COMMERCE DEPARTMENT SPONSORS ENVIRONMENT TECHNOLOGIES MISSION TO ARGENTINA AND BRAZIL The U.S. Department of Commerce is inviting U.S. firms to participate in an Environmental Technologies Technical Seminar Mission to Buenos Aires, Argentina and Sao Paulo, Brazil, August 28 - September 1, 1995. The Mission's objective is to introduce qualified U.S. environmental companies to those in-country entities with the strongest immediate need for U.S. environmental goods and services. The first day of the Technical Seminar Mission will allow U.S. companies to explain and demonstrate the advantages of their product or service to an audience of multi-national and domestic firms in Argentina and Brazil. On the second day, one-on-one appointments between U.S. firms and audience members will allow for a more specific dialogue on project opportunities. Both Argentina and Brazil are considered ``Big Emerging Markets'' by the U.S. Department of Commerce with environmental service and equipment needs of $2.8 billion and $19 billion respectively over the next 10 years. In the short run, MNCs and larger domestic firms will be among the first to require and implement pollution control measures. A solid entrance into the market with these clients will ensure additional medium and long-run opportunities as well. Participants will be expected to relate their technical presentations to the benefits of early and/or incremental pollution control given the inevitability of rising compliance costs as regulations are fully enforced, the potential public relations benefits of timely compliance, and efficiency-related cost savings. Participation costs $3800 and is limited and on a first-come, first-served basis. Delegation members must sign-up no later than June 15, 1995. For additional information, contact Kristine Bretl, Office of Environmental Technologies Exports, U.S. Department of Commerce, Room 1004, Washington, D.C. 20230, Tel: (202)482-3889, Fax: (202)482-5665.

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