COMPUTER SOFTWARE AND NETWORKING TRADE MISSION TO TOKYO, JAPAN, SEPTEMBER 25-27, 1995 The Office of Computers and Business Equipment (OCBE) will sponsor a Computer Software and Networking Trade Mission to Tokyo, Japan, September 25-27, 1995. This event will offer a limited number of U.S. software and networking suppliers exposure to the Japanese market through intensive market briefings by key players and prearranged meetings with prospective partners in the Japanese computer market. To maximize U.S. participants' exposure, this mission will precede the World PC Expo `95. This mission is designed to introduce companies to the dynamic, but complex, Japanese market. Japan represents U.S. software suppliers' largest potential market, and higher growth rates for packages software are expected in Japan than in the U.S. or Europe. The packaged software market is predicted to increase from $6.9 billion in 1993 to $13.8 billion in 1997. Finally, the United States is Japan's largest foreign software supplier with 90 percent of the import market. The Japanese market for networking and communications equipment is very promising for U.S. exporters. According to International Data Corporation (IDC), Japan's network hardware market generated $908 million in revenue in 1993, and is expected to nearly double to $1.7 billion by 1997. Moreover, shipments to Japan of network equipment are expected to quadruple from nearly 690,000 units in 1993 to approximately 3 million units in 1997 as prices continue to fall. Companies that submit complete applications and meet basic eligibility requirements will be accepted on a first-come, first-served basis. All applications must be received by Friday, July 14. The participation fee, which covers promotion of participating companies and their products, briefings and other informational materials, scheduling of meetings, and interpreting services, is $3,995. To receive an application kit for this program, please contact Mark Stevens at 202-482-0568 (phone), 202-482-3002(fax), or Mark Stevens@ita.doc.gov(email).

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