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COMMERCE BUSINESS DAILY ISSUE OF APRIL 26,1995 PSA#1333NASA Headquarters, Office of Public Affairs, Washington, DC 20546
Attn:P/Geoffrey Vincent R -- REQUEST FOR RECOMMENDATIONS ON MAKING LARGE-FORMAT FILMS IN SPACE
POC Geoffrey Vincent tel: 202/358-1400 During the past ten years, the
National Aeronautics and Space Administration (NASA) and the
Smithsonian Institution have cooperated in sponsoring the production of
three, 70mm feature films about space for the large screen. They are
''The Dream Is Alive,'' the first large-format motion picture filmed in
space; ''The Blue Planet,'' about Earth's environment as seen from
space; and ''Destiny in Space,'' which examines humankind's future now
that it has the ability to travel in space. All were produced by the
Imax Corporation and involved extensive filming aboard the Space
Shuttle while on orbit. These three feature films have been seen by
more than 53 million people in locations across the United States and
internationally. They have been exceptionally valuable means for
disseminating information about the space program in a compelling and
credible way. The agreements between NASA, the Smithsonian and Imax to
make films in space expired following the release of ''Destiny In
Space'' in June 1994. To preserve the opportunity to have large-format
feature films produced in the future, NASA entered into a contract in
February 1995 with Imax to acquire 70mm cinematography of the first
three cooperative missions between the Space Shuttle and the Russian
Space Station Mir. These three flights were scheduled for February,
June and October 1995. The procurement proceeded on a sole-source basis
because only Imax has large-format cameras that previously have been
qualified for flight in the microgravity conditions of space. Under the
terms of that contract, NASA will own and hold the copyright to all of
the raw footage obtained by Imax on these flights. NASA wishes to
examine options to continue the production of large-format feature
films (greater than 35mm; longer than 30 minutes) using film taken in
space, particularly in light of changes in this field over the past
decade. These changes include substantial growth in the number of
large-screen theaters, the development of new technology and growing
interest on the part of potential cinematographers and producers. We
anticipate that the next large-format film(s) will feature NASA's
cooperative space program with Russia and, eventually, the assembly of
the international Space Station. (Additional Shuttle/Mir missions
currently are scheduled for April, August and December 1996 and May and
September 1997; on-orbit assembly of the international Space Station is
scheduled to begin in November 1997.) NASA expects that the 70mm film
obtained under the current Imax contract would be incorporated in this
feature film. NASA has given Imax the exclusive right--for a period
limited to 12 months after raw footage from the last of the three
flights is delivered--to use the material in a large-format feature
film, should Imax decide to produce one. However, this raw footage will
be available for use in other large-format productions after the period
of exclusivity expires. In issuing this announcement, NASA has the
following specific objectives: (1) to acquire large-format motion
picture images in space and make these images widely available to the
public; (2) to encourage imaginative uses of these large images to
create new large-format feature films, as well as other visual
productions; (3) to achieve open and fair competition for opportunities
to send large-format motion picture cameras into space, produce feature
films from that material, and distribute it for general audiences; (4)
to add to the NASA archive of space images available to the general
public; and (5) to eliminate or minimize government costs in acquiring
large-format images in space. In entering into cooperative
arrangements for filming in space, NASA would not expect to be paid a
fee for the flight of the camera, and the agency would consider
absorbing the engineering costs involved with integrating a camera into
the Space Shuttle. However, the cinematographer/producer would be
expected to provide, at a minimum, all necessary camera equipment,
supplies and accessories; detailed scene planning based on the unique
circumstances and capabilities of each Shuttle flight; camera training
for the astronaut crews; in-person consultation during the Shuttle
missions; all post-production work; and arrangements for distribution
of the film. As noted above, flight-qualication of cameras is an
essential element of making films in space. The process normally
includes ground testing at the Johnson Space Center, Houston, followed
by in-flight tests conducted during one or two Space Shuttle missions.
Due to the limited number of Shuttle flights (7 annually) and other
payload demands, opportunities for camera flight qualification are
limited. Based on a number of variables, including the number of
flights required to qualify a camera and whether the camera is to be
used inside or outside the Shuttle cabin, the process is estimated to
cost up to $40,000 per camera, plus the cost of modifications that
might be requried to accommodate a specific camera. NASA expects
cinematographers/producers to pay these costs. Anyone who has interest
in qualifying an existing, large-format camera should so indicate as
part of their response to this announcement. NASA will retain the
rights to the raw footage obtained under any arrangement with the
filmmaker. Consistent with its charter to widely disseminate
information about its programs to the news medie and general public,
NASA will want to release--even before a feature film is
produced--segments of the footage that have been down-printed to
smaller formats, as well as selected still frames. The agency would
consider granting the filmmaker limited exclusivity in marketing and
distributing a feature film produced from the raw footage. NASA also
will have approval rights over the theme and/or content of any
large-format feature film for which limited exclusivity was granted.
NASA has a variety of mechanisms available for partnerships with
industry, including procurement contracts, cooperative agreements and
''other transactions'' authority. We have not yet determined which
instrument will be used for this activity. NASA requests that those who
comment address issues of general policy rather that specific film
proposals. The agency would welcome innovative ideas about using
large-format film to reach the American public in a compelling and
credible way. These ideas could encompass, for example, new or
different types of products, technologies, distribution methods and
creative partnerships among commercial and non-profit participants.
Comments on the following issues would be particularly helpful: (1)
potential arrangements for non-Governmental financing and wide
distribution of large-format feature films; (2) non-monetary incentives
required to facilitate and encourage large-format filmmaking in space;
(3) allocation of rights to the various products/formats that might be
created; and (4) required lead times for filmmaking activities.
Following review of the comments received, NASA will issue an
announcement of opportunity for cooperative arrangements for the
production of a specific feature film or films. Responses to this
notice should be sent to: Ms. Laurie Boeder, Associate Administrator
for Public Affairs, NASA Headquarters (Code P), Washington, DC 20546.
The deadline to receive responses is 45 days from the date of
publication of this notice. Questions may be directed to: Mr. Geoffrey
H. Vincent, Deputy Associate Administrator for Public Affairs, NASA
Headquarters (Code P), Washington, DC 20546; Telephone: 202-358-1400.
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