of Performance
- Address: New York, NY 10004, USA
- Zip Code: 10004
- Country: USA
- Zip Code: 10004
- Record
- SN05580359-F 20200307/200305230144 (samdaily.us)
- Source
-
SAM.gov Link to This Notice
(may not be valid after Archive Date)
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