Loren Data's SAM Daily™

SAMDAILY.US - ISSUE OF AUGUST 03, 2023 SAM #7919
SPECIAL NOTICE

R -- Marketplace Outreach Database System (MODS)

Notice Date

8/1/2023 9:34:48 AM
 

Notice Type

Justification
 

NAICS

541810 — Advertising Agencies
 

Contracting Office

OFC OF ACQUISITION AND GRANTS MGMT BALTIMORE MD 21244 USA
 

ZIP Code

21244
 

Solicitation Number

RFQ-CMS-2023-230969
 

Archive Date

08/31/2023
 

Point of Contact

Donald Bozimski, Phone: 4107861355, Lauren Bradley
 

E-Mail Address

donald.bozimski@cms.hhs.gov, Lauren.Bradley@cms.hhs.gov
(donald.bozimski@cms.hhs.gov, Lauren.Bradley@cms.hhs.gov)
 

Award Number

47QTCA18D002T
 

Award Date

07/31/2023
 

Description

This task order is for a continuation to support the Centers for Medicare & Medicaid Services� (CMS�)�Direct Response team on year-round campaign efforts. BlueLabs Analytics will utilize expertise in�database system management and data analytics capabilities to oversee CMS� MODS database�marketing and direct response (DR) tactics, including targeted email, SMS/text, autodial and direct�mail in support of the Marketplace consumer experience. The Contractor shall identify and propose�staff with proven specialized experience and expertise in managing a marketing database for the�purpose of conducting segmented direct response outreach such as email, SMS/text, autodial�and/or direct mail. In addition to supporting direct response outreach efforts for the Marketplace�s�annual Open Enrollment period, the Contractor shall support year-round efforts that may include outreach that is educational, customer service or ad-hoc in nature. The Unwinding campaign efforts are not tied to a specific open enrollment period, but to a period of approximately 15 months, at the discretion of the Secretary, following the end of the PHE as declared by the Secretary. CMS will work in partnership with states, federal agencies and community-based organizations to ensure consumers are aware of the steps they need to take to maintain coverage.
 

Web Link

SAM.gov Permalink
(https://sam.gov/opp/d6624e21d9ae4de78354db09e08876ae/view)
 

Place of Performance

Address: Washington, DC 20043, USA

Zip Code: 20043

Country: USA
 

Record

SN06771084-F 20230803/230801230048 (samdaily.us)
 

Source

SAM.gov Link to This Notice
(may not be valid after Archive Date)

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