SOLICITATION NOTICE
D -- NOI to Sole Source the Software Requirement to Monitor Earned Media Across all Media Types
- Notice Date
- 6/8/2023 10:44:02 AM
- Notice Type
- Presolicitation
- NAICS
- 513210
—
- Contracting Office
- DIVISION OF CONTRACTS MANAGEMENT ROCKVILLE MD 20857 USA
- ZIP Code
- 20857
- Solicitation Number
- 280-23-0650
- Response Due
- 6/19/2023 9:00:00 AM
- Archive Date
- 06/20/2023
- Point of Contact
- Ahmed Hassan
- E-Mail Address
-
ahmed.hassan@samhsa.hhs.gov
(ahmed.hassan@samhsa.hhs.gov)
- Description
- The purpose of this contract is to secure a sole-source license software with Cision US, Inc., for�its Cision Communications Cloud to monitor earned media across all media types and provide�insightful analytics for SAMSHA. Cision US, Inc. is the incumbent contractor and possesses the�needed capabilities for this requirement. Cision US, Inc is uniquely qualified to serve the needs�of SAMHSA�s Office of Communications because it offers a very powerful and comprehensive media�monitoring tool with access to more than 7 million global online media sources and will allow to 1)�track and report on campaign, program, and organizational performance; 2) collect and organize key�data points across print, online, broadcast, podcast and social content to build the foundation of�SAMSHA earned media measurement program; 3) build end-to-end measurement programs that track�campaign progress, attribute value, and demonstrate earned media ROI. Additionally, it is the only�tool that integrates with SAMHSA�s Office of Communications existing media database, which has been�developed over time using the Cision Media Database tool. This gives the Government access to more�than 1.4 M professional media profiles, outlets and opportunities. Using another media monitoring tool would be incompatible, cost ineffective and cumbersome to the Government. �
- Web Link
-
SAM.gov Permalink
(https://sam.gov/opp/2d9390d615a544919788e794772241a2/view)
- Place of Performance
- Address: USA
- Country: USA
- Country: USA
- Record
- SN06708717-F 20230610/230608230109 (samdaily.us)
- Source
-
SAM.gov Link to This Notice
(may not be valid after Archive Date)
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