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COMMERCE BUSINESS DAILY ISSUE OF FEBRUARY 8,1995 PSA#1279U.S. Department of Commerce, Acquisition Services, 14th & Constitution
Ave., NW, Room 6516, Washington, DC 20230 T -- PUBLISHING OF COMMERCIAL NEWS USA REQUEST FOR INFORMATION DUE
022895 POC Michael B. Smith - 202/482-3978 The U.S. Department of
Commerce's, International Trade Administration (ITA) is seeking a
private sector partner to publish Commercial News USA (CNUSA), its
international export catalog-magazine. Aimed at assisting the export
marketing efforts of small- to medium-size firms, Commercial News USA
(CNUSA) is currently printed in the United States through a Government
Printing Office (GPO) contract for exclusive overseas distribution by
U.S. embassies and consulates in 161 countries. Published ten times
annually, it has a current circulation of 137,000, augmented by 37
electronic bulletin boards (EBBs) with 774,800 subscribers. Typically,
an issue carries 130 to 160 listings (advertisements) of U.S. products
and services, the majority of which consist of text with a product
photograph. The publication is printed in 2 colors (black and one
additional color) on white coated stock, with page counts ranging
between 32 to 44 pages, including covers. Trim size is 17 inches by 22
inches, saddle-wire stitched in two places and folded to 8 1/2 x 11.
Each edition consists of four or more product and service sections,
including three Industry Highlight Sections, focusing on products and
services in specific industries, and an all- inclusive ''USA
Marketplace''. In addition, a Table of Contents, Index, and ''Quick
Response Fax'' page are included. State and regional sections, as well
as demographic sections (eg., minority-owned small businesses) are
often featured. Also, from time to time, foreign language editions are
produced. The private sector partner would bear all publication costs,
(in fiscal year 1994, approximately $400,000) including marketing,
writing, design, and printing through a non-GPO printer. The private
sector partner would also be permitted a promotional message to be
carried in each issue. ITA would continue to distribute CNUSA overseas,
and would continue to collect user fees to pay for distribution (but
would not provide any of those funds to the private sector publisher).
In addition, while ITA would retain control over editorial content and
policy, publication and industry feature schedules, pricing, and
participation requirements, CNUSA would be willing to discuss any
suggestions and improvements the private sector partner might offer.
ITA envisions a collaborative effort lasting three to five years.
Private sector organizations interested in sponsoring Commercial News
USA should provide information relating their previous experience in
marketing and producing a periodical publication, including: direct
mail marketing; work force size and composition (salespersons, writers,
editors, designers, and graphic artists) and a brief corporate history
including whether or not the business is small, small-disadvantaged,
or women- owned. Responses should be made by mail no later than
February 28, 1995, to U.S. Department of Commerce, Acquisition
Services, Room 6516, 14th and Constitution Ave., N.W., Washington, DC
20230, ATTN: Michael B. Smith.(0037) Loren Data Corp. http://www.ld.com (SYN# 0130 19950207\T-0009.SOL)
T - Photographic, Mapping, Printing and Publication Services Index Page
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